Healthcare SEO is A Crucial Long-Term SEO Strategy
The journey to finding a healthcare professional, doing NHS research and finding information begins on Google for those looking up their symptoms to patients wanting appointments, private healthcare or more information.
Approximately 1% of all Google searches – millions every day – are related to medical symptoms. In fact, 75% of the UK public admits that they are using health information and advice they find on search engines.
The opportunity for healthcare providers to raise awareness of their brands, goods or services through search marketing is immense, especially if you stand out or want to stand out in your field.
Get Unique Healthcare Insights
As a professional healthcare marketing agency, we have access to granular insights into just what your patients expect from their online experience.
We know exactly what keywords you’re supposed to rank for.
Keywords are in the heart of SEO. Ensuring that your web pages contain appropriate search words for your company and the specific services can have a huge effect on the efficiency of your search results and the quality of the traffic that you will receive.
Our keyword discovery involves a thorough analysis of your target market, audience and competition, coupled with our proprietary market data, to find all the most useful search phrases for your company.
Doing this right will expose untapped opportunities that will increase your search exposure and speed up the enquiries created by your website.
Get The Technical SEO Services You Need
Google’s growing focus on consistency, accessibility and usability implies that technological optimisation is not only an essential part of growing your organic search efficiency but also ensures that you retain those top Google positions once you have achieved it by alleviating algorithmic penalties and devaluation.
We carry out technical audits that detect any problems that adversely affect your ability to rank well within Google. We will then fix any problems that run contrary to Google’s guidelines and ensure that there is an ideal set-up to achieve organic growth.
Gain More Insights With A User Experience Audit
Our user experience audit identifies ways of streamlining the user’s path through the web, with as few obstacles as possible between them and key details or conversion points.
This includes the creation of a well-structured Information Architecture (IA) to determine how pages and content flow across the website. Logical site maps also make it easy for search bots to understand what each page is about so that they can be indexed correctly.
More people than ever are turning to the Internet for advice on their medical issues. In reality, 58 percent of web users are searching online for information on specific medical treatments and procedures.
Seeing your hospital or health practise turn up in natural search results is a perfect way to outsmart your rivals and make sure you stand out to potential patients. But how do you make this happen when healthcare is so competitive?
Healthcare Search Engine Optimisation ( SEO) campaign that specifically targets these potential patients may enable you to appear higher on the Healthcare Specific Phrases Search Engine Results (SERPs) list. With the rising popularity of medical searches and search engine references, Hospital SEO is quickly becoming a must in today’s fast-paced, digital world.
