There are numerous ways to monetize your website or blog. However, it is often necessary to experiment with different ideas before finding the one that works best for your particular site. Besides, it can sometimes take a little while before you start seeing some tangible results from your efforts, so you need to stay patient and understand that results don’t just happen overnight.
So, how do you go about generating revenue from your website or blog? Here are six of the best methods to consider.
#1: Google AdSense
Ask somebody to come up with a way to monetize a web asset, and the chances are they’ll instantly think of Google AdSense.
Google AdSense is a popular program which allows you to generate income from your website by placing sponsored advertisements on your pages. Each time somebody clicks on an advert, you get paid a small amount of money.
Although Google AdSense very much dominates this space, it’s also worth considering alternative schemes like Media.net and Chitika.
#2: Sell advertising space
Another option is to sell advertising space directly to other businesses. The advantage of this over something like Google AdSense is that you can charge as much as you want for space.
If your website receives a lot of traffic and is popular within your field, it could be extremely attractive to advertisers, thus allowing you to charge premium prices.
#3: Affiliate Marketing
One of the most popular ways to monetize your website or blog is through affiliate marketing. This can be an excellent way to generate a passive income for doing little more than recommending relevant products and services to your visitors.
The great thing about affiliate marketing is that there are numerous ways to promote your affiliate links through your website. For example, you could:
- Place banner advertisements on your pages (which is essentially a variation on method 2).
- Include text affiliate links in your blog posts.
- Write up a ‘Resources’ page, which provides a list of products and services your visitors might find interesting. Some of these can be affiliate links.
- Write up a review of a product or service and then include your affiliate link at the end of the study.
#4: Email marketing
There is a well-known expression amongst marketers that says “the money is in the list.” The truth is that there are few better ways to generate an income online than to build an email list and then market relevant products to your subscribers.
One of the best ways to capture email addresses is through your website. For best results, it is a good idea to offer people something for free to entice people to subscribe and give you their details. You could do this through offering a free download (for example an eBook or other digital product) – or it could just be the promise of sending them a regular newsletter that provides great free content.
Top tip: Although you are ultimately building an email list to make money through marketing products or services, if you want to succeed with it then it is also critical to provide your subscribers with valuable content.
#5: Sell a product
If you don’t already sell a product via your website, then one of the best ways to monetize your website or blog is to create and start selling something. You have already worked hard to build a loyal readership, so any product you produce has a ready-made audience to sell it to.
An obvious example here would be a blogger who writes a book and then sells the book to their blog readers. This isn’t the only option of course. It just has to be something that your website audience will want to buy.
#6: Sell a membership
Perhaps the ultimate way to monetize your website or blog is by the sale of membership to your visitors. The great thing about this is that it allows you to create a recurring income.
Could you offer your guests a premium version of the content you already provide? What about providing regular monthly downloads, or access to an exclusive members area or discussion group? Once people sign up to your membership area, you get paid each month for as long as that person remains a member.
The best monetization method for your website or blog very much depends on the type of site you have, what you are trying to achieve with it, and the market you are operating in. Also, it is worth remembering that generating an income from your website requires a certain amount of time and effort. You will need to experiment and find out what works best for your particular site.