We’ve long been a fan of sending physical cards, merchandise like branded pens, business cards, coffee mats and various other customisable products to not only thank long term clients but also to let them know we appreciate the repeat custom over the years. But for a more cost effective and sometimes more efficient to get a promotional offer across to your current client base, e-cards could be a great way of conveying your Christmas greetings. If you’ve been too busy to organise printed cards this year, e-cards will allow you to stay in your clients’ good books this festive season. If you want to make the most of your festive mail out, you need to get your e-card design just right. To help you hit the digital nail on the head, here are our dos and don’t;s of Christmas e-card design.
Don’t be generic
If you use a pre-made card from an online provider, the chances are the design is going to be pretty generic and boring. As soon as a client clicks on the link or sees the image, they’ll be able to tell you’ve skimped on design and gone for a cheaper, less professional option. Not only will this make it look like your business cuts corners, but it will also make your e-card look a bit spammy and could damage your business’ reputation.
Do keep it simple
If you cram too much festive imagery into your e-card, the design will be overwhelming and unattractive. In general, simple, sophisticated designs work best, especially when it comes to grabbing the viewer’s attention.
Don’t be over familiar
A lot of people see e-cards as a more informal means of communication. As a result, it can be tempting to use over familiar text in your design. However, it’s important to remember this is still a business mail out and even though you’re sending a greetings card, you should still stick to appropriate language.
Do make it relevant to your business
The design you choose for your Christmas e-card should reflect some aspect of your business or industry. If it’s too generic, it will look like you haven’t put any thought into it. When putting your design together, think about images, photos or ideas that are relevant to your business and incorporate them into the e-card.
Don’t make the file too big
The bigger the file is, the slower it will be to load. If your card is too big, clients could well become bored while waiting for it to open and may click away from the email.
Do make it worth their while
An e-card is a great opportunity to combine festive greetings with festive marketing. To make viewing the e-card worth your customers’ while, why not include a link to a special offer or discount within the design? Not only will this show your clients you care, but it will also drive traffic to your site and help to generate festive business.
Though many people see printed cards as the ultimate Christmas communication, e-cards do have a place and a well designed, well thought through e-card can be great for business. To find out more about Christmas card design, or to discuss a project of your own, take a look around our site.