In Google Analytics, you can use several metrics to assess the performance of the search engine optimisation (SEO). You can track traffic, locate referral sites, monitor conversions along with various other data. To measure the full value of your marketing campaigns, you must figure out how to measure the ROI of your SEO.
Measuring the return on investment from the SEO brings SEO’s effect into perspective. For example, you can show company decision-makers how SEO has generated traffic, leads, and sales that can result in continued investment in this strategy.
Keep reading to find out how to measure the ROI of your SEO campaign or get in touch if you’d like help managing an SEO campaign that gets you a return on your investment.
What Is The ROI of SEO?
ROI aims to calculate the amount of return on a single investment explicitly, compared to the cost of the investment. Thus measure the ROI, an investment’s profit (or gain) is divided by the investment costs. The outcome presents itself as a percentage or ratio. Companies can calculate SEO’s return on investment by comparing their sales conversions to their SEO campaigns, ranking pages on search engines, PPC campaigns, social media pages and blogs etc.
How Can You Calculate The ROI of Your SEO Campaign?
Calculating the return on investment (ROI) of your SEO campaign can be a useful way to determine the effectiveness of your efforts and see if they are providing a positive return. To calculate the ROI of your SEO campaign, follow these steps:
- Identify the cost of your SEO campaign, including any fees for services such as keyword research, website optimisation, or content creation.
- Measure the impact of your SEO campaign on your website’s traffic, including increases in organic search traffic, referral traffic, and direct traffic.
- Calculate the value of the increased traffic by determining the revenue generated from the additional visitors to your website. This can be done by tracking the number of conversions, such as form submissions or purchases, and the average value of each conversion.
- Subtract the cost of your SEO campaign from the value of the increased traffic to determine the ROI of your SEO efforts.
For example, if your SEO campaign cost £5,000 and generated an additional £10,000 in revenue, your ROI would be £10,000 – £5,000 = £5,000, or 100%.
It’s important to note that the ROI of SEO can vary depending on a number of factors, such as the competitiveness of your industry and the effectiveness of your SEO strategy. By regularly tracking and analysing the ROI of your SEO efforts, you can make informed decisions about how to adjust your strategy and maximize the return on your investment.
Calculating the ROI on one single piece of content or one of your webpages is a relatively simple task – to calculate your entire ROI for your SEO, you will need to track the data for all of your marketing strategies. You can do this by using Google Analytics.
Keeping track of your data will also ensure that you are keeping track with what works and what doesn’t so that you can focus on what works and also see what can be improved upon or scrapped from your SEO expenditure.
How Will You Know If Your ROI for SEO Is Worth It?
The easiest way to tell if you have a good and worthwhile ROI for your SEO is to stick to the following rule:
If you are spending less on SEO and content marketing than you earn back in sales from those campaigns, then it’s worth it. If you don’t, it’s not worth it, and you need to make changes.
Now that you understand how to figure out SEO ROI, we’ll look at some of the leading indicators that will help you understand and perform even better on SEO ROI.
SEO success isn’t always about money; it is also about time and patience. SEO is seen as a long term investment; in some cases, you will need to wait for search engines to re-index your new or updated web page before you start to see results. Your optimised pages could stay in the top of search engine listings as a result of investing in SEO services meaning that while you may have calculated your ROI at 500% the eventual ROI in years to come could be significantly higher.
How To Achieve Better ROI From SEO Campaigns?
If your business isn’t achieving the online sales that it should be then the chances are that people aren’t able to find you or the information they require on your website and social media pages.
Rivmedia can help optimise all of your SEO campaigns, work with you on a strategy and plan of action. We will implement all of the aspects of search engine optimisation that are tedious and long-winded so that you can achieve a higher ROI on your SEO campaign.
Businesses can pay monthly for marketing services that will increase their exposure, convert more clicks into sales and achieve a higher return on investment than pay-per-click advertising which gives you no real progression in the long term.
Get in touch to find out how we can help you increase the ROI on your SEO campaigns.