Creating a website that builds trust with users of your website should be a primary focus for any business or organization. To take a risk with your business, and order or book online, trust is essential for your potential clients or customers. And one of the things you will need to do to build this confidence is to focus on transparent web design. But what’s the matter? And what are the most significant factors in building confidence for clear web design?
What Is Transparent Web Design?
So what is a transparent web design, first of all? Well, knowing what the prospective clients and customers know is completely clear to every brand is the only way to really describe this. And there are several important reasons, according to Sprout Social, in this order:
- Openness
- Clarity
- Honesty
- Authority
- Ethics
- Integrity
So, how should you design your website to meet and display these values?
Important Factors For Transparent Web Design & Ways To Build Trust
If you want to be open and truthful with your future clients or customers, there are a range of essential considerations to consider in your web design. These considerations include:
Clear message delivery- On the landing page of your website, really get to the heart of what you can give potential clients and customers immediately. Make sure that your website users know exactly what they should expect from your company, whether it’s high-quality products, market-leading expertise, or a competent, reliable service. A key component of brand transparency is this clarity, and it will help website users make a more informed choice when selecting your goods or services. To help this single core focus, video content, and imagery should be well crafted.
Showing customer reviews and feedback- For building consumer loyalty, reviews and customer testimonials can be very efficient, as these demonstrate that your past clients or customers are so impressed with your services or products that they are happy to tell anyone else about them. Having these on the product pages will really reassure consumers who might be sitting on the fence. You can also apply these to your landing page from the beginning of the process to draw interest. This is a choice for web design that demonstrates business transparency and authenticity.
Use clear and concise language-It is important that you create clear and concise language around this with the need for cookie popups, as well as the need to obtain personal and financial details from your clients or customers, to make a reservation or to purchase a product online. Make it easy to see which cookies can collect and analyse data and make your data security policy easy to read and detailed. This is extremely powerful for building consumer confidence.
How To Build Brand Trust With Transparency?
In order to drive customers, many British companies rely solely on their online credibility. In recent times, it has become difficult to gain the confidence of customers, as any marketing campaign is scrutinized and evaluated for discrepancies. It’s difficult to trust the website of a company, especially since it’s the main contact and exposure touchpoint.
Showing accountability is a major part of building confidence. Even if it is baseless, keeping secrets and skirting around problems would only arouse distrust among customers. It is important for a modern website to be transparent about its intentions and to show visitors that the brand is reliable. Web designers need to adjust the way they look at UX and design decisions in order to do this. Here are a variety of ways for them to help.
Be Clear With Solutions
Clearness continues to be seen by customers as a sign of openness. The consumer is much more likely to trust it when your website is simple to use and direct with its solutions. Take obstacles out of the way, and eliminate navigation requirements. Many common brand pages only provide a connection to the customer portal. This kind of direct approach is very good at building confidence.
Paint a compelling case for why the goods of your brand are crucial. Without using distractions, if you can prove your point, the customer will see the brand as more legitimate. They will appreciate it if you have built a fast and easy route to the answer the customer is searching for.
Be Open With Reviews & Engage on Social Media
Because of the possible uproar that might occur, many Australian companies are afraid to perform reviews. What’s to stop anyone from giving a bad review because of the delivery, even though your product is efficient? To influence your ranking, someone may even maliciously send out negative reviews. This may have an impact on customers who come across the analysis and affect their opinion. The thing is, as you would imagine, this isn’t as much of a problem.
It is enough to actually have feedback on your website to reassure customers that you’re trustworthy. It demonstrates that while the end result was not a favourable review, the company is able to give voice to customers who have tried their products. Search engines often appreciate making input available, and it’s a key component of SEO approaches. The algorithm would consider the reactions of customers and see the traffic that comes from them. The responses can be viewed by others, and this gives the brand more exposure. It adds to the brand’s legitimacy online.
Collect Data With Informed Consent
Among online websites, data collection has become a hot topic. Since advertisers use the data obtained from websites to create a better advertisement experience, this data is often shared with other parties. This is not seen as a positive, as some users choose to avoid sharing their data. Owing to the numerous leaks that have happened inside marketing departments, it’s become a pressing matter.
A user will be informed by most modern websites as to whether or not they need cookies to be tracked on their site. This is usually done in the form of a window pop-up. Users have become sick of this message, unfortunately, and some avoid websites that require any form of tracking. It would be an annoyance to have the popup appear as they visit the website, so try to avoid it. Use it instead exclusively when a user enters information that the website wishes to track. At a more convenient moment, this will inform them, while also seeming more trustworthy.
Try to include a checkbox for personal data sales in your popup. Websites that want to include and share this kind of information can do so in a link on their web page to provide a choice for customers that they consider honest and transparent. They are more likely to remain on the website, even if they were initially concerned about their information. There are different ways to build and add a clickable box and form to your website. Jotform is a great choice and comes complete with clickable tick boxes that can be added to all of their form designs and then embedded on your website. There are multiple WordPress plugins that do the same and will help build trust and transparency for your company online.
Make Your Website More Appealing & Convenient To Use
People say that you should never trust a book by its cover, but when it comes to websites, consumers regularly break this rule. They are more likely to trust a website that is more attractive and modern than a website that looks outdated. It takes effort to build a visually pleasing website with fast load times, something that demonstrates dedication to consumers.
It also improves rankings on search engines like Google, Yahoo and Bing – this is itself will help to build trust in your brand. Quick load times are something that appeals hugely to search engine algorithms as well as consumers. Without a dedicated SEO team, achieving these load times with an attractive and convenient front end is pretty hard. UK companies frequently consult Rivmedia for SEO services as well as website guidance. When you are assisted by an experienced digital marketing team, it’s much easier to optimize the website with proper techniques.
Explain the idea of the website and how it should look, and see if it can be modified to better fit search engine requirements. At the same time, to independently improve load times, keep elements to a minimum. It will boost the website’s ratings and put it on the first search results page, which consumers trust the most.
Explain Prices Upfront
Depending on a few variables, the cost of products can fluctuate drastically in e-commerce. The delivery has a tremendous effect. A person who orders from America will not incur the same fees as someone who orders in the UK for example. As a result of supervising delivery, a company based in the UK will often have to incur massive transit fees. This can confuse customers who expected one price, but who at checkout are quickly met with rising delivery costs. Adding an all in one price will build trust and customers won’t question you about the additional cost because you were fully transparent about the total cost before their purchase rather than charging additional fees for transport. It’s best to include it in the one and only price you advertise and leave the shipping costs free.
Make it obvious right from the beginning, instead of letting this become a surprise for the checkout page. Have the different fees shown in a drop-down menu below the price itself once someone enters the page for a particular product. Have smaller text lines that explain what the fees are for in the dropdown menu. When they go to the checkout, this will stop the consumer from getting an unpleasant surprise.
Conclusion
There are many ways to make it look more reputable on your website. Make the conscious decision to keep the website transparent and full of information that is relevant. Consumers will also be more likely to stay on the website after applying any of these strategies and trust the brand associated with it.
