SEO For Transport & Logistics Companies

"Transport companies" and “Logistics companies” are extremely competitive keywords - ranking them on search engines could be a challenge! We can take your SEO campaign to the next level and get your transport and logistics company ranking on UK & International search results.

Our Transport & Logistics SEO Services

RIVMEDIA OFFER EXCEPTIONAL SEO SERVICES FOR TRANSPORT AND LOGISTICS COMPANIES, PLUS ADDITIONAL SERVICES THAT INCLUDE:

At Rivmedia, we understand the need for specialist SEO services for the transport and logistics sector. Specialising and focussing on industries that need our help means we can focus our resources and implement our already tried and tested methods of ranking your company at the top of search results for the transport and logistics sector. This will insure better sales leads, increase your sites visibility and improve online reputation.

transport and logistics

How Can SEO Help Transport & Logistics Companies?

If your company works in the logistics, shipping or freight forwarding industry, then you know how much this industry depends on digital technology when it comes to the efficient distribution of goods and financial operations involved in trade.

Similarly, the appearance of your website in the search engine results pages for your keywords is essential to reach companies and consumers looking for the services you provide.

This is where our experienced SEO team and our in-house tools and expert knowledge will come into play to help your company expand exponentially by growing the brand’s exposure, traffic and conversions across the industry.

Search engine optimisation can be very useful for companies working in supply chain services, since the value of each customer is very high, making the return on SEO investment very attractive.

Is your transport and logistics company under performing online?

Common SEO Issues With Transport & Logistics Websites

It’s important to have a basic knowledge of search engine optimisation (SEO) if you want to make sure your web pages perform to the best of their ability in search engines. But the fact is, a lot of people don’t have any knowledge, so they become a little bit stuck when they experience SEO issues like not getting any online exposure and not getting as many leads as their competitors. Owners of websites, both small and large sites also struggle to deal with technical problems. This comes as no surprise to us as we get asked to fix these issues on a daily basis.

Here are some of the most common issues that owners of transport and logistics companies struggle with the most:

That’s why SEO is an important investment for all transport and logistics companies in the UK

Marketing Services for Transport & Logistics Companies

Keep reading to learn how we can optimise your transport companies SEO, and learn how a specific search engine marketing strategy can help your transport and logistics company to not only to secure further sales but to also create a credible and trustworthy brand that will bring in new custom. 

Keeping a long-term focus on ranking your main and also long tail keywords is of paramount importance but there’s a lot that’s needed to achieve this. 

How is Digital Marketing For Transport Companies Different From Traditional Sales Methods?

One of the main differences between Internet marketing and traditional marketing for transport and logistics companies can be summed up with one keyword: Interaction.

In traditional marketing, companies like your place ads in newspapers, on TV, local radio stations and billboards. This is better known as one-to-one marketing. 

Rivmedia can reduce your offline marketing spend by increasing organic SEO exposure – this can be achieved by marketing to a broader range of customers online by using digital marketing techniques such as those listed below.

TECHNICAL AUDITING

Rivmedia undertakes a technical SEO audit of the website, which determines the technical strengths and limitations of the website. All results serve as a framework for a comprehensive, goal-driven optimisation approach. Our experienced SEO team discusses ways to customise the website with appropriate keywords, on-site and off-site improvements. We also look at specific issues such as search engine penalties, structural issues, internal links, site speed, and more.

COMPETITOR ANALYSIS

Thorough competitor analysis is needed to establish a search engine success growth strategy. We examine the overall SEO operation of our logistics and freight forwarding clients’ competitors. Our team analyses their on-page and off-page content, their marketing practises that improve their online signals and credibility, as well as their strengths and weaknesses, and uses these insights to build an integrated SEO strategy for our clients.

At Rivmedia, we aim to help our clients become highly competitive players in the logistics and supply chain services industry.

WEBSITE MIGRATION

Our team has extensive experience working on web migration for multinational corporations operating internationally; thus, we understand the significance of smooth web migration. Whether it is a redesign of the website to enhance the user interface, a change in the content management platform or a switch from an obsolete server to a new one to increase the technical efficiency of the website – our SEO specialists are assured that no traffic, rankings or other SEO benefits will be lost during the migration of the website.

CONTENT STRATEGY

Displaying business experience and expertise is a smart way to push prospective customers to use your services. If your business is a logistics firm, a passenger transport service provider or a freight forwarder, SEO optimised website content will improve your chances of ranking higher in search engines and of seeing potential customers and business customers.

Via keyword analysis and content audit, our SEO Content Consultants create a content optimisation and development plan, encompassing your off-site content, supporting content such as product or service guides, insightful case studies or blog posts, and on-site content. Special, engaging, SEO optimised content is a tool to improve your importance, rank, traffic and, as a result, revenue.

INTERNATIONAL SEO

The most important SEO implementation for supply chain service providers is the international SEO. International SEO processes are structured to ensure that search engines can identify which country and which language users you are targeting. This is important for your search engine rankings when offering international shipping, logistics and freight forwarding services.

Back in the day, it was much easier to bring new buyers into dealerships with one-way messages. Sadly, these days, if you aren’t conversing and actively engaging with customers before they stop by, they’ll likely choose to visit another dealership over yours.

What is Transport & Logistics SEO?

SEO for transport, logistics and freight companies in the UK involves the optimisation of the companies website and the publishing of content, social media marketing and citations off-site to gain traction in search results.

Partner with a digital organisation that knows what it’s doing when it comes to all SEO services, digital marketing and content marketing for logistics, transport and freight companies in the UK.

content optimisation

Reasons To Use Rivmedia For Transport Company SEO Services

The transport and logistics company is a highly competitive sector – with this in mind, it’s a good idea to hire an SEO company that specialises in working with companies in the industry, and that has a solid reputation and proven track record of being able to vault companies and organisations in a wide variety of sectors up in the search engine results pages. 

When looking to attract the attention and interest of prospective customers, companies operating in the logistics, transport and freight forwarding sectors are becoming more and more dependent on the online world.

Through our ability to provide customised SEO logistics solutions that fit the aspirations and budget of your company at the same time as driving targeted traffic and market, our team here at Rivmedia is optimally placed to provide a good ROI for your company.

We are well-equipped to analyse your logistics, transport or freight company’s current circumstances and potential goals so that we can quickly begin to formulate strategies that are known to work well for businesses like yours.

Rivmedia’s service includes SEO audits that will help locate any problems with your website that could be keeping it back in the search engine rankings from reaching its full potential.

Why else, though, should you invest in SEO for your transport and logistics company? Here’s a few explanations:

content optimisation

Organic Search Should Be Your Main Source of Traffic

We recognise that the vast majority of people who have access to the internet visit Google at least once a day to gather information.

Being highly visible by Google and other search engines as a trusted resource is always going to work in favour of a brand. Quality SEO and a high-quality website take companies there and investing in organic search would ensure that you appear in the most trusted results of Google as opposed to having to use PPC to feature your site if you needed more custom because of a lack of site visitors. 

Appearing in organic search results is free once you’ve achieved success and the quickest, most invaluable way to do that is to hire an expert SEO agency who has a proven track record in successful SEO campaigns like us. 

content optimisation

SEO Is An Investment - Not A Cost

SEO is an investment with a high ROI. By configuring your SEO to tie in well with your Web analytics data, you will probably be able to notice that while certain keywords have a decent conversion rate, the majority of your website’s keywords are ranked on page 2 and beyond on google search. This ultimately means that you’re leaving a lot of money on the table.

Lifting your search ranking position to the top 3 spots on the first page of google – where most clicks go – can provide you with a massive return on your affordable investment into SEO services. This is one of the reasons why investing in organic SEO has been likened to investing in the property market, and the returns can be marvellous if you get it right! 

content optimisation

SEO Will Make It Easier For People Find Your Website

The first point of contact with your audience online is your website. It is capable of producing leads, qualifying opportunities and attracting potential new clients, collaborators and investors.

But your website is good for nothing until people can find it. This is where SEO plays an invaluable part. SEO is no longer just about ranking a site in search engine results and having more clicks and shares, or preserving ideal ‘bounce rates’. That’s a risky misunderstanding. 

Modern, productive SEO should be embedded in the goals and strategies of your organisation and swivels on the psychology of your target market.

SEO gets your company found, heard, and respected online.

content optimisation

SEO Can Increase Your Sales Leads

Without raising your marketing costs proportionately, SEO would boost your revenue, thus increasing profits exponentially and over time. Due to this fundamental impact of better conversions and more sales at little incremental expense, SEO will advance all the business objectives at a better ROI than most other comparable types of online marketing.

It can be a very expensive error to believe that everybody has heard about your brand or feel you’re the best place to shop for their transport and logistics needs online. ‘Individuals and corporations are actively seeking good prices, and are using the socially-driven Internet for comparison shopping. Price-conscious shopping behaviour, when customers invest their money more carefully, is more common in challenging financial times.

In this research and buying cycle, SEO plays an important part. It’s like a lead magnet that, through essential and appropriate keywords and phrases ranked high in search engines where searchers are already hunting for information about them, draws potential buyers to your website. It’s about getting in front of your clients and leading them to the solutions you can provide them with.

Looking For More Leads For Your Transport Company ?

FAQs

  1. Improve Off-Site SEO
  2. Optimise Your Website For Search
  3. Offer Incentives To Buy On Your Website
  4. Optimise Your Website To Convert
  5. Be Transparent On Costs & Pricings
  6. Improve Social Media Marketing
  7. Highlight Your Service Facilities & Amenities
  8. Make Sure Your Site Has Clear Calls-to-Action
  9. Tell People Why They Should Buy From You
  10. Highlight Your Location & Contact Details
  11. Use the best plugins and tools for shipping and logistics on your site
  12. Hire A Digital Marketing Agency Like Rivmedia
Freight Companies

A freight company is a widely used term used to describe a 

corporation that specialises in transporting freight from one location to another. Some carriers can specialise in foreign shipping, 

while others will only ship domestic goods. 

The mode of transport may decrease the potential target market of the company, depending on the kind of goods and location of the freight being transported. Goods may be transported on the road by air, sea, train, lorry, truck, van, car, motorbike or bicycle.  Some freight companies can provide more than one option for transport, while others have a specific emphasis. Some transport companies are now also using alternative methods of transport for their logistics companies such as drones and automated vehicles. 

Freight Forwarders

The aim of freight forwarders is to find the most reliable and economical ways for goods to be transported. Currently, these types of logistics firms do not move freight. Rather, they work to organise and negotiate the shipment of freight with a number of different freight companies. When shipping goods globally, freight forwarders are also used.

For those willing to use their services, their experience and partnerships would possibly save customers a lot of time and money.

Carriers

The carrier can manage the shipment of freight directly, unlike freight forwarders. By moving goods around the country and the globe, carriers make money. All examples of carriers include trucking firms, rail lines, ocean freight, and air freight. Shipments require multiple carriers to meet their final destinations in most instances.

3PLs

For all or a portion of a company’s supply chain logistics work, third party logistic providers or 3PLs provide outsourced logistical services. The services and the degree to which a 3PL will incorporate into your supply chain can vary. Others will provide freight transportation and storage facilities, while others will incorporate technology products or become a company’s logistics department.

SEO Strategies For Transport, Logistics & Freight Companies

It always seems like there are thousands of marketing strategies for transport companies, as with any sector. You will see what your rivals are doing, read marketing posts for the industry and even chat internally. Chances are, everyone is saying something different to you. 

Here are some of the things we’ll focus on to ensure that your logistics company gets the best SEO services.

 

When looking for a product or service, the first thing Internet users often do is type the required search terms into their search engine of choice (usually Google). If your site has the relevant content/keywords, then your site should come up in the search results.  

To begin with, we will do all of the research on keywords to understand exactly what your clients and prospective clients are looking for online, so we know the best terms and phrases to target with our digital marketing tactics.

Content marketing is a mission-critical growth tool for most companies as one of the most successful methods of increasing audience engagement, improving your brand identity, and driving sales.

Content marketing is important because it addresses the questions of your audience. You can create trust with your audience with content marketing, boost conversions, communicate with your customers, and generate leads. Additionally, clients demand high-quality, reliable content from their favourite brands in today’s era.

Best practises for SEO can be complex and confusing. Most organisations are uncertain how to do SEO on their own, or just don’t have the time to find it out. They can also find that it is difficult without the right tools to retain their rankings.

This is where we Rivmedia comes in. We specialise in assisting medium- to large-sized logistics, and transport companies become successful online, and we do it through personalised packages made up of varying SEO components that your site requires to be successful.

Moving beyond keyword rankings makes it possible for marketing departments to explain what really matters like how organic search gets companies sales., Thankfully, one of the best SEO measurement tools is freely available and it’s probably already enabled on your site.

Although each company is special, and each website has multiple metrics that matter, Google Analytics is a great way to report the progress of your SEO activities and indicate where changes can be made.

Data goes beyond just videos from social media, email, and YouTube. The successful companies of the decade, for that matter, do not just produce and consume data. It’s used to make improvements, gain insight and guide their decision making and to achieve company goals and objectives. 

In any local SEO strategy, a significant first move is to assert and check the Google My Business (GMB) listing of your local business

Qualifying local businesses can claim their free Google business listing and provide their company details, such as their address, phone number, business hours, website address and approved types of payments. If optimised properly, your business could feature in Google’s Local Pack, Local Finder, Google Maps, and organic search listings for locally targetted search phrases. Getting on Google My Business will improve your chances of getting in front of local people who are interested in using your transport and logistics services.

In addition, Google has added several fantastic functionalities to Google My Business over the past few months that businesses can take advantage of, which boosts the Google My Business listing and helps to draw the interest of audiences, which can increase how you rank in local search results.

SEO focuses on growing traffic on the site. Lead generation focuses on growing the company’s number of customers and future customers. SEO can, however, enhance lead generation strategies by driving awareness by pushing organic traffic towards the site.

Not only will the implementation of an SEO lead generation strategy ensure that your ongoing marketing campaigns are highly likely to succeed in an oversaturated market, but it will also enable your web content to be future-proof by leveraging the potential to generate new leads with a clear online presence and a better user experience.

The process of establishing relevant, inbound links to your website that will help your website achieve higher ranking with the major search engines and drive targeted traffic to your site,  we use high quality and authority building link building techniques.  Safe, sustainable and long term SEO is what we excel at.

As a matter of course we will carry out a full website/SEO audit which will focus on both weaknesses and strengths in relation to the visibility and performance of your website. This allows us to build an actionable list with an achievable timescale for you to consider.

One thing that many car dealerships fail to understand is how crucial it is to develop local ties, not just for local SEO needs, but also for confidence and support from the local community.

For example, You may want to include a link to a city-specific page that talks about what’s going on in your city on your about us page. Is there a local carnival? If so, are you going to have a float or will you be donating anything for the town’s mayor to ride in or maybe even the carnival queen? If you donate to a local charity or belong to the Chamber of Commerce, it would be great to talk about it on one of your localised pages. Are there any upcoming charity walks or do you donate to a local charity? Let us share pictures and write about what you’re doing to help boost your local reputation and connections to the community around your dealership.

Contact us today to find out how our SEO services, local SEO services and experienced in-house teams can help your car dealership grow and expand.

An overview of the competitive forces in the market when designing a strategic business strategy is imperative for any industry player. To succeed in doing so, we need to develop a model of competitor analysis that analyses any search term a prospective customer may use to locate a business like yours.

This is a perfect way to recognise under-served markets, monitor consumer dynamics, and introduce strategies that differentiate them from your competitors.  Implementing a general model of competitor analysis appears to restrict an individual company’s ability, but an industry-specific model of competitor analysis can radically turn their abilities and shift a companies focus on growth rather than competitiveness. 

Contact us today to find out how our SEO services, local SEO services and experienced in-house teams can help your car dealership grow and expand.

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