If you are not using social bookmarking techniques to gain extra back links to your website and increase traffic then you are missing out on one of the fastest and easiest ways of promoting your website. In case you didn’t know, social bookmarking is a method of sharing, organizing, searching and managing links to web resources. The bookmarks themselves are held in the forms of categorized links with appropriate anchor text and a short accompanying description. The most interesting thing about social bookmarking though is that the major social bookmarking sites are all loved by the main search engines.

Most of the big sites have a page rank of 6 or higher putting them in the top ranking sites on the internet. Every day millions of people visit these sites to bookmark and share their web favourites. This means two things to you as an internet marketer.

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Most internet marketers are aware of the fact that nothing helps you rise up the search engine rankings quite like building back links. Back links are links from other websites back to your own, and are generally regarded as one of the most significant factors in achieving a high search engine ranking for a given keyword.  The problem with getting back links is that it’s a time consuming and tedious process with many sites to visit, profiles to fill out and a lot of commenting and posting to do as well. However, there is another way to gain back links that is quick, simple and very effective – use social bookmarking.

Social Bookmarking sites are all the rage just now, and no wonder. A beautifully simple idea, social bookmarking is meant to allow you to keep note of your favourite websites in one handy location, kind of like an on-line version of your browsers bookmarks tab. The big social bookmarking sites also allow their members to vote on bookmarks that they like (or kick down ones they don’t) and bookmarks that are ranked highly can appear on the sites front page where they get a lot of attention. (more…)