A significant first step in any local SEO strategy is to confirm and review the Google My Business (GMB) listing of your business.
Qualifying local businesses can claim their Google Business Listing and include their company information such as their address, telephone number, business hours, website address and accepted types of payments. If configured correctly, your business could feature local search phrases in Google’s Local Pack, Local Finder, Google Maps, and Organic Search listings. Having a Google My Business listing would boost your chances of getting to the locals who are interested in using your trade or constructions services.
In addition, Google has added a range of great features to Google My Business over the last few months that companies can take advantage of, which boosts the Google My Business listing and helps attract audiences’ attention, which can improve your ranking in local search results.