SEO that delivers long term value
Low Risk – Brand building – Quality SEO practices - Based in Norfolk
High quality SEO and PPC strategies that will light up your business. We increase your websites visibility to get your business in front of the audience it deserves.
Rivmedia are well equipped to provide a transparent and thorough expert opinion on technical SEO and search insights based on a 12+ years working in top end competitive markets.
Search Engine Optimisation - Norfolk SEO Consultants
We make it no secret that we love and are very proud of our home county, Norfolk is one of the most naturally beautiful and tranquil places in the UK. For that reason we love to work with more local businesses, if you have a small business in Norfolk and would like to take advantage of our services we'd love to hear from you.
Why is SEO So Important for My Business?
It’s a question business owner’s often ask “Why is SEO So Important for My Business?”
To be fair, it's a reasonable question, especially for people who work outside of the industry.
Too often, owners get hung up on the “How” of SEO, when in fact, the “Why” is as important.
SEO, or to give it its full name Search Engine Optimisation is a bit of a mystery. You can’t physically see it, no anyone outside of search engine providers (Google) knows what really makes it tick , and for the most part its difficult to accurately measure.
If you think about it. Search engine optimisation simply means optimising your website both internally and externally so that it ranks high in the search results.
And its that we want to talk about in this post. The benefits of SEO to businesses. In effect, the “Why” of SEO.
What is the Main Benefit of SEO to My Business?
To answer this question its best to reverse engineer it and start with the outcome.
When you're in business, your desired outcome should be profit. We know there are other outcomes, but it would be unusual for a business to not see profit as its main purpose for being.
To make a profit you need sales, to make sales you need customers and to attract customers you need to be visible.
Any business can be indexed in Google, but not every business can be found on Google for their desired and relevant search terms.
To be visible on Google you need to be on page one. Business’s on page one get more click-through's and win more customers, it's as simple as that.
Don’t believe us? Ask yourself how many times you scroll through to page two on Google?
The truth is, for most businesses, the only way they know how to be visible on Google is to pay. You've no doubt seen the “Sponsored” results at the top of each page.
Make no mistake, if you take this route without knowing how to do it properly, it’s expensive. Every time someone clicks on your link, you pay. This is method is called PPC or Pay Per Click but there is another way.
You guessed it. SEO is an alternative way of your business reaching the holy grail, the front page of Google.
Without getting into technicalities and algorithms. Effective SEO means your website sends the right signals to Google. Signals that say you are the perfect business to put in front of their customers.
So, the main reason why SEO is important is it can help you attract more customers, win more sales and make more profit.
What Other Ways Can SEO Help My Business?
While SEO can help you reach page one and make more revenue, its importance doesn't stop there.
Good SEO is the foundation of longevity.
In an ever-changing landscape, a business that gets the basics right has more chance of long-term success. Using SEO to help your business become a permanent fixture on page one of Google should be paramount to all business owners.
If your business is visible, it stands a much better chance of attracting new customers.
Another often overlooked benefit of SEO is it can give your business an air of authority and brand awareness.
Intentionally or not, potential customers think businesses that top search results are authoritative. Often, this means they also assume that the business on top is the best.
People trust Google. If Google feels you are worthy of putting in front of their customers, people will trust your brand.
It's difficult to quantify the value of trust in business. But, it's reasonable to assume that trust plays a role in our buying decisions.
You're more likely to buy from a business you trust than the one you've never heard of so raising brand awareness can only be a good thing.
Over time, your name will become familiar. Familiarity breeds trust and authority. A familiar business is one you'll feel comfortable spending money with.
Why SEO Should Be Important to Your Business
We’re sure you’ll agree, if you want to do business on the internet, SEO is important.
Whether you're selling directly via eCommerce, collecting leads, selling a service or raising awareness of your brand, SEO is an important tool in your armour.
And the good news is, you don’t need to understand how SEO works, that’s our job.
All you need to do is appreciate why SEO is important to your business. Once you do that, you’ll already be so far ahead of the competition.
Our Approach helping your business
Low Risk - Brand building - Quality SEO practices
We make your website work for you, correcting technical SEO issues, increasing search visibility, raising brand awareness and increasing overall brand authority. SEO isn't all about content, it requires strategy, link building, a technical and onpage SEO knowledge and a rounded marketing plan.
SEO Integrated Services
Utilising the best research tools available and good old fashioned analysis of data, we spend time building the an optimal strategy to provide you with the best value for your investment; making the required modifications and technical adjustments to support your business. In depth audit, site structure analysis and external ranking factors, we closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines.
SEO Friendly Pages
There are many factors to the perfect SEO campaign, refining a page content, technical structure, internal linking, schema data.
Making sure its friendly enough both technically and good for user experience is vital to making sure external factors can be harnessed in the best way.
Full Service Norfolk Based SEO
SEO is a complex discipline that requires consistent dedication, testing, and analysis. Trying to do it yourself is likely too time consuming to make it viable and hiring someone (or a company) that doesn’t practice what they preach will probably not get that return on investment. We're different, we provide the highest of quality, up to date methods and have over 10 years of experience in competitive niches. Give us a try.
How our SEO packages can help!
Ongoing Monitoring & Optimisation with Expert Analysis & Monthly Reports.
We perform a detailed analysis of all the weak and strong points of your website from both an on page and technical SEO. This includes such practices as Internal linking, Page speed performances, content optimisation, robots.txt and htaccess optimisation, security audits and more...
Keyword and Competitor analysis
Capturing data and studying who your real competition is key when planning a strategy. Our Competitor analysis provides all the data we need to get quick wins over the competition and come up with a long term strategy. Helping your business accomplish top rankings, whether that be for localised organic Norfolk and/or Town based phrases or top end generic terms.
The process of establishing relevant, inbound links to your website that will help your website achieve higher ranking with the major search engines and drive targeted traffic to your site, we use high quality and authority building link building techniques. Safe, sustainable and long term SEO is what we excel at.
Going beyond On-page SEO, identifying more technical aspects of your website and hosting environment such as htaccess, redirect problems, robots.txt and server configuration. A technical SEO Audit will tell us exactly how your website is crawled and if its being crawled efficiently and effectively.
Via analytics, User feedback and User tracking we can improve marketing costs and increase conversion rates performance.
We take time to tweak, improve and refine your websites UX, specifically designed to encourage your existing visitors to checkout or get in touch..
International / National SEO
If you are not on the first page of a searchers results, what's the point ? A a massive 75% of users click on first page search results. We help small businesses get first page organic results for local, national and international search terms.s.
New Business SEO
Its hugely important if you are planning a new website that you pick a developer (we do websites too) that develops for mobile, performance, SEO and Conversions. Choosing a cheap option can potentially put you on the back foot right from the very start.
Lets sell your business with rich materials to the right audience, we use content marketing to harness sales, traffic and backlinks from natural sources.
Search engines love new content just as much as us users, we use that on site and on external sources to raise brand authority, gain more exposure and give your business a long term online goal.