Are you looking to redesign your WordPress website?
If you answered, “Yes,” then you’ve come to the right place.
However, before you even think about touching your company’s WordPress site, you need to develop an effective website redesign proposal so everyone is on the same page (and approves) of how the site will be adjusted.
To help you out, we share the essential components and tips to create a solid website redesign proposal.
What is a website redesign proposal?
Essentially, a website redesign proposal maps out the process and elements involved in redesigning a site.
A website redesign can be a slight design tweak, such as using image upscalers to improve the quality of your images, adjusting your color palettes, fonts, and images, or it can be something more extensive, like changing your WordPress theme.
For example, suppose you intend to monetize your personal blog by integrating the online business ideas you decided to pursue, such as selling ebooks or affiliate products. In that case, you might need to use a new WordPress theme, one with payment processing features and is geared towards marketing.
It could also be a full-blown overhaul, including transferring your website from a different Content Management System (CMS) to WordPress.
Most website redesign proposals follow a basic format that includes a problem statement, proposed solution, and the estimated budget and timeline required to complete the project.
Below is a quick breakdown of the redesign proposal components.
Problem statement
Your problem statement should contain the issues you hope to address with your website redesign.
After conducting research and countless split tests, it could be that you uncovered that your web visitors are getting distracted by your web design. Instead of clicking your call-to-action buttons, they end up clicking away.
Or perhaps, your product pages are too simplistic and lack the bells and whistles to compel your web visitors to buy.
Proposed Solution
In general, your solution should include two main sections: your website redesign goals and the adjustments you want to add to the site to meet your objectives.
You can also include secondary redesign goals such as integrating social media elements to your WordPress website and increasing audience engagement.
The functionalities you’ll need to achieve this objective include a responsive web design and WordPress website integrations with social media platforms such as Facebook and Instagram.
Estimated timeline and budget
Your website redesign proposal should include the estimated costs and time frame. Include the price estimates of CMS vendors offering your required functionalities mentioned in your proposed solutions.
Consider other crucial aspects associated with your website redesign budget and timeline.
To streamline your WordPress website redesign proposal creation, use readily available templates online, such as this customizable template from PandaDoc.
The software provides editing tools and features to customize the website redesign proposal template easily.
Why is a website redesign proposal important?
Your website is where the bulk of your business transactions, processes, customer interactions, etc., happen online.
Essentially, your site is critical to your business making money.
If your website can’t fulfill that purpose, you’ll need to assess your site from top to bottom and implement the right adjustments and tweaks.
For instance, one solution to boost your website traffic is to optimize your website for mobile-first indexing. This can increase your site’s visibility (especially to mobile users) and help improve your web pages’ Search Engine Results Pages (SERPs) ranking.
You can do this by adjusting specific web page content redesigning a few website elements for better site optimization and mobile search visibility, leading to improved traffic and more conversions and sales opportunities.
Depending on your needs, a website redesign is often desired or necessary when:
- Your website isn’t getting your desired traffic volume. It could be that your website brings in traffic but leads visitors to the wrong pages, lowering your conversion rates. Your site could also generate leads but not as efficiently as you want.
- Your site objectives changes. If you’re changing your marketing approach, your website should reflect that, or it would be challenging to meet your objectives.
For instance, if you used to publish blogs as a non-profit project but now want to use it to sell online courses and ebooks, you’ll need to update your website to facilitate the shift.
- You want to put more emphasis on your web content. Content pieces and how you organize them on your website are critical to your lead generation, conversion, and sales.
If your current content types and their structure don’t help with these, you’ll need to do some redesigning, including making your blog posts easy to find, optimizing your content for search engines, and ensuring readability.
Generally, a website redesign depends on your goals for the change. It helps you determine whether it is feasible, practical, and necessary to do so, making creating a proposal a crucial part of the website redesign process.
4 Tips when developing your WordPress site redesign proposal
Now that we know what a website redesign proposal is and why it’s important, let’s look into several best practices when creating one.
1. Determine your current website pain points
Start your proposal with a thorough assessment of your current website’s limitations.
Determine whether your site’s typography, color palette, and design elements still align with your brand or business goals.
Assess other website components such as multiple navigation systems that confuse or frustrate your visitors. Include factors such as whether your team finds it challenging to schedule posting and updating content.
Connect these website issues with specific opportunities you can capitalize on for your business. For instance, rebranding your website can help you reach your target audiences better.
Simplify your site’s navigation to improve the user experience, and in turn, lower your bounce rates and increase your conversions.
Also, while redesigning doesn’t mean starting your WordPress website from scratch, you might need to migrate to a new CMS to help improve your marketing team’s workflows.
Consider assessing your website using these phrases to simplify creating this part of your proposal.
- Our existing website is (List of current flaws or elements that need improvement)
- Redesigning the website allows us to (Outline of what the redesign will address or fix)
- This results in our business (List of the competitive advantages when you apply the redesign)
2. Set measurable goals for your redesigned website
Many website issues can take your redesign project in multiple directions. Narrow down your scope of work by establishing clear and measurable goals.
This can include:
- Increasing your conversion rate by 10% every year
- Attracting 5,000 unique website visitors every month
- Getting 15 email newsletter subscriptions per week
Prioritize your objectives into primary and secondary goals. For example, if your main goal is to generate 500 qualified leads for your sales team each month, your secondary objective can be educating your potential buyers about your products and services.
You could publish at least eight tutorial videos, blog posts, and other relevant content every week to accomplish your objectives. Streamline this process by using a reliable project management tool.
This Better Proposal template includes a good example of translating your top and secondary goals into your WordPress website redesign proposal.
3. List the necessary functionalities of your new website
Outline your website must-haves to accomplish your site redesign goals, including optional functionalities or additional elements.
For instance, it might be crucial to choose a WordPress theme that works best for your redesign objectives, but it would also be nice to include a resource center with a search feature.
Getting your required and additional website functionalities can depend on your timeline and budget, but you can always save the non-core features for later.
To ensure you align your core features with your main goals. Convey this clearly in your website redesign proposal by using the following statements:
- To achieve our main goal, we require (Your list of necessary website functionalities)
- To help accomplish our other objectives, we recommend (Your optional site features)
4. Provide an approximate cost and establish deadlines
Break down your estimated WordPress website redesign project costs into specific line items when possible.
Include necessary expenses starting with the CMS or Learning Management System (LMS) such as Kajabi, Teachable, or Ruzuku if you’re selling online courses.
Add the monthly costs of the proprietary software each month, hosting prices (for open-source software), premium themes and extensions, and SSL certificates (among others).
If you’re working with an agency or freelance designer, include the estimated costs by multiplying the hourly rate of your service provider by your website redesign project’s duration.
Below is an example of a simple estimate from the Proposable software’s website redesign proposal template.
Most website redesign projects take around 12 to 14 weeks (depending on the scope of work), and you can break down the costs further into actionable deadlines.
Consider the number of weeks it will take to assess and choose a CMS, the starting date of the redesign project, and the launching of the new website to set up the entire timeline.
You can map this out in a simple list or create a table and other formats to show the deliverables and deadlines clearly.
Are you ready to create your WordPress website redesign proposal?
Getting your WordPress website redesign proposal approved can be challenging, but it’s not impossible.
Follow the steps in our guide to help streamline the process, and you can build a proposal that clearly conveys why you need a website redesign, how you will do it, and what you will need to achieve your objectives.
