Companies in the agricultural industry are slowly but surely beginning to appreciate the value of their website and how they can increase traffic and business. Your website is the easiest way to communicate with the outside world, attract new customers and increase your turnover. We can show you how to maximise your marketing budget, increase your traffic and vastly improve your relationship with the search engines, via your online SEO.
We have spoken to many companies operating in the agriculture sector and there is an array of common issues we see time and time again:
We have long-term experience in improving website rankings, appreciate the latest trends in SEO and can focus our services on the specific needs of agriculture based businesses. Your days of languishing outside of the top 10 for your better keywords are coming to an end!
The key to marketing services for agriculture companies is to attract focused traffic rather than taking a scattergun approach. One focused online lead that converts into an order is more important and more valuable than 10,000 visitors who are unlikely to use your services or buy your products. We take a long-term approach to SEO but for many websites there will be short-term benefits due to restructuring of their website design.
We appreciate the value of “knowing your client” and will create a bespoke SEO strategy around your particular needs/niche. SEO companies who promise a one size fits all solution give the industry a bad name. How can we increase your online business unless we know what you do? Bespoke SEO packages structured around your business are essential – the scattergun approach just does not work in the modern era.
It is important to have a marker as a starting point therefore we carry out a comprehensive on-site audit and review your SEO strategy. This audit allows us to recognise the strong points and any weaknesses of your website, the structure of your pages, the images and content. We offer the full package, from business discovery to auditing, technical implementation to execution and everything in between.
Very rarely do we come across agriculture websites where we need to build content from the ground upwards again. Indeed, there may be many pages and articles which simply need rewritten, refocused and republished. As we touched on above, our goal is to focus on visitors with a genuine interest in your products/services, those who are often ready to buy. Our content marketing strategy can also complement your offsite marketing offering you the ability to work with third parties, increase brand awareness and the visibility of your business
While SEO is a valuable part of generating leads, research and general data collection about your industry are priceless. In order to generate immediate results we can focus on the low hanging SEO fruits and then expand your reach. Working with our clients we focus on keywords and phrases which will create business, not those which offer bragging rights but bring in minimal if any business. Return on investment is important and we like to work closely with our clients to understand their target markets in great detail.
We also offer web design services of all budget ranges, so in some cases, if we feel your marketing budget would benefit from a major change, we may recommend other services to help with the campaign.
We find that many of our clients prefer to focus on their strengths, growing the business, while leaving online marketing and SEO activities to us. Certain elements of SEO can be time-consuming, often time which agricultural businesses don’t have. In the past we have opened up new markets for clients who had historically focused on local/domestic business. We also fully appreciate the benefits of national/international clients and will target those who are specifically looking for your particular products/services. Our range of national packages will also help to improve your brand awareness and ensure potential customers on a local, national and international basis are aware of you.
Let us manage your Search engine optimisation and local Listings, while you focus on your business
Working with our clients we research and build a list of keywords to target customers who are both relevant and achievable. The more visible you are on focused keyword searches the greater traffic you will attract. We will constantly expand the focused keyword searches to take into account new products/services and trends in the industry.
Adding your business to Google, Bing, Apple and other major Map providers is often somewhere which is under optimised, we optimise all of your listings giving everyone as much info as possible to find your business or service.
Many agriculture websites will have issues with shopping cart optimisation, duplicate content and manufacture syndicated product descriptions which will hurt their business without them knowing. We can resolve these issues and any knock-on effects tweaks and alterations may have to other areas of your website.
If you have a business/website with an international flavour it is essential that you target the whole range of national and international phrases. We also offer local SEO packages which allow you to focus on particular areas, increase your traffic, business and profitability.
As well as offering a range of SEO services we can also assist you with the planning and implementation of a new website. We fully appreciate SEO and visitor conversions. However, all online business now require a mobile compatible website as standard. Mobile devices such as tablets and mobile phones now account for more than 50% of search engine enquiries. Are you missing out?
While on-page SEO is the most visible form of search engine optimisation, we will also review your hosting services. Simple redirect issues, missing/incorrect robot.txt files and out of date htaccess files can have a significant impact on your performance and visibility.
The process of establishing relevant, inbound links to your website that will help your website achieve higher ranking with the major search engines and drive targeted traffic to your site, we use high quality and authority building link building techniques. Safe, sustainable and long term SEO is what we excel at.
Our website/SEO audit service allows us to identify weak points in relation to visibility and performance. We then build an actionable list of improvements with a timetable so we can plan ahead together.
SEO consulting is apart of the package, Our goal is to make your business successful locally so we may make recommendations which you can choose to act upon or leave. As well as SEO we have years of experience in web design, conversion optimisation, pay per click, social media and monetisation strategies such as affiliate marketing and e-mail marketing. In these sessions we aim to help you make more from your business online.
Competitor analysis is very important as it not only allows us to focus on what your competitors are doing right but also what they are doing wrong. Focusing your resources in the right area will assist with search engine rankings and ultimately traffic/business.