I’m a freelance SEO consultant based in Norfolk. I work with businesses across Norwich, King’s Lynn, Cambridge and the rest of the county to get them ranking higher on Google, bringing in more of the right traffic and turning that into actual enquiries and sales.
You deal with me directly, not a sales team, not a junior, not someone offshore. I’ve been doing this for over 16 years and I still do the work myself. That means faster turnaround, better communication, and strategies built around your business rather than a one-size-fits-all template.
Let’s start with a free, no-strings chat about your goals.
I know how important it is to get SEO right. Get it wrong and you’re invisible. Get it right and your website becomes your best salesperson, working around the clock, bringing in leads while you focus on running your business.
I’ve spent over 16 years refining how I approach SEO. Everything I do is based on real data, not guesswork. I look at what’s actually going to move the needle for your business and I focus on that, whether it’s ranking for local searches in Norwich, competing for county-wide terms across Norfolk, or going after national keywords in your sector.
There’s no cookie-cutter package. Your strategy is shaped by your goals, your competition, and your budget. I combine keyword research, technical optimisation, CRO, content creation, link building and digital PR to drive traffic that actually converts.
I love working with Norfolk businesses. There’s something rewarding about helping a local company outrank the big agencies and national chains in their own backyard. By targeting the right keywords for your niche and location, I help you stand out where it matters most.
And when you’re ready to grow beyond Norfolk? I build the foundations for that too. With our SEO services, we can take your business to the next level, together.
Here’s how I turn search visibility into business growth:
1. Research & Strategy
I dig into your market, audit your site, and figure out exactly where the opportunities are. What keywords should you be targeting? What are your competitors doing that you’re not? Where are the quick wins?
2. On-Page & Technical SEO
Site speed, crawlability, content structure, schema markup, internal linking, the foundations that everything else is built on. These things compound over time.
3. Content & Authority
Targeted content that answers what your customers are actually searching for, backed by link building and digital PR that earns trust with Google.
4. Reporting You Can Actually Understand
No vanity metrics. I report on what matters, rankings, traffic, leads. With clear commentary on what’s working and what’s next.
5. No Lock-In Contracts
You stay because the results speak for themselves, not because you’re tied in. Monthly rolling agreements with full transparency.
When someone in Norfolk searches for what you offer, they’re ready to buy. The only question is whether they find you or the competition. Book a free consultation and I’ll show you exactly where you stand and what it’ll take to move up.
Your consultation includes:
A full website audit covering technical health, on-page SEO and content gaps
A competitor analysis showing where your rivals are winning — and where they’re vulnerable
A prioritised action plan you can use straight away, whether you work with me or not
Most businesses I speak to see enough value in the audit to get started straight away. No pressure though, it’s genuinely free and there’s no hard sell.
From Norwich city centre to the North Norfolk coast, I’ve helped businesses across the county build strong local search visibility. My Norfolk-first approach includes:
Google Business Profile optimisation to get you ranking in the map pack for “near me” searches.
Location pages for the areas you serve, Norwich, King’s Lynn, Cambridge, Thetford, Diss and beyond.
Locally relevant content tied to Norfolk’s culture, events, and seasonal trends.
Citation building and local link acquisition to strengthen your presence across directories and community sites.
Going beyond the basics. I audit your site's infrastructure, crawlability, indexation, site speed, server config, redirect chains, Core Web Vitals, and fix the hidden issues that stop search engines from ranking you properly.
Quality backlinks are still one of Google's strongest ranking signals. I build authority through targeted outreach, content marketing, press coverage, and earning links from relevant, trusted sources that actually move the needle.
A full analysis of your website's search performance, on-page elements, technical health, content gaps, backlink profile, and competitor positioning. You get a clear, prioritised roadmap of what to fix and why.
Understanding who your real competition is in search and where the gaps are. I map out the keyword landscape for your industry across Norfolk and beyond, finding the terms where you can realistically win.
Content that serves a purpose, answering the questions your customers are actually searching for, targeting keywords with commercial intent, and building topical authority. Every piece is designed to attract, engage and convert.
For Norfolk businesses, local visibility is everything. I optimise your Google Business Profile, build local citations, and make sure your business shows up prominently in map results across Norwich and the wider county.
Big agencies charge premium fees for junior teams working through templated checklists. I offer direct access to a seasoned expert, no middlemen, no upselling. You might find cheaper options, but here’s what makes the difference:
Faster Results: I audit your site and start making changes within 48 hours. Agencies are still scheduling your onboarding call.
Deep Technical Expertise: Beyond basics like meta tags, I tackle the complex stuff, site architecture, crawl budget, Core Web Vitals, structured data, the things most agencies gloss over.
Your Budget Stays on the Work: Every penny goes into hands-on SEO. Not agency overheads, not offshore subcontractors, not fancy pitch decks.
Why sustainable SEO beats quick fixes
Cutting corners might save money today, but it costs far more in lost rankings tomorrow. My strategies are built for long-term growth:
Local Dominance: Owning the searches that matter most to your business across Norfolk and Norwich.
Content That Converts: Blog posts, landing pages and guides built around what your customers are genuinely searching for.
Authority That Lasts: Earning backlinks from trusted local and industry sources that build lasting search equity.
“But what if I’m not ready to commit?”
No pressure, just actionable insights. Your next customer is searching right now. Will they find you, or your competitor?
Agencies often assign junior staff or outsource the work, which slows things down and dilutes the quality. When you work with me, you’re working with the person doing the SEO, 16+ years of experience, no middlemen. You’ll typically pay less than agency rates while getting more senior-level input, faster execution, and someone who’s genuinely invested in your results rather than hitting upsell targets.
Most clients start to see meaningful improvements in rankings within 8-12 weeks. But there are usually quick wins early on, fixing technical issues, optimising existing content, improving your Google Business Profile, that can drive traffic increases much sooner. I prioritise the high-impact stuff first and share monthly progress reports so you always know what’s been done and what’s coming next.
I’ve worked with businesses across a wide range of sectors, trades, hospitality, professional services, automotive, manufacturing, ecommerce and more. SEO principles are the same regardless of industry, what changes is the strategy. I research your specific market, competitors and customer search behaviour to build an approach that works for you.
Everything starts with a thorough audit of your website and competitive landscape. From there I build a bespoke strategy covering technical SEO, on-page optimisation, content, link building and local SEO, all tailored to your goals and budget. You get monthly reporting, direct access to me for questions, and a clear roadmap of priorities. No lock-in contracts, I work on a monthly rolling basis because the results should earn your continued business.
It depends on the scope of work, competition in your market, and what you’re trying to achieve. I offer monthly retainers and one-off project work like audits or site migrations. As a freelance consultant with lower overheads than agencies, my rates are competitive while still delivering senior-level expertise. Get in touch for a no-obligation quote based on your specific situation.
Norfolk and Norwich are my home base and where a lot of my clients are, but I work with businesses across the UK and internationally. SEO works regardless of geography, I can optimise a website targeting customers in London or overseas just as effectively. That said, my understanding of the Norfolk market gives local businesses a genuine edge when it comes to dominating local search.
