How to Use Your Website to Build a Social Media Following

I’m sure you’ve noticed that we live in a world that’s increasingly dominated by social media. It is a massively important part of a modern business (and life), and if you are a smart organisation or website owner, then you are probably already active on all the main social media channels like Facebook, Twitter, Instagram and Google+.

One of the best ways to build a social media following is through your website. In this article, we are going to explore some of the ways you can encourage people to follow you actively, share your content and engage with your social media accounts.

Make it easy for visitors to follow you on social media

If you want to use your website to build a social media following then, you have got to make it super easy for people to find you! The best way to do this is to add some prominent “Follow” buttons which allow people to find your various social media profiles easily.

If you are using WordPress, you can do this by using a social sharing plugin like Social Media Feather. Alternatively, you could manually add social media buttons to your website and manually link to your accounts.



Encourage people to share your content by adding social sharing buttons

It is a good idea to include social sharing buttons on your website so that people can easily share content they like to their social media accounts. It is not unusual for an excellent blog post or other pieces of website content to get shared hundreds or even thousands of times, which is fantastic for spreading your message and gaining free exposure.

If you are using WordPress, the easiest way to implement social sharing buttons is by using one of the many WordPress plugins available in the plugin directory. These types of plugins integrate with all the leading social media platforms and are usually a breeze to use.



Bring your brand to life with an Instagram feed

Instagram is so often underestimated as a tool to help you grow your business; however, it can be an incredibly useful way of bringing your brand to life through visual images.

If you have an Instagram account, it is possible to embed your photo feed directly on your website by using one of the many plugins available for WordPress.

Promote your YouTube video content by adding them to your website

The video is an excellent way to provide your audience with useful and insightful content, but why stop at just posting new videos to your YouTube channel? Adding them to your website is a great way of introducing this content to a wider audience.

The good news is that it is easy to add a YouTube video to your site. Just click the Share button below the video you want to add, select the Embed link and then copy-and-paste the provided code onto your website.


When it comes to social media, content is king. By regularly creating valuable content and then sharing it through your social media channels and website, it is possible to build a loyal following of fans quickly.