Top Tips to enhance your Social Media Marketing


Many businesses have found social media to be a rewarding form of marketing that provides an additional sales method to conventional marketing practices. Social media enables your business to communicate with an audience that spans the entire world. It can help to expand your customer base,  increasing your sales and bring more exposure to your brand and products.

Using social media can be excellent for your brand

Platforms such as Facebook, Twitter,  Linkedin, Instagram and Pinterest allows you to connect with your target audience, some of which you may not be able to reach via other means of marketing. If you use these platforms correctly,  you can interact with your audience in a friendly manner just like you would if they walked into your store, with the growth of all ages being social online it’s becoming a natural and easy process to communicate with highly targetted users without pressuring them to purchase anything.  If people connect with you on a personal level and are made aware of your brand, they’re more likely to be interested in your business and what you have to offer.

Social media master class

Highlight your service or product

When using social media to market your service or product, make sure that your title is attractive and draws attention. A boring title could result in people overlooking your advert making your marketing efforts costly and ineffective.

If you are using social media as part of your marketing strategy, be sure to answer and interact with people when they make a comment or ask you a question, people are more likely to feel comfortable with your brand if they can see active and supportive customer relations.

To make sure your marketing campaign is reaching your customers, find out where they congregate, it may be that your particular demographic of client prefers one platform to another.  Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might need to broaden your reach to networks such as LinkedIn or YouTube.  Use your existing customer base with newsletters and polls to find out more information on their practices and hangouts……..not forgetting to remarket your ads.

Experiment with new and different social media marketing techniques and opportunities. There are thousands of different ideas to increasing your social media presence and boosting your marketing online. If you get stuck in one simple strategy, you may need to mix it up a little or refine your techniques.

Get Your Followers Attention

Draw your audience’s attention.  Try coming up with a list of top 10 tips or writing articles which trigger curiosity.   The more “shareworthy” your content is, the broader audience and more trustworthy your brand appears.

When people share or comment on your article/advert, it often shows up on that person’s news feed allowing their friends and potentially other interested parties also to view what they’ve written. These interactions can help tremendously towards increasing your visibility.

Make Use Of Twitter Related Tools, Like Twellow

These tools contribute to pinpoint all of the people who can have a positive impact on your site. By creating a Twitter account, you can have a list of followers that you can use as a foundation for your client list.

Stay active,  Status/tweets,  following, liking and sharing/retweeting other people’s posts can often lead to more exposure.  By doing so your account will show up on related searches and related accounts which other people will stumble upon.

Top tips for social media

Make Sure You Make Your Profiles Public

This may seem like a no-brainer,  LinkedIn and Facebook both have privacy settings you can customise: remember that you are creating these profiles to advertise your products and that you want as many people as possible to see your pages so ensure your privacy settings are allowing everyone, including search engines to see your pages.

Consider the benefits of giveaway promotions through social media. Giving away products and services is an excellent way to get followers to your profile. Choose a free item that will appeal to your target market, then spread the word, making them also spread the word as a part of the process.

Best times to post tweets and statuses

There are certain times of the day where your tweets and statuses are seen more, interacted with more and shared more,  think logically when your target market will most likely be online and when they are most susceptible to engage,  keep testing and retweet your older posts at premium times to gain added exposure and insights.   You can use message automation tools so that your tweets go up at the best hours for your subscribers.

Using social media marketing may be tough at first, like most things in life if it was easy we’d all be doing it.  It takes time and commitment, you’re attempting to build an entire network of engaging users for your business. If it takes weeks, months or years to reach your goal substantial it will be a worthy investment

Get More People Subscribing To Your Blog

Add buttons that will allow people to interact with your site, making it easier for them to share your new posts and content. People like to share things they appreciate.  The most popular buttons used are generally those for Facebook, Twitter, RSS, email, Instagram, Pinterest and LinkedIn but there could be better ones based on your niche.

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