As a customer, would your own website encourage you to buy?

When you have an online business there are two very distinct sides of the fence i.e. the buyer and the seller. As the seller of products/services you need to do as much as possible to attract new business and keep existing customers happy. When you have your head down every day working on ideas, adding content and products, sometimes it is worthwhile to take a step back and put yourself in the position of a potential customer. So, when you have a moment take a step back, look at your website and be honest, would the design, content and look

New customers are great but don’t forget your existing ones!

Customer Incentive

There is no doubt that new customers are the lifeblood of any business because once you stop growing you are effectively starting to go backwards. As a consequence, a significant amount of marketing budgets are focused on attracting new customers, together with issues such as brand awareness, but don’t forget your existing clients. It is very useful to sit down sometimes and take a look at the expenses associated with running your business and the cost of attracting new customers. For example, if you have a marketing budget in the region of £5000 to attract new customers, and immediately 100

Don’t spread your marketing net too widely, niche markets are good!

Marketing Budgets

It is only natural to want to set your marketing strategy for your business to as wide an audience as possible, especially in the early days. The idea that just a small percentage of enquiries from a broad audience could change your business sounds good in principle but how does that work out in practice? The idea of marketing to niche markets or general markets will depend entirely upon your type of business, but sometimes it is more worthwhile to dominate a niche market as opposed to being a small player in a large market. It has been proven time

Make your business feel human

It may sound bizarre to suggest that you need to make your online business feel “human”, but there are many reasons for this. It is all good and well trawling the Internet late at night for the best deals and the best offers, but without help pages, contact details and reviews, how do you know who you are dealing with? Some people may be happy dealing with an automated online website but what happens if something goes wrong? What happens if you need assistance? Do you know who you are dealing with? Many potential customers prefer an automated service with

Never be afraid to fail

If you are afraid to fail the stark truth is maybe you should not be in business? There are many ways to “make a living” but if you are looking to make a business then you need to be creative, you need to think outside of the box but above all never be afraid to fail. Those who have never failed in their business world have never pushed the envelope, they have never gone the extra mile and while their track record may be impeccable, have they really been successful? As you look to build your business, whether offering a

Take a step back and consider the question, would you employ yourself?

It may sound bizarre but every now and again it is worthwhile taking a step back and looking from a distance and think up some successful business ideas. Take off your business hat, wipe those eyes and take a look at your business, yourself and the potential for the future. One vital element many people tend to ignore when building their own business is considering their own strengths and weaknesses. If all of us were experienced in every part of the online business arena from product/service production to marketing, where would you find the time? It is all good and

Augmented reality, Pokémon Go and a real opportunity

As you might have guessed, it has not taken long for the marketing experts to latch onto Pokémon Go, the latest augmented reality game to take the world by storm. For those who have been asleep for the last few weeks, Pokémon Go is an augmented reality game which allows players to collect virtual Pokémon characters across the globe. The game is very simple, very easy to follow and you only need to look at the newspapers today to see how many people have “caught the bug”. So, how can you use Pokémon Go to compliment your online marketing activities?

Focus on your key services and the rest will follow

In the world of online services you very rarely get a second chance to make a first impression before potential customers move onto the next website. There is nothing worse than logging onto a website and then having to think about what it offers. Many sites are cluttered, difficult to navigate, but the main problem seems to be a lack of focus on the key services/products which they offer. If you are looking for a particular service but a website is not pointing you in the right direction, would you move to the next one? While the likes of Google