Incrase your businesses visibility online, we offer premium grade SEO to local businesses in Norfolk.
We make it no secret that we love and are very proud of our home county, Norfolk is one of the most naturally beautiful and tranquil places in the UK. For that reason we love to work with more local businesses, if you have a small business in Norfolk and would like to take advantage of our services we’d love to hear from you.
It’s a question business owner’s often ask “Why is SEO So Important for My Business?”
To be fair, it’s a reasonable question, especially for people who work outside of the industry.
Too often, owners get hung up on the “How” of SEO, when in fact, the “Why” is as important.
SEO, or to give it its full name Search Engine Optimisation is a bit of a mystery. You can’t physically see it, no anyone outside of search engine providers (Google) knows what really makes it tick , and for the most part its difficult to accurately measure.
If you think about it. Search engine optimisation simply means optimising your website both internally and externally so that it ranks high in the search results.
And its that we want to talk about in this post. The benefits of SEO to businesses. In effect, the “Why” of SEO.
To answer this question its best to reverse engineer it and start with the outcome.
When you’re in business, your desired outcome should be profit. We know there are other outcomes, but it would be unusual for a business to not see profit as its main purpose for being.
To make a profit you need sales, to make sales you need customers and to attract customers you need to be visible.
Any business can be indexed in Google, but not every business can be found on Google for their desired and relevant search terms.
To be visible on Google you need to be on page one. Business’s on page one get more click-through’s and win more customers, it’s as simple as that.
Don’t believe us? Ask yourself how many times you scroll through to page two on Google?
The truth is, for most businesses, the only way they know how to be visible on Google is to pay. You’ve no doubt seen the “Sponsored” results at the top of each page.
Make no mistake, if you take this route without knowing how to do it properly, it’s expensive. Every time someone clicks on your link, you pay. This is method is called PPC or Pay Per Click but there is another way.
You guessed it. SEO is an alternative way of your business reaching the holy grail, the front page of Google.
Without getting into technicalities and algorithms. Effective SEO means your website sends the right signals to Google. Signals that say you are the perfect business to put in front of their customers.
So, the main reason why SEO is important is it can help you attract more customers, win more sales and make more profit.
While SEO can help you reach page one and make more revenue, its importance doesn’t stop there.
Good SEO is the foundation of longevity.
In an ever-changing landscape, a business that gets the basics right has more chance of long-term success. Using SEO to help your business become a permanent fixture on page one of Google should be paramount to all business owners.
If your business is visible, it stands a much better chance of attracting new customers.
Another often overlooked benefit of SEO is it can give your business an air of authority and brand awareness.
Intentionally or not, potential customers think businesses that top search results are authoritative. Often, this means they also assume that the business on top is the best.
People trust Google. If Google feels you are worthy of putting in front of their customers, people will trust your brand.
It’s difficult to quantify the value of trust in business. But, it’s reasonable to assume that trust plays a role in our buying decisions.
You’re more likely to buy from a business you trust than the one you’ve never heard of so raising brand awareness can only be a good thing.
Over time, your name will become familiar. Familiarity breeds trust and authority. A familiar business is one you’ll feel comfortable spending money with.
We’re sure you’ll agree, if you want to do business on the internet, SEO is important.
Whether you’re selling directly via eCommerce, collecting leads, selling a service or raising awareness of your brand, SEO is an important tool in your armour.
And the good news is, you don’t need to understand how SEO works, that’s our job.
All you need to do is appreciate why SEO is important to your business. Once you do that, you’ll already be so far ahead of the competition.
For Norfolk businesses looking for more locally targeted visitors, we offer the very best in local SEO marketing, our local SEO packages offer so much more than Map pack improvements, but a healthy mixture of Google business optimisation, citation building and repair and organic SEO for locale specific searches.
We provide SEO to over 20 Norfolk based businesess, some of which we’ve retained since 2009. We consider clients a long term relationship and are pleased to have met business targets every year.
We believe that for a business relationship to work both client and service provider needs to know their place, limitations, and the protection offered for both parties to prevent confusion, a contract is exactly for that purpose. Allowing us as a service provider to work effeciently.
Our contracts are rolling monthly contracts with a 2 month cancellation policy, we qualify businesses properly, ensuring client expectations meet their budgets and time scales. As a result we are careful to take on clients that are a good fit for our process, removing short term prospects and ensuring the client is fully commited and can “comfortably” sustain their SEO budget for at least 12 months.
Because of the wide range of industries we have experience with, either through our own network sites, client work or via our partners, we can often provide insights to the possibilities your campaign will gain.
We also have a strict no conflict of interest policy, this means we will never take on two clients who opperates in the exact same niche or location target.
We make your website work for you, correcting technical SEO issues, increasing search visibility, raising brand awareness and increasing overall brand authority.
Utilising the best research tools available and good old fashioned analysis of data, we spend time building the an optimal strategy to provide you with the best value for your investment; making the required modifications and technical adjustments to support your business. In depth audit, site structure analysis and external ranking factors, we closely follow the Google Webmaster Guidelines and Bing Webmaster Guidelines.
There are many factors to the perfect SEO campaign, refining a page content, technical structure, internal linking, schema data.Making sure its friendly enough both technically and good for user experience is vital to making sure external factors can be harnessed in the best way.
SEO is a complex discipline that requires consistent dedication, testing, and analysis. Trying to do it yourself is likely too time consuming to make it viable and hiring someone (or a company) that doesn’t practice what they preach will probably not get that return on investment. We're different, we provide the highest of quality, up to date methods and have over 12 years of experience in competitive niches. Give us a try.
Let us manage your Search engine optimisation and local Listings, while you focus on your business
Capturing data and studying who your real competition is key when planning a strategy. Our Competitor analysis provides all the data we need to get quick wins over the competition and come up with a long term strategy. Helping your business accomplish top rankings, whether that be for localised organic Norfolk and/or Town based phrases or top end generic terms.
Adding your business to Google, Bing, Apple and other major Map providers is often somewhere which is under optimised, we optimise all of your listings giving everyone as much info as possible to find your business or service.
Via analytics, User feedback and User tracking we can improve marketing costs and increase conversion rates performance.
We take time to tweak, improve and refine your websites UX, specifically designed to encourage your existing visitors to checkout or get in touch..
If you are not on the first page of a searchers results, what’s the point ? A a massive 75% of users click on first page search results. We help small businesses get first page organic results for local, national and international search terms.s.
Its hugely important if you are planning a new website that you pick a developer (we do websites too) that develops for mobile, performance, SEO and Conversions. Choosing a cheap option can potentially put you on the back foot right from the very start..
Going beyond On-page SEO, identifying more technical aspects of your website and hosting environment such as htaccess, redirect problems, robots.txt and server configuration. A technical SEO Audit will tell us exactly how your website is crawled and if its being crawled efficiently and effectively.
The process of establishing relevant, inbound links to your website that will help your website achieve higher ranking with the major search engines and drive targeted traffic to your site, we use high quality and authority building link building techniques. Safe, sustainable and long term SEO is what we excel at.
We perform a detailed analysis of all the weak and strong points of your website from both an on page and technical SEO. This includes such practices as Internal linking, Page speed performances, content optimisation, robots.txt and htaccess optimisation, security audits and more…
SEO consulting is apart of the package, Our goal is to make your business successful locally so we may make recommendations which you can choose to act upon or leave. As well as SEO we have years of experience in web design, conversion optimisation, pay per click, social media and monetisation strategies such as affiliate marketing and e-mail marketing. In these sessions we aim to help you make more from your business online.
Lets sell your business with rich materials to the right audience, we use content marketing to harness sales, traffic and backlinks from natural sources.
Search engines love new content just as much as us users, we use that on site and on external sources to raise brand authority, gain more exposure and give your business a long term online goal.
I have used Rivmedia for a variety of jobs, from Branding to SEO and WordPress Development. The quality of their work has always been carried out to a very high standard, with constant and clear communication throughout the project..
Adam is always quick to reply, has an amazing work ethic, and his expertise has been vital to ensuring our websites have the functionality they need. In particular, his knowledge of forum development, SEO….
Rivmedia is my number one firm for all my web needs (design, scripting, layout, php, marketing, SEO). I want quality and it is important to be able to have a open and professional communication, and I get all that and more from Rivmedia. Highly recommended!….
Rivmedia is my number one firm for all my web needs (design, scripting, layout, php, marketing, SEO). I want quality and it is important to be able to have a open and professional communication, and I get all that and more from Rivmedia. Highly recommended!….
37 Lewis Dr,
Wiggenhall St Germans,
King’s Lynn,
PE34 3FB.
Norfolk. United Kingdom ( UK )
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© Rivmedia Digital Services is web design and SEO company for Small Businesses. Rivmedia is a registered trademark, all custom web designs are the virtual assets of Rivmedia and/or our respective clients.
