In the internet age of the 21st century, absolutely everybody is fighting over exactly the same thing-good search engine optimisation or SEO. No matter how hard every business tries someone is going to be ranked first and someone is going to being ranked last.
You don’t want to be that last one.
This can be incredibly time consuming for the small to medium businesses such as e-commerce stores to achieve because the multi-nationals such as Amazon have a full-time IT and tech staff whose sole job it is to improve and maintain a top ranking. If you’re just the average business person or website you probably don’t have that experience or technical know-how required to achieve this.
How can you possibly compete with that?
Small businesses are left to their own devices to try to figure out and navigate a rather difficult process. Thankfully, there are platforms and software out there to help you do this.
Try to Google “SEO Software” and you will be presented with many many options.. I came up with over 1,500,000 results.
Out of all of these possible selections, only a handful are considered to be industry leaders and for many different reasons. How does the average business owner even begin to filter out all of the possibilities?
Thankfully, I already did that and am going to offer my review of one of the better options for SEO Software and why you should use it.
Before I get into all of that, however, let’s back up cover some of the basics of SEO and why it is important to your business and what achieving good SEO is going to mean to you. After all, all of the reviews in the world are not going to do you any good at all unless you fully understand why this software is there, in the first place.
What is Search Engine Optimisation anyway?
Fair enough question.
Search engine optimisation or SEO as we’ll call it from here on out is simply the process of ranking or placing a website or web page in the best possible position on Google, Bing or any other search engine’s results whenever someone enters that related keyphrases.
If you’re a landscaper in Yorkshire, for example, whenever someone enters the keywords “landscaping Yorkshire” into their search engine you’d ideally want your site ranking for what people are searching for.
The landscaper who has spent the time investing in sustainable SEO, whether that be via an SEO service or DIY SEO with the help of such tools as SEO Powersuite, they will appear more frequently and more likely will appear higher in search than a landscaper than hasn’t.
Good SEO practices will yield good results, aiming to appear as one of the top 10 or better is most businesses objectives, research shows that most people entering a keyword in a search don’t even bother to explore the options beyond the first page, and those percentages get worse the lower down you go.
The importance of good SEO
SEO in a nutshell- it drives potential customers to your website which leads to increased sales.
This is the whole objective of any business and in this competitive market I don’t need to tell you the importance of having the edge.
The bottom line is the better your SEO and over all marketing plan is, the greater success your own business will experience.
What determines SEO
SEO is determined by the algorithms the various search engines use in order to determine ranking, with algorithms having over 200+ ranking factors its a tough ask for even the experts to know everything, but the best experts will understand what matters, for novices however its best to stick the tried and tested “safe areas” with the help of a decent SEO software ( SEO Powersuite ) or Tool ( SEM Rush, Moz, ahref for example ). The problem is that while many are very good at running their business most people really haven’t a clue when it comes to search engine marketing.
SEO is determined by a number of factors, we’ve compiled a small selection of core focuses a business should take.
- Keyword usage
- Site structure
- Site speed ( perceived and physical )
- Time spent on site
- Number of inbound links
- Quality of inbound links
- Mobile Compatibility.
You’re probably looking at those thinking to yourself; “Huh?” Don’t feel bad because most business people don’t fully understand what any of this means or how to achieve it.
This is why SEO is big business and there are over 1,500,000 different results for SEO platforms and software companies to choice from, as well as some reputable SEO Companies ( like us ) that can do it all for you should the DIY route be too much to take on.
The Best SEO Software (our opinion)
I’ve been in business many years and I’ve been where you are right now. It took me years to learn the ins and out of SEO and to this day I never stop learning.
I wish I had come across SEO Powersuite much sooner than I did, even though I’ve been using it since around 2009 it would have saved me alot of work/time in the early days ( its also improved dramatically over the last 3 years ) because it is a powerful, full-function software with every feature I hold in high regard, its perfect for experienced marketers, business owners and people looking to improve SEO. In my view, SEO Powersuite takes all of the guesswork out of the fundamentals of SEO which frees you up to do what you do best-concentrate on your business.
The beauty is that it doesn’t only concentrate on keyword driven SEO, but also doesn’t try to also be a glorified bookkeeping program, a sales spread sheet or any of the other ridiculous features I found in other so-called SEO software.
This is a software that knows what its business and knows what it takes to improve your SEO. It’s as simple as that.
Cloud Apps versus SEO Powersuite
Let’s get the cloud app issue off the table right off the bat here so we can move on to the features I really like. Yes, cloud apps are hot right now there are advantages but I for one like to keep data locally in hand, without the need to go online to get basic reporting and tracking data.
Sure, I’ve used cloud apps like just about everyone else and we still use them as an addition to SEO powersuite but most small businesses and people getting on the SEO ladder won’t need to commit to the potentially huge monthly fee’s involved with cloud based platforms.
In many cases the monthly fee’s changed with cloud platforms are justified, they give some cracking features, but reality is unless your earning a living from SEO services you would probably be over spending long term for pretty much the same features SEO Powersuite offers. Many platforms are $75 a month upwards and more often than not one platform will not cover all the features you need on a regular basis.
This is all money out your pocket.
Sure, out of fairness, you’re using these apps every day it may very well be worth the expense, but that really isn’t the case for small and medium companies. Most often they’re going to be used occasionally or during an update of the site and that’s about it.
There is none of that with SEO Powersuite.
You’re not saddled with a monthly subscription and the only additional cost is the occasional maintenance updates that will be required. They’re inexpensive and a standard part of every software package because after all, you want this software to be up to date and running as efficiently as possible.
Easiest and most efficient SEO software available.
You’re a business person and not an IT whiz or interweb geek, Powersuite caters for every day business folk, keeping it simple in a format that’s easy to understand and navigate.
This is a software designed with the layperson in mind and covers every aspect of SEO improvement that a business person may not even consider.
Getting up and running is really easy for anyone.
- Create a new project
- Add your keywords
- Check keywords
The SEO software is just that uncomplicated.
Almost everyone knows the importance of proper keyword selection and this is perhaps the strongest aspects of the software.
Correct selection of keywords can make or break a business in the rankings.
One of the common problems with small businesses is their choice of keyphrases. Everyone thinks they know their business but often the keywords we think someone is going to use in their search are not really the ones the potential customer really searches for.
The Keyword research feature takes the guesswork, time and stress out generating the right keywords for your website. It doesn’t matter what the industry is or what the business you’re operating, the software is able to perform complete keyword research.
Keyword Research can be the difference between a good campaign or a great one.
- Validate keywords
- Analyse ranking
- Determine keyword strength
- Able to provide data from multiple search engines
- Offer suggestions
That’s an awful lot to offer by itself…but there is more. It doesn’t end there.
The software can pull out relevant and high ranking keywords from Google, SEMrush, Autocomplete, Yandex search, Yahoo and all related searches. Time management is critical, taking into consideration the time saved with using any of these tools you’ll soon understand why we use it.
It’s capable of screening keyword efficiency index or KEI score for every keyword you enter into the search. I know that this all sounds pretty complicated but it only translates to whether your selected keyword is strong or weak.
Monitor your rank progress with Rank Tracker
Search engines like Google have certain algorithms they utilize in order to determine how a website ranks for certain phrases, and how to display those to an effectively in a search.
Rank Tracker is a great tool that enables you to track your researched keywords, and the positions they reside in SERPs ( Search engine results pages ). You can check vast numbers of keywords at once across many different campaigns or quick manual individual selections.
Rank Tracker makes monitoring and tracking a breeze, some features include.
- Find keyword Recommendations
- Add keywords from the selection
- Check current rankings and/or compare previous results
- Export to PDF
- Evaluate keyword effectiveness
- Domain overviews, domain authority and progress
- Professional Ranking reports with the ability to brand each report
- Google Analytics and Search console integration
- Multilingual support
All you do is put the URL in of the site you want to track. You will be given suggestions based on the website and data you’ve acquired . Just a click of the mouse button and you can select the search engines among Google, Bing, and Yahoo to track the rankings of these keywords, you can even use custom search engines to track localised regional rankings for local search.
Core reasons to use Rank Tracker.
- See your ranking progress and show your efforts are paying off.
- Ability to see increases and decrease based on previously checked results.
- Exceptional Reporting and constant updates from the Link-Assistant team.
Tracking your SEO efforts is paramount to being able to adapt or respond to changes or problems as they may arise and not weeks or months later. This enables you to refine your keywords for more effective results and a higher ranking.
Because you’re informed if rankings decline you’re able respond more quickly, make the necessary adaptations immediately and avoid a costly delays. A good example is if your website health has changed, whether than be your hosting provider or web design making changes which resulted in a crawling problem, decline in rankings could raise alarm bells early after small or major changes.
Rank Tracker keeps you on top of the game at all times.
Because it also quantifies efforts you’re not left with sorting through information and compiling all of this into a cohesive format. Rank Tracker already does all of this which saves you valuable time by providing a complete overview of all of your activity.
Rank Tracker is a valuable tool that provides you with all the important information you need to remain competitive online.
- All relevant keywords.
- Progress graph.
- History record.
- Ranking data.
- Easy to read graph visuals
- Keyword difficulty.
On top of it, Rank Tracker can calculate keyword difficulty by analysing the link profile and determine individual page SEO factors of the top 10 search results that rank in Google.
You have the option of selecting which individual search engines that you choose to track or you can track all of them simultaneously. Easy!
In a world of big data these SEO tools make it a breeze to measure what is needed and present the data in a form which is easy for joe blogs to understand. You are able to measure progress each day, week, month and year after.
After all, Knowledge is power, Data is Power.
SEO Powersuite is not only clever, but its AI functions are second to none.
- Human Emulation – Acting like a human would when searching and researching
- User Agents – Use different user agents
- Proxy rotation- Perform a safe search through proxies
By measuring and graphing progress you’re able to make better decisions on how to move forward from that moment on.
Achieve On-page SEO greatness with Website Auditor
This is a great tool for analysing your on-page SEO, measuring your websites strengths and weaknesses, this information only helps you develop and maintain a better site for both search engines and user experience. This tool can provide a complete analysis, from internal linking, content and keyword density, titles, headings, indexing and much more.
Through this analysis of your site, it enables you to see any problems and correct them so that the site is more SEO friendly.
Again, this only saves you time and money.
A complete audit provides you with all of the information you need in order to maximise SEO.
- All inbound links.
- On-Page key factors analysis.
- Indexing status in various search engines.
- Social media popularity.
- Most popular pages.
- Broken links
- Duplicate titles.
- Meta description errors.
Take a deeper look at your competitors with SEO SpyGlass
To compete in today’s market you just can’t tend your own garden and hope for the best. You’ve got to know what your competitors are up to and respond accordingly. This tool can do all of that for you.
It’s an amazingly simple tool to use.
Simply enter a keyword or competitor’s site. Within minutes you have data on your competitor that you can really work with.
A deeper scan does run a little more time but supplies all of the pertinent information that provides you a clear picture of where you stand up against your competitor, their backlink profile, the quality of their links and more.
SEO Spyglass provides a complete data overview of your competition.
- Total backlinks pointing to URL.
- Quality of backlinks.
- Link penalty risks.
- Backlinks from homepage, blogs, forums, directories, etc.
- Possible traffic from particular backlinks.
Imagine what you can do with that scope of information alone, being able to target the same backlinks or better your competitor at every turn.
SEO SpyGlass provides vital metrics which gives you the insight needed to compete.
- Domain age
- Anchor text
- Anchor URL
- Country of link
- Domain IP
- Link’s PageRank
- Social media popularity
This information helps you completely plot an effective course of action in line that gives you an edge over the competition.
Add some automation to outreach and link building with LinkAssistant
I love Link Assistant, it has some incredible features and makes outreach a timeless exercise.
This tool will expedite your entire link building campaign. You can configure your email service directly in the tool and send as well as receive the mails. This makes an email marketing campaign much more simple and efficient.
LinkAssistant features its own inbuilt browser to streamline the process and make your work run smoother. It can send pre-made email templates to any email and track them by sitting in the tool’s own dashboard.
- Identifying link building opportunities.
- Complete details about the link building opportunities.
- Verified status checking if anyone linked back to you.
- Failed status.
- Anchor variation options.
- Google Analytics integration
- Keep track of link partners
These are all very powerful applications that open up a world of possibility for your marketing program. Link-Assistant will pull up all of the sites that you can build a link database from as well as build links more efficiently.
This is just another example of how Powersuite has every application and use in mind.
SEO Powersuite multi-level pricing
Here’s the really nice part about SEO Powersuite. It offers multi-level pricing and what does this mean for you?
Whether you’re a micro-business that isn’t going to need or use every feature it has to offer, there is a package to suit you, whether that be the full standard package or individual applications.
If you’re a larger business with more sophisticated needs, Powersuite offers a professional package which again, is not priced out of range or is not practical for your budget.
The nice part is that you can upgrade at any time which means you can allow Powersuite to grow as your business also grows. Overall, it’s a win-win situation, in my view.
SEO Powersuite does everything but mow the lawn.
I’ve used SEO Powersuite for years, on top of most other cloud based solutions but SEO powersuite is one that has remained consistent in my tool box. It offers so much more than the other SEO software and others than do offer similar I find to be clunky and not as ease to use.
Who could ask for more out of any software for such a small investment?
We’ve given SEO Powersuite a 4.6 rating out of 5. We believe it is the best non-cloud based platform available for small businesses.
**Please note, for transparency although our review is unbiased, the links to directing you to the product on this page are using our affiliate link.