Affordable SEO Company

SEO Services

Technical SEO Consulting - Local SEO - Mobile SEO Content Creation - Content Marketing

LOw risk - brand building - quality seo practices

Search Engine optimisation for Small Businesses

Our Flagship SEO Service, national and international coverage. Limited availability and high demand. Great SEO is something we excel at, offering high quality, high converting, rank increasing strategies for SEO. 

SEO ( Search engine optimisation ) is a term for a wide range of tasks that are performed with the sole purpose of giving your website more visibility in search engines such as Google, allowing visitors to find your product or service and delivery long term tangible results.

Simply put, Our Search Engine Optimisation (SEO) Services bring more customers to your website by rating your site higher in the major search engines like Google and Bing. The overwhelming majority of searchers don’t look beyond page 1 of Google when buying goods or services.

Sometimes, they don’t even scroll down to the lower-ranked first page results as demonstrated by the huge number of clicks that go to top results in positions 1 to 3.

 

SEO is not just about creating a search engine valuable website. It’s about creating a website for customers – that’s what the search engines want — ensuring your platform is where users are looking and confirming that what they need is on the site – is how we deliver results.

Why should you invest in SEO for your business ?

If you want to be successful online then SEO is essential,  you better believe it. Learn how easy it is or how hard it is. Either way, it’s like gravity, it’s optional to believe in gravity, but we’re all subject to its strength. 

There is no better time to invest in SEO, more importantly investing in your business. We help those businesses who want to actively dominate in their niche. Lets face it, you’ve found us while looking for an SEO service, so it’s highly likely your competition may also be doing the same.  We only take on 1 customer in each niche, or specific localised area. Be quick, get in touch and let us increase your websites visibility and increase your leads to your product or service.

Small business SEO
content optimisation

SEO is Capable of Providing High-Value Leads

Recent studies have shown that prospective customers who find your website through organic search would, on average, result in sales of 14.6 per cent on average. Compare this to a near 1.7% average for opportunities you’ll find by outbound marketing, such as tele-sales or email blasts.

Search Engines Deliver Up To 64 Percent of All Web Traffic

One analysis evaluating more than 310 million website visits found that search engines , such as Google, accounted for 64 percent of all traffic.

Social networking referrals, such as Twitter, Facebook , and Instagram, have now been added to that number. Organic quest, however, provides the lion’s share of visitors to most websites.

content optimisation

SEO is almost 900 Percent More Powerful Than Outbound Marketing

And that makes sense. If a potential customer finds you as they’re looking for a solution to their dilemma, they’re much more open to your offer and more likely to buy. This is the very definition of “hot” or “warm” lead. Contrast a warm lead searching for what you do with outbound marketing, a marketing that is disruptive and pushes people who are not interested to talk to you, i.e. cold leads. SEO takes the knockout.

The Halo Effect

When your website ranks high in a trustworthy search engine like Google or Bing, it’s like being on TV or in a newspaper. Your company profits immensely from the tacit endorsement that comes with unpaid exposure. In terms of public relations, this is called “earned media” and can be much more effective than “paying publicity” advertisements, such as commercials or even Google ads

content optimisation

SEO Traffic Beats Paid Ads

Our analysis shows that paid ads, such as Google AdWords, account for just around 10-15% of all website traffic. Unpaid, organic search results account for 60-75 percent of website traffic. That means paid search is just the tip of the iceberg.

What this means for your business: you leave money on the table – up to 75% of potential website users and customers – if you neglect SEO and organic search. And you know that somebody’s going to get that business. If it’s not you, it’s going to be one of your rivals.

And get your SEO wrong, and it might cost you much more in terms of time and money lost. This means that it’s not just SEO you need, it’s SEO built on the latest and most productive techniques.

Your Prospects Will Grow

According to Google, more than 50 percent of search requests are now being made on smartphones and other mobile devices. But that number is possibly closer to 60%—and increasing.

That’s good news for your company. The rapid rise in mobile use has brought with it new SEO strategies, such as local search optimisation and mobile website design. This gives you more options to browse than ever before, but only if you take full advantage of SEO’s organic and local maps.

content optimisation

SEO Inserts Your Company In The Purchasing Cycle

Almost all customers are looking online for a product or service before making a purchase. You know, this is real because you’re doing it yourself.

SEO will multiply your revenue by helping customers find your business during these phases of the purchasing process:

-Information: this is usually indicated by broad search words, such as “car stereos” or “best corporate gifts”

-Evaluation: the search words are narrower here, such as “Yamaha car stereo costs” or “ballpoint pens under £20”

-Transaction: The search words here are intended for transactions, such as “Buy Yamaha X-300” or “Parker Pens Fargo.”

Data we’ve seen shows that 81% of shoppers will research and compare items online before making a purchase. And it’s as high as 94 percent for B2B buyers.

Bottom line: With thousands of potential customers looking for goods and services online, you need to be part of this chain before they locate your competitor. And proper SEO will get you into the game faster than they’ve spent time learning from other businesses.

Be discovered by people who are already in search and need of your products and services.

If you are not on the first page of a searchers results, what’s the point ? A a massive 75% of users click on first page search results. We help small businesses get first page organic results for local, national and international search terms.

We highlight our research and targetting of the “right” phrases that have the potential to make our customers the best ROI for their budgets.

SEO clients analytics

On-Page Optimisation

There are many factors to the perfect SEO campaign, refining a websites on page factors, making sure its friendly enough both technically and content optimised is vital to making sure external factors can be harnessed in the best way.

On-page optimisation is the first phase after strategy planning, we can work with your current development team or provide resources to cover everything ourselves.

SEO for Norfolk businesses
content marketing value

Content Marketing

Lets sell your business with rich materials to the right audience, we use content marketing to harness sales, traffic and backlinks from natural sources.

Search engines love new content just as much as us users, we use that onsite and on external sources to raise brand authority, gain more exposure and give your business a long term online goal.

Geographical or Local SEO is huge and it’s only going to get bigger, being the most cost-effective type of SEO and Google’s Map Pack being such an amazing tool – the top spot on Search Results Pages makes investing time and money into achieving your place in google maps 3-pack a no brainer, especially for small businesses. 

SEO Experts near kings lynn
Search Engine Optimisation ( SEO ) -

We are proud to help businesses repair the damage caused by poor quality SEO services, competitor sabotage or general unfortunate reputation nightmares such as poor reviews and online trolling. 

In today’s day and age, it is easier than ever to get yourself a bad name online or to lose your search ranking position because of something someone else did, often with the worst of intentions. If you’ve become a victim and need help to restore or maintain your online reputation then get in touch, we’ll go over everything we can help with

Link building

Link building is an essential part of off-site SEO,  we take great care in performing a rounded, link building strategry with a healthy mixture of PR, content creation, content outreach and brand building citations.

Link building helps produce signals back to search engines highlighting your website as a  good source of information and therefore worthy of the searchers intent.

Link building
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Conversion Rate Optimisation

Via analytics, User feedback and User tracking we can improve marketing costs and increase conversion rates performance.

We take time to tweak, improve and refine your websites UX, specifically designed to encourage your existing visitors to checkout or get in touch.

Keyword and Competitor Analysis

Capturing data and studying who your real competition is key when planning a strategy. Our Competitor analysis provides all the data we need to get quick wins over the competition and come up with a long term strategy. Helping your business accomplish top rankings, whether that be for localised organic Norfolk and/or Town based phrases or top end generic terms.

Technical SEO

Technical SEO is the process of optimising your site especially for the crawling and indexing phase. By allowing us to carry out technical SEO, you can significantly increase a search engine’s access, crawl, interpret and index of your website without any issues at all.

Social Media Marketing

Your web page should make social networking simpler. And when visitors post their content on Facebook, LinkedIn, Twitter, Pinterest, Google+ and other social networks, they tell search engines that they’re talking about your website. You will gain higher search rankings in exchange.

Our Professional Approach

Low Risk - Brand building - Quality SEO practices

Our Search engine Optimisation is a rounded combination of diverse techniques over a period of time, we can give you estimated scales based on previous experience, past performances and current niche data/trends. Understanding you’re business is key to developing an effective SEO strategy, we invest a large amount of time taking on board what your business is about and how it needs to be approached. There is no “one size fits all” when it comes to an SEO strategy. We also work ethically in accordance to the Google webmaster guidelines

On-page Optimisation

Expert SEO Integrated Services

It's not a bad thing to have all bases covered, we have the technical ability in both web development and Technical SEO, we spend time building the perfect platform to support your business objectives. We utilise the best tools available to efficiently audit your website, make technical SEO adjustments & recommendations where needed so you can be completely hands off. It's a tough job but we've got you covered.

SEO Experts

SEO Friendly Pages

On-site Optimisation, making sure your site structure, architecture and content is providing the best base for any successful SEO campaign, with every SEO project there are quick wins with content re-writes, internal linking, page speed recommendations, mobile friendliness and more. We give each page a clear direction, a clear target and give your website a new lease of life with some carefully curated material to get the most out of your campaign.

content optimisation

Full Service SEO

Content, or quality content is vital to any well rounded marketing plan, but what's the point in amazing content or services if it never to be seen by the masses, the most important factor of SEO to this day is getting your content and brand and turning it into an authority in it's own right. To do that a diverse selection of techniques are required, building quality backlinks, pro-active outreach, press, influencer attention and content marketing to the right audience. We get that and that's what we do.

FAQs

SEO is an acronym in reference to the phrase “search engine optimisation.” It is the process of enhancing and improving your website to make it more visible in the search results of the keywords related to your site. This is done not just through the addition of well-placed, natural keywords but quality content on the page as well.

Google Ads is a better option if you want your page to be at the very top of the search results and need that instant traffic and potential sales, but it does come at a cost and doesnt give you the same level of longevity,  conversion and targetted search intent like SEO does.  Budget for both long and short terms can be a big influence on your strategy for those time periods.

It is a good idea for your business to invest in SEO. This will help you increase traffic to your site without the need to pay for each click like you would with pay per click (PPC) ads. Organic search and SEO results are responsible for around 53 percent of a website’s traffic, making it quite important if you don’t want to lose potential traffic to the site.

Google takes into account more than 200 factors that it uses to rank your website, letting the algorithms of the search engine find relevant and quality pages to present at the top. To make it to the first page, you’ll need to make sure your content is the content with the most relevancy to the search query.

You’ll need to figure out what people are specifically searching for in relation to your niche. This can be done on Google’s Keyword Planner or on a third-party site that specialises in it such as ahref’s keyword planner.

You can enter the keyword you believe people are searching and then see a detailed list of the frequency of those keywords. You will also see related keywords and their search volumes to help you narrow them down. While keyword research is vital, its equally as important to make sure you are creating the correct content, which gains quick wins and allows you to compete at your current level,  using things like content explorer can be helpful to do so.

SEO is essential for all website owners. If a business wants to get noticed online, get customers through their website from people locally or far and wide, then one of the most significant ways to achieve this is to invest in SEO services.

Ranking on the first page of major search engines like google and high up in the list can instil trust in the customer that they are making the right decision choosing your company. SEO companies also work on the appearance of your site, making it easier to convert site traffic from plain old visitors to paying customers.

It ultimately “depends” on the content of your website, the over all performance of your website in terms of speed and user friendiness and a host of other factors which give Google the correct signals that you are a tangible and trustworthy buiness that offers value to their customers/visitors.  Rarely can you expect to end up on the front page as soon as you publish your site. You can normally expect to wait between six months and a year before seeing tangible results that start to make a return on your investment.  The time frame is dependent on the level of competition, your strategy and the behaviors of others who are also competing for this search term.

Knowing the factors for SEO ranking and working them into your websites is key to getting yourself on the first page for your searches. Some of the most common ranking factors include:

  • Useability metrics,  showing your website is giving the value the visitor needs.
  • The total number of referring domains
  • The length of your content ( longer isn’t always better, searcher intent matters more )
  • Backlinks
  • Website performance
  • Technical onsite SEO
  • Content

Ideally, a business should be balancing various channels for marketing in order to prevent themselves from relying on just one traffic source. Even so, those on a smaller budget may not be able to swing this, and so many end up focusing almost solely on SEO or PPC. If you have a sensible budget, it’s recommended that you do small campaigns with PPC to run along side your SEO plan, it can provide valuable insight and early sales while your SEO matures.

Many people believe that social media posts can affect the ranking of your site on a search engine. The truth is that social media doesn’t directly affect your SEO ranking, though sharing links across your social media can indeed help with exposure to your brand.   That’s not to say its not worth doing,   social media in an indirect way does have an effect.   Visitors from different traffic sources, brand mentions across the web and attracting different types of people you may not reach from search,  this all provides signals to search engines that your brand is doing something to be found.  It all counts and should be apart of building a rounded marketing plan.

 

Technical SEO puts emphasis on the way Google indexes and reads your website. It pays attention to things like structured data, site speed, XML sitemaps, crawlablity, server side scripting such as htaccess and more. On-page SEO pays more attention to meta tags, images, page content and other similar factors.

 

Some people have it in their minds that the longer the content on a website, the more valuable it is. That isn’t the case. If you have long walls of text that don’t say anything meaningful, then the quality is impacted and so, too, will the SEO ranking be. Instead, it’s best to put focus on creating content that is direct and answers the questions being asked in the most straightforward way you can manage.

On top of minding the length, you’ll want to get a feel for the keywords that are commonly searched in regards to your business’ niche. This can help you determine the intent of their search, the necessary format and direct terms you need on the site.  

Companies could save money by moving away from PPC campaigns and focussing their time and money on organic SEO results by using a professional SEO agency like Rivmedia.

Rivmedia can increase your sites authority, visibility and brand awareness, in turn increasing conversion rates, offsetting the cost/investment in SEO services.

Once your website is ranked in a position, we can then maintain that position. Our SEO plans start at £500 per month although this is a starting price and each site / business will require a custom quote.

Google and other search engines want to offer the best user experience (UX) to someone visiting your website. They want people to find valuable information on a web page that is well built and easy to navigate. If your web pages follow these requirements, you will win.

On-page SEO is just like making fine cheese: it’s an art and a science, one that takes close attention to get the specifics right. We expect our clients to abide by our guidelines. If they can’t do the really easy thing, we’re done. Why? Because we know what we’re going to do. We put the person we want at the top of the searches we want every day. 

SEO is an acronym for the words Search Engine Optimisation

Local SEO is search engine optimisation that makes local businesses more noticeable in google search results when a person nearby searches for a product or service that they sell. It can also involve building links with other local companies and organisations, targeting certain areas, creating locally relevant content and answering the questions and providing the solutions to the questions people in your locality are asking online and placing your company in front of them with those answers.

A search engine friendly site can ensure that on each page of the site there is unique content. Content that has been optimised for search engines does more than hold its own in the SERPs. It is information that is directly applicable to what searchers are searching for and configured for the search engines so that it works well.

Paid ads also known as PPC appear at the top of the page, above the organic listings which have gained their place with the use of organic SEO. Organic placements are gained naturally through the use of SEO techniques and content marketing.Organic search results are free in that they rank top but are not there because they constantly need paying for like PPC does. When combined, they perform very well however, if you don’t have a huge marketing budget but would prefer to rank on top of the serps long term then SEO is the better investment. 

Why Hire Rivmedia as your SEO Company?

If you are not on the first page of the search results for your own keywords, then what’s the point?

A massive 75% of users click on those first page results, so you need to come up with a way of getting yourself there among those who are on that first page for your keywords. 

Our SEO strategies for organic SEO and PPC are:

    • High Quality
    • High Converting
    • Rank Increasing
    • First page worthy
    • Great for small, medium and larger sized companies and organisations.

We help small businesses around the UK get first page organic search results for local, national and international search terms. 

We highlight our research and targeting of the “right” phrases that have the potential to make our customers the best ROI for their budgets.

Get in touch