Once you know the importance of web design, it’s time to start looking into the critical components that make it the best that it can be. Here are some of the most important elements of web design and a list of useful links to help you get the most out of your design.
Good Site Navigation is Key
When users visit your site, they want fast and easy access to the information. If you want to stay on your website, you have to introduce navigation that is easy to use for your audience. I don’t want your audience to struggle to find details. We want to navigate your navigation bar, and the information we need is easily guided to. If your navigation is bad, your audience will be discouraged from getting interested on your website.
The attention span of new site visors is scarce, we are talking just a few seconds! If you want to keep potential customers on your page, you need to help them to quickly access details. Well-built navigation would help them get the necessary details. Your navigation should be easy and clear-cut. Include large headings covering numerous subtopics, so that the audience can easily find the information they need. For you, this is the best way to help your viewers find information quickly.
Responsive Web Design
The rise of mobile devices means that more responsive website design is more important than ever. Your potential customers will be able to access your site from a wide range of devices including smartphones, tablets and PCs. If you want these visitors to stay on your platform, you have to make sure that every person has a good experience. To ensure your customers have a successful on-site experience, you should focus on your sites response time, irrespective of what platform or programme they are using to access your site.
Your site must adjust to the user and ensure your website is optimised and fit the user. This is useful if you want to keep leads engaged and interested in your platform. Responsive design ensures your leads stay engaged for longer on your website. Whether you want the website design to be through, you need to incorporate responsiveness into your design.
Create Consistency Throughout Your Design
One reason why web design is essential, as we discussed earlier, is that it provides continuity across your entire website. Consistency helps create brand loyalty for your audience and keeps them engaged for longer on your website. A style guide can help you maintain a clear picture of the brand on your website.
The basis for your site consistency is how you want your website to look on every device and throughout your site. For each page on your website, you determine the colour, style, typography and more. This means it should be compatible with other pages whenever someone adds an item to your web site.
By doing this, you’ll be helping your team create consistency across your website, too. Whenever they add an item to your website, they will use your style guide when doing so. It makes working on the website simpler for various people and adds elements to it without much design input. You create a more cohesive site when you have a consistent design across your web site. Your audience will stay longer on your site and create awareness for the brand. This will help you earn more downstream conversions.
Use Powerful Visuals On Your Website
Organisations are keen to incorporate visual elements into their web designs, as they help to increase customer interaction. on the site. In reality, clients are ten times more likely to connect with a visual than with a section of text. Although visual elements are great for interaction and text breaking up, some businesses are going crazy with the photos. Photographs and videos clutter their pages. The webpages feel overwhelmingly cluttered for users.
You will think it’s awesome to add an abundance of images and videos to improve interaction, but when there are so many, it can become overwhelming. Too many images confuse reading on the website and can mean the site takes longer to load than it should.
If you want your site to be popular, you need to strike a balance between photos and text on your website. You should not add visual features as much as possible for the sake of trying to improve interaction, carefully using the visual elements. When you have a block of text explaining your services, include a video below the text that will further clarify your services. This also offers an interesting point for the audience to connect with and keep them interested.
You should make more tactful decisions about your website if you know why web design is important. It ‘s important that you don’t flood your site with too many visual elements as you create your dream website.
Write & Add Good Content
People visit your website to get information. It’s vital you include that information on your site. Writing and adding good content is a great way to do this, and it will also help your SEO.
Strong copywriting keeps the readers focused longer on the website. They will read all the information you provide and learn about your business. For consistency, your writing style will match your website style. The material on your website matters just as much as the overall design, and you need to give useful information to your audience that they need.
Include Call To Actions On Your Site
When you’ve got leads flooding into your website, you’ll want to direct them to towards the checkout – this is known as converting a visitor. Your call-to-action buttons are a key element to that. The importance of web design is apparent when you are attempting to get your viewers to respond by making a purchase.
Well-designed CTA buttons get your audience to interact with your site and proceed to the next step, which usually includes checking out. CTA buttons should match and fit the design of your website, but they should also stand out on the page, so it prompts the user to click. Your site visitors’ eyes should go immediately to the button.
Make Sure You Have A Fast Load Speed Time
YOu can have the most amazing website, but if it doesn’t load in good time, you will end up losing your leads. This means that your SEO will be useless. Page speed is an important website design feature. It ensures quick loading of your page so that your audience can access your site in a timely fashion.
No one likes waiting for slow web pages to load; your customers aren’t going to feel any differently. AT some point during a long loading time period, your potential customer will lose interest and leave your site. These lost visitors represent your bounce rate which you should aim to keep as low as possible.
The last thing you want is your potential customer leaving your site and spending money with your competitor, especially if you have put a lot of money, time and effort into your SEO to ensure your site ranks. You can check the speed of your website by going to Google Page Speed Insights. This online tool will allow you to get an idea of how your site is performing speed wide and where you need to make improvements, it is also a free tool.