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Why is SEO So Important for My Business?

It’s a question business owner’s often ask “Why is SEO So Important for My Business?”

To be fair, it's a reasonable question, especially for people who work outside of the industry.

Too often, owners get hung up on the “How” of SEO, when in fact, the “Why” is as important.

SEO, or to give it its full name Search Engine Optimisation is a bit of a mystery. You can’t physically see it, no anyone outside of search engine providers (Google) knows what really makes it tick , and for the most part its difficult to accurately measure.

If you think about it. Search engine optimisation simply means optimising your website both internally and externally so that it ranks high in the search results.

And its that we want to talk about in this post. The benefits of SEO to businesses. In effect, the “Why” of SEO.

What is the Main Benefit of SEO to My Business?

To answer this question its best to reverse engineer it and start with the outcome.

When you're in business, your desired outcome should be profit. We know there are other outcomes, but it would be unusual for a business to not see profit as its main purpose for being.

To make a profit you need sales, to make sales you need customers and to attract customers you need to be visible.

Any business can be indexed in Google, but not every business can be found on Google for their desired and relevant search terms.

To be visible on Google you need to be on page one. Business’s on page one get more click-through's and win more customers, it's as simple as that.

Don’t believe us? Ask yourself how many times you scroll through to page two on Google?

The truth is, for most businesses, the only way they know how to be visible on Google is to pay. You've no doubt seen the “Sponsored” results at the top of each page.

Make no mistake, if you take this route without knowing how to do it properly, it’s expensive. Every time someone clicks on your link, you pay. This is method is called PPC or Pay Per Click but there is another way.

You guessed it. SEO is an alternative way of your business reaching the holy grail, the front page of Google.

Without getting into technicalities and algorithms. Effective SEO means your website sends the right signals to Google. Signals that say you are the perfect business to put in front of their customers.

So, the main reason why SEO is important is it can help you attract more customers, win more sales and make more profit.

What Other Ways Can SEO Help My Business?

While SEO can help you reach page one and make more revenue, its importance doesn't stop there.

Good SEO is the foundation of longevity.

In an ever-changing landscape, a business that gets the basics right has more chance of long-term success. Using SEO to help your business become a permanent fixture on page one of Google should be paramount to all business owners.

If your business is visible, it stands a much better chance of attracting new customers.

Another often overlooked benefit of SEO is it can give your business an air of authority and brand awareness.

Intentionally or not, potential customers think businesses that top search results are authoritative. Often, this means they also assume that the business on top is the best.

People trust Google. If Google feels you are worthy of putting in front of their customers, people will trust your brand.

It's difficult to quantify the value of trust in business. But, it's reasonable to assume that trust plays a role in our buying decisions.

You're more likely to buy from a business you trust than the one you've never heard of so raising brand awareness can only be a good thing.

Over time, your name will become familiar. Familiarity breeds trust and authority. A familiar business is one you'll feel comfortable spending money with.

Why SEO Should Be Important to Your Business

We’re sure you’ll agree, if you want to do business on the internet, SEO is important.

Whether you're selling directly via eCommerce, collecting leads, selling a service or raising awareness of your brand, SEO is an important tool in your armour.

And the good news is, you don’t need to understand how SEO works, that’s our job.

All you need to do is appreciate why SEO is important to your business. Once you do that, you’ll already be so far ahead of the competition.