The truth is – you either know what you’re doing when it comes to building backlinks, or you don’t. Most beginners read the words build backlinks and go off to buy as many as they possibly can for as little as they can possibly pay!
Building backlinks is a skill, or not so much a skill but something you gain experience from over years or trial and experimenting. It must be done with care and consideration to grow and improve your online reputation (not hinder it) and to increase your visibility so that you reach more people.
Here’s a quick 12 step guide on how-to guide on how to build backlinks:
Step 1 – Create Authoritative Content
Create content that is relevant to your industry, such as articles, guides, tutorials, how-to’s, etc. That is better, longer and more informative than any other content on the web about that subject. Content length, although many will say it depends on the user intent, is still important and you need to judge content length based on the quality of your competition vs authority you could gain as a result of “exceptional content”, Remember to add in some images (with alt text) and any other elements or media to strengthen it. Contact websites that link to similar content and let them know what it is you are creating to try and gain collaboration.
Step 2 – Update Outdated Content
Search for obsolete information related to your business or local region. Offer to upgrade the content in exchange for the upgrade being credited (via a link), or create a new version of it on your own site and contact those who connect to the outdated content to let them know about the new version.
Step 3 – Replicate Your Competitors’ Best Content
Assess who links to your rivals, what content they associate with, and why they link to it. If you can replicate it to a higher standard, do so and then contact those linking sites to let them know about your new…better content that could benefit their audience.
Step 4 – Create Content For Other Websites
Contact companies and bloggers with related (but non-competing) sites and request that content be published on their pages. You can write a tutorial, answer FAQs, share research and so on. Many websites have pages dedicated to content submission requests; they are usually located in the footer of websites.
Step 5 – Write For Local Blogs, Newspapers and Magazines
Whether it’s your business expertise, your local area or something else, share it with other people through an article or a local resource column. At the beginning or end of the article, you’ll be given a byline which you can use to connect to your website.
Step 6 – Create Local Resources And Guides
Create material that will be of assistance to your local community. For starters, free wi-fi areas, family-friendly restaurants, free stuff to do etc. Contact the places and organisations locally relevant (newspapers, libraries, etc.) and let them know what you’ve produced. Always put your company name on the content you make.
Step 7 – Push Out Press Releases
You could write press releases to share news and opinions about your business and industry developments. Send them to sites and blogs relevant to local newspapers and industry.
Step 8 – Leverage Existing Business Relationships
Contact companies from which you purchase products or services, and whose products or services you offer. If you’re earning them money, ask them to connect to your website. If they make money for you, then try to share connexions.
Step 9 – Provide Testimonials/Reviews
Contact small businesses (photographers, designers, builders, cleaners, electricians, caterers, etc.) that you have purchased services from over the past year and give them a testimonial or review of their site in exchange for them to connect back to your site. An exchange of google maps reviews would also be beneficial.
Step 10 – Exchange Links With Others
Contact businesses that sell goods or services that complement your own and offer to connect to each other. Ideally, you can share connections.
Step 11 – Broken link building
Broken link building is a technique built on the practice of finding “broken links” on websites, and asking out to webmasters to potentially link to your content in replacement of the broken link, it provides a quick and easy way for the webmaster to fix a problem, while also benefiting you for your efforts.
Step 12 – Feature Influential People or Companies
Contact people with expertise in your business or local community, and either pay them to write a blog post for your website or interview them and publish the transcript on your website. Consider the latest content available where they have control and invite them to do the same.
Step 13 – Comment On Blogs And Internet Forums
Comment on blogs and forums that are related to your location or industry. This isn’t something you should be doing with the primary function of gaining links, think of it as a brand building excerise to build your reputation as an expert on the subject matter. You’ll find with contribution of being helpful into communities the benefits of links, referrals and repeat business will follow. It’s not a quick hit link building drop, it’s all about the people. People like people.
Although these are the easy ways to get backlinks on a DIY basis, if you are looking for a more aggresive or managed approach, get in touch today to see how we can help your business generate more leads through real SEO results