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We’ve finally greeted 2021, and we’re already eager to master the art of the latest in digital marketing in order to make sure our companies will survive and succeed in the post-pandemic world. From introducing new tech solutions to increase productivity and automate processes, all the way to relying on partnerships in the business world, digital marketing has become an intricate network of tactics to amplify business success. In this year and the years to come, digital marketing will need to be even more refined and data-based if you want to remain relevant.
One particular trend that will become increasingly relevant for digital marketers is the use of cryptocurrencies and the tech behind them, including the blockchain. Here, we’ll cover a few of the most vital concepts that you as a digital marketer needs to understand about the world of crypto in order to leverage that knowledge to grow your business and succeed.
A truly customer-centric approach
Currently, digital transactions of any kind, such as when your customers visit your website and social media pages, they relinquish some data regarding their behavior that you can then leverage when personalizing your ads, landing pages, and your overall content strategy. When it comes to blockchain-based transactions, which are spreading rather quickly, the customer is in charge of what kind of data they want to share with you and for what purpose.
So far, digital marketers have always referred to their strategies as customer-centric but in a different sense: we use customer data to tailor-make specific experiences and appeal to their preferences. While you will still be able to use data to create digital marketing campaigns that reflect customer preferences, you’ll also only be able to use the specific data each customer chooses to share with you.
Leverage crypto-based payments
Having options is one of the main driving forces of customer decisions. People like having the freedom to choose from a range of different options, and the same applies to how they’ll pay for goods and services. Now, as more businesses start accepting crypto-based payments with the most popular currencies such as bitcoin, it’s up to your business to keep up with these trends and ensure this level of convenience and service, too.
What’s more, more companies are expanding their budget capabilities by turning to bitcoin mining combined with accepting bitcoin payments from customers. That alone can expand your marketing funds and allow you to attract more customers who would otherwise go to your competitors, simply because they accept crypto. Diversify your portfolio, and both your finance department and your customers will love it.
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Social networks on the blockchain
Social media trends are some of the most powerful ones in your marketing arsenal when it comes to impressing your customers and inspiring retention. Take influencer marketing as the perfect example of fostering loyalty and long-term customer bonds through partnerships with various brand ambassadors. Now, a new trend is on the horizon: blockchain-based social networks.
Although these projects are still in their infancy and they have a long way to go until they become mainstream like Facebook or Instagram, social networks such as Voice on EOS and Hive are slowly changing how social media will operate in the future. Users will be able to earn crypto-based tokens that will be spendable, and get paid for viewing ads, which means refining content based on their preferences.
Establishing relevance with crypto
Introducing new solutions and options for your customers gives you the kind of competitive advantage that you need to use in all of your digital marketing campaigns. For example, when you start mining and accepting payments in bitcoin or other cryptocurrencies, you also need to make sure your customers know of this novelty.
Use your email newsletter campaigns, your social media communities and groups, and your website notifications to let customers know. As the news spreads, your business will be one of those leading brands that become more relevant thanks to embracing innovation – but also thanks to a stellar marketing effort that will inform customers of these innovative opportunities.
Expanding your target demographic
Finally, understanding your target markets is vital to appeal to them and to craft your marketing material according to their expectations. As crypto payments become more relevant, blockchain social media as well, and other crypto-related novelties arise, your brand will have more growth opportunities. Use the information you have a hand and the use of crypto in your business to expand your brand’s reach and to appeal to a wider demographic.
The world of cryptocurrencies is only about to become more relevant over time, and as new currencies of this nature arise, your business should keep track of the ones that can make an impact, and the ones that your customers are using. This information and implementing this knowledge in your business practices can lead to expanding your reach and more brand authority in the long run. Make sure to be in the know when it comes to cryptocurrencies, always keep an open mind, and use this information in your marketing strategy to make sure your customers know your role in this industry.
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