Most internet marketers are aware of the fact that nothing helps you rise up the search engine rankings quite like building back links. Back links are links from other websites back to your own, and are generally regarded as one of the most significant factors in achieving a high search engine ranking for a given keyword. The problem with getting back links is that it’s a time consuming and tedious process with many sites to visit, profiles to fill out and a lot of commenting and posting to do as well. However, there is another way to gain back links that is quick, simple and very effective – use social bookmarking.
Social Bookmarking sites are all the rage just now, and no wonder. A beautifully simple idea, social bookmarking is meant to allow you to keep note of your favourite websites in one handy location, kind of like an on-line version of your browsers bookmarks tab. The big social bookmarking sites also allow their members to vote on bookmarks that they like (or kick down ones they don’t) and bookmarks that are ranked highly can appear on the sites front page where they get a lot of attention.
Social Bookmarking sites are extremely popular and have millions of visitors a day. Just being on the front page alone can make your traffic stats rocket, and then, of course, you have the power of these links all pointing back to your site. You see, the major social bookmarking sites, as well as being busy, all have very high page rank and that means that any back links that you post there are highly regarded by the search engines.
Because the sites are so simple and quick to use, social bookmarking is now seen as one of the easiest and quickest ways to get quality back links to your website. Of course, all of this power comes with some catches.
First of all, the big social bookmarking sites are constantly waging war on link spammers. If you are dropping hundreds of links to your money site and not contributing anything else to the community, then expect to get your account banned and your links removed. Similarly, these sites all encourage their members to weed out spammers so even if the owners don’t catch you, your fellow users may well.
The other thing to watch out for is the growing number of rogue or ineffective social bookmarking sites. Although there are thousands of social bookmarking sites available today, there are really only about 20-30 that are worth bothering with. Save your time and effort and concentrate on the main ones for the best effect.
Social bookmarking really can be link building on steroids but just don’t overdo it. Keep your content relevant, mix in some other sites with your own links and above all give people content that is interesting and there is no reason why social bookmarking can propel you to the top of the search engine rankings.