SYNDICATION SOURCE TAG
Back in 2010, Google launched two new meta tags for news articles: the original source and the syndication source. These two tags have been created to allow news curators to publish another website article on their own website, without the possibility of a Google penalty for plagiarism or duplicate content.
KEYWORD AND KEYWORD RESEARCH
Keywords are words and phrases that you would like search engines to reference to your site so that when your keywords are typed into someone’s search, your site is visible.
RICH ANSWERS
Google is constantly changing, and its developers are developing more intuitive ways to display responses to users’ search queries. ‘The rich response’ is one of their latest inventions.
HCARD
In the world of SEO, hCard was best known as the microformat standard used for the creation of structured data; data was generated for the benefit of human search engines. This allows search engines to have a deeper understanding of the content on web pages.
NAP (NAME, ADDRESS, PHONE NUMBER)
NAP is short for your name, address, phone number. For search engines such as Google, such information establish a specific marker that separates you from someone else. By correctly listing your NAP information, you represent your presence in a specific area and your ability to rank for location-based searches.
CO-CITATION
Citation, link or reference in any digital content implies endorsement, authority and trust. SEO co-citation refers to the interaction that arises when websites address interrelated topics, ideas and refer to each other. The meaning of words that surround links is a key aspect of co-citation. Implementing co-citation can help explain how to rate keywords that you don’t even apply to, thanks to the words and quotes that you normally identify with.
VERTICAL SEARCH
Vertical engines are search engines that specialise in various search styles. Google’s image search, position or map search, news search, and site search will be called vertical, for example. These can basically be regarded as independent search engines, all under the Google umbrella.
SCHEMA MARKUP
In 2011, Google launched the Schema markup. It’s a kind of microdata created in collaboration with Google, Bing, Yahoo! and Yandex. The goal was to create a specific tag language that would allow webmasters to convey the meaning of web pages to computer programmes that read them, including search engines.
PANDA ALGORITHM
In early 2011, Google released Panda’s search results algorithm, which filtered out low-quality websites. This was the beginning of a series of large-scale quality management tests. Google Panda effectively stripped search results pages (SERPs) of poorly designed and spammed content, allowing higher-quality websites to climb to the top.
EVENT TRACKING & CONVERSION TRACKING
Event tracking refers to monitoring activities on a website after the loading of a web page. Event monitoring supplies data on how web users interact with the website, making it possible to refine SEO and PPC marketing strategies to the fullest possible effect.
WHAT IS LINK JUICE?
The site has an overall domain ranking. This is the total number of positive link metrics associated with the website as a whole. The Domain Rank is determined by the cumulative PageRank of all pages on the website.
301 REDIRECTS
A 301 redirect is an instruction that tells the browser: “The requested page is no longer accessible at the URL you have, you will find it at this new address.”
USER REVIEWS
User reviews are a very critical aspect of SEO and digital marketing. Google is more likely to reward sites that have favourable user feedback with higher rankings, and feedback may also serve as a powerful promotional tool.
LOCAL SEARCH
Local searching is always changing. For a company that wants to draw customers to a physical venue, ranking well in local search can be a key factor in any reliable marketing campaign and has quickly become SEO’s top priority.
CONVERSION RATE OPTIMISATION
Conversions happen on a website when the customer performs an action that takes them further down the purchasing cycle. For example, a conversion can be achieved by asking for a quote or by purchasing the product completely. The website of a business should always be designed in order to have a successful conversion rate.
LINK BUILDING
Link Building is the process of getting links from an external source that leads to your site. These links allow both search engines and users to visit your site and get it on the search results map.
REL CANONICAL TAG
The rel = canonical tag is a snippet of HTML code that distinguishes web pages that are at risk of being viewed as duplicate content. Through using this tag on pages with similar or identical content, webmasters are able to forward to search engines which are the original page-the ‘canonical link’-and which are subsequent copies.
SPAM
Spam is linked to a wide variety of unwanted links, pop-ups, data and emails that we face in our everyday internet interactions. Spam can be clearly unwanted, but it can also be very deceptive, damaging and disruptive to your site in a variety of ways.
URL PARAMETERS
URL parameters are used to specify how search engines can handle parts of your site based on your URLs to make your site is more effective. This refers to the directories in the URL string.
HUMMINGBIRD ALGORITHM
Hummingbird is a Google-implemented search algorithm. Introduced in August 2013, it was used to replace the previous Caffeine algorithm and has an effect on about 90% of Google searches.
BOUNCE RATE
According to Google Analytics, the bounce rate is the number of sessions in which the user left the site from the page from which they reached the site without interacting with it.
BRANDED SEARCH
Branded search results will be shown when the user searches for your brand name. If you’re a new start-up or a big national company, you’re going to want to rank number one for your branded search. It’s not always simple, however, to be the top list, even for your own brand.
CONTENT OPTIMISATION
The content is possibly the most critical SEO element. Strong SEO agencies maximise content by generating information that both consumers and Google would enjoy. This is known as content optimisation and will help make the website more accessible while searching.
NOFOLLOW TAGS
The nofollow tag enables publishers to warn Google and other search engines that they do not support such links to other sites.
WHAT ARE REL=PREV AND REL=NEXT?
Google launched these features in September 2011 to fix the issue of duplicate content. Rel = Prev and Rel = Next are added to the site’s HTML code to let search engines know that a series of consecutive pages should all be indexed together.
CRAWLERS
A crawler is software used by search engines that search the Internet to gather and index data.
META ROBOTS TAGS
Robots.txt and meta robot tags are used by search engine optimisation companies and webmasters to order instructions for crawlers to access and index a website.
NOSCRIPT TAGS
The NoScript tag is an essential tool for web developers, providing content on JavaScript, Java, Flash or AJAX-enriched sites to users whose browsers do not support dynamic content hosted in these ways. Notices like “Your browser can not read JavaScript” while attempting to load a website is an example of the NoScript tag in motion.
JAVASCRIPT, JAVA, AJAX & FLASH
Historically, search engines find it difficult to read any details or links that do not appear in HTML format inside the source code of the website. The continued development of Google Image Search, which is becoming an integral part of the search engine algorithms, has enhanced this somewhat.
WEBSITE NAVIGATION
One of the most important considerations for both SEO and User Experience ( UX) is site navigation. A well-designed, well-organised site with easy browsing will not only boost the UX of your site but will also help search engine bots crawl the site by helping them locate all the content of the site and make more effective use of their crawling budgets.
DOMAIN TRANSFERS
If your business is changing or rebranding, or your website has to be transferred to another server, your onsite content needs to be transferred to your new location. If your redirects are not correctly completed, your new website will be rife with 404 File Not Found errors, which may minimise user experience, resulting in an increased bounce rate and thus lower page ranking.
FIRST CLICK FREE
First Click Free is a Google-based tool that allows bots to crawl and index content carried behind forms, mainly on subscription or registration-only sites such as The Financial Times.
WHITE HAT VS BLACK HAT
In the SEO world, the words’ white hat’ and ‘black hat’ are very familiar. Essentially, white hat refers to good SEO practises suggested by search engines, while black hat refers to poor SEO practises that violate the search engine rules.
HEADING TAGS
Heading tags are important to user experience and page rankings. For a website visitor, a heading tag can change the look and feel of a heading or subheading, typically making it larger and bolder.
META TAGS
Meta tags are text fragments in the HTML portion of the web page. They are not accessible to site visitors and, if properly implemented, they can have a major impact on SEO.
ACCELERATED MOBILE PAGES (AMP)
Google’s Accelerated Mobile Pages, also known as AMP, is an open-source project created to increase the speed of upload and readability of content for mobile users. Think of it as a mobile page update.
ONLINE DIRECTORIES
Directories used to be SEO staples. Conceived as an Internet response to the Yellow Pages, the web directories housed large lists of links, mostly broken down into useful categories for the reader.
PENGUIN ALGORITHM
Announced in April 2012, Google Penguin is an algorithm update aimed at eliminating web spam, penalising sites that have breached Google’s Webmaster Guidelines by using black hat tactics to gain links and influence search engine rankings. It also awarded websites with high-quality link profiles.
KNOWLEDGE GRAPH
The Knowledge Graph is Google’s method for organising information about millions of well-known entities: individuals, locations, and organisations, to chart how information is interconnected. It is an information base used by Google to improve its search results by using human language technology ( e.g. object recognition and linking) and the semantic web (linked data graphs).
SITEMAPS
A sitemap is a resource that you create for your website to be discovered by Google and other search engines. Providing a metadata resource in the form of a sitemap is a crucial way to place the content to appear in the search.
LINK METRICS, PAGERANK & DOMAIN AUTHORITY
Link Metrics is the name that refers to the search results ranking criteria. They reflect the value of any given website on the Internet and provide some measure of domain authority, relevance and trust. It’s a method of evaluating sites not by how important their webmasters say they are, but by how authoritative, appropriate and trustworthy other web users say they are.
SOCIAL MEDIA OPTIMISATION
Social media optimisation is carried out in combination with search engine optimisation as there are clear correlations between the two services.
ANCHOR TEXT
Anchor text is the text of the outbound link that can be clicked and readable to both the user and search engines.
HTTPS (HYPERTEXT TRANSFER PROTOCOL SECURE)
Hypertext Transfer Protocol Secure (HTTPS) is an Internet communication protocol that protects the privacy of user data between their device and the site they use.
GOOGLE ANALYTICS
Google Analytics is a free web service that offers detailed statistics and analytical resources for SEO and marketing purposes. Analytics tracks traffic to the website and gathers data on how users communicate with the website.
302 REDIRECT
This is a popular URL redirect code. The server invites the web browser to take an alternate route to a website that is potentially only temporary.
307 REDIRECT
A 307 redirect is somewhat similar to a 302 redirect, but the difference is that the process and body are not updated when a redirect request is created.
404 ERRORS
This is an error message that you’re likely to find on your journeys across the World Wide Web! This specific sequence of numbers indicates that the browser was able to connect with the server, but was unable to locate what was requested.
410 ERROR
This error code means that the page is ‘not found’ like 404, but actually, it’s gone entirely.
ABOVE THE FOLD
A term with an origin in the physical world and rather a literal sense, ‘above the fold’ means the top half of a newspaper when it is folded for delivery;
GOOGLE ADS
This is the Google Ads Site used by both large and small companies to advertise online.
AEO
Answer Engine Optimisation offers search engine results for voice-operated commands and information.
AFFILIATE WEBSITE
A valuable tool for many online personalities and influencers.
AHREFS
Ahrefs.com is a website that offers an online toolkit providing indicators and features for all SEO related items.
ALEXA
Another SEO service provided by Amazon covers all the basics as well as some more in-depth technical information.
ALGORITHM UPDATE
Logically, this applies directly to the Google search algorithm and the fact that it has been modified.
ALTERNATIVE (ALT) TEXT
This text is used to explain the image and is not normally displayed to the regular user of the site.