What is Google Discover and How It Benefits SEO


Imagine tapping into a goldmine of potential traffic and engagement that many businesses overlook – what is Google Discover and how it benefits SEO? Google Discover, an ever-evolving feature, has quickly become a game-changer in the world of SEO. It’s time to uncover the strategies and tips to optimise your content for Google Discover and harness the power of this incredible tool. Are you ready to propel your website’s visibility to new heights?

In this blog post, we will delve into the world of Google Discover, its evolution, significance for SEO, and the best practices to ensure your content is eligible and optimised for this powerful feature. Buckle up and get ready to embark on a journey that could transform your digital marketing strategy by understanding what is Google Discover and how it benefits SEO.

Short Summary

  • Google Discover is an invaluable tool for driving website traffic, providing personalised content based on user interests and search history.
  • Optimising visibility in Google Discover requires creating high-quality content that meets E-A-T requirements, leveraging the “follow” feature, crafting compelling headlines & titles and optimising with Web Stories & videos.
  • Monitoring performance regularly to adapt your strategy is essential for maximising potential of this powerful tool.

Exploring Google Discover: A Brief Overview

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Google Discover—a gem hidden in plain sight—is often overshadowed by the more familiar Google Search. Yet, it’s an invaluable tool for driving traffic to your website. Unlike traditional search engines, Google Discover presents users with a personalised feed of content based on their interests and search history, without the need to type anything in the search bar. This serendipitous nature of Google Discover, combined with its mobile-friendly design, has made it a powerful source of organic traffic for many websites.

The rapidly growing popularity of Google Discover has made it essential for digital marketers to adapt their SEO strategy to include this feature. By creating content that appeals to user interests and follows Google’s guidelines, you can increase your online visibility and attract a new audience that might have missed your site in traditional search results.

Now, let’s dive into the evolution of Google Discover and understand how it changed the game for SEO.

The Evolution from Google Feed to Google Discover

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In 2018, Google rebranded the Google Feed as Google Discover, shifting its focus from search queries to a query-less way to obtain relevant information. The transformation brought about a cleaner, more functional design, with clear and legible titles, published dates, and concise descriptions in content cards. Additionally, the introduction of high-quality, large images (at least 1200px wide) and topic headers brought a more visually appealing and user-friendly browsing experience.

Google Discover’s performance data is accessible through the Google Search Console, allowing you to analyse and optimise your content for better results. As Google Discover continues to evolve and improve, it becomes increasingly important for businesses to adapt their SEO strategies to leverage this powerful tool for driving more organic traffic.

The Significance of Google Discover for SEO

Google Discover is a treasure trove for businesses that are looking to consistently appear in front of their target audience. It allows users to explore a variety of content types, including blogs and videos, based on their interests and preferences. This focus on delivering relevant and informative content, combined with the importance of visual elements, makes Google Discover a valuable addition to your SEO arsenal.

By creating content that adheres to Google Discover’s emphasis on expertise, authoritativeness, and trustworthiness (E-A-T), you can increase your chances of being featured in users’ Discover feeds. This, in turn, boosts online visibility and drives more traffic to your site.

In the following sections, we will explore the best practices for ensuring your content is eligible for Google Discover and the strategies you can employ to optimise it for maximum impact.

Ensuring Your Content Is Eligible for Google Discover

To be eligible for Google Discover, your content must adhere to all applicable policies and be indexed by Google. However, appearing in Discover feeds goes beyond just meeting these basic requirements. Google evaluates content based on expertise, authoritativeness, and trustworthiness (E-A-T). By creating high-quality content that follows these principles, you increase your chances of being featured in users’ personalised feeds.

It’s important to note that violating Google’s policies can deem your content ineligible for Discover feeds. Therefore, always ensure that your content aligns with Google’s guidelines and best practices to maximise its potential for inclusion in Discover feeds and drive more organic traffic to your site.

Strategies to Optimise Your Content for Google Discover

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To fully harness the power of Google Discover, it’s crucial to employ various strategies that not only make your content eligible but also optimise it for maximum impact. In the following subsections, we will explore some key strategies to optimise your content for Google Discover, including emphasising E-A-T in your content, leveraging the follow feature, and crafting compelling headlines and titles.

By implementing these strategies, you can increase your chances of being featured in Discover feeds, attract more traffic to your site, and ultimately boost your online visibility.

Emphasising E-A-T in Your Content

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a cornerstone of Google’s content evaluation process, especially for Google Discover. Creating content that adheres to these principles is essential for improving your chances of being featured in users’ minds. Discover feeds.

Start by creating well-researched, relevant content that showcases your expertise and authority in your niche. Credibility is essential when citing a source. Therefore, you should always trust reliable sources and provide the latest statistics or research data with links to the original source.

Additionally, craft accurate and succinct page titles and headlines that avoid clickbait and manipulative tactics, as these can harm your content’s trustworthiness and its potential for inclusion in Discover feeds.

Leveraging the Follow Feature

The “follow” feature in Google Discover allows users to stay updated with websites they follow, receiving updates in their Discover feed. By encouraging your audience to follow your site, you can increase the likelihood of your content appearing in their Discover feeds, driving more traffic and engagement.

To effectively leverage the follow feature, ensure that your content is consistently updated, engaging, and tailored to your target audience’s interests. This not only boosts engagement but also signals to Google that your content is relevant to similar audiences, further increasing the chances of being featured in Discover feeds.

Crafting Compelling Headlines and Titles

An attention-grabbing headline is key to capturing users’ interest in Google Discover. To create compelling headlines, focus on making them relevant to your audience’s interests, emotionally charged, and free of clickbait. Additionally, ensure that your headlines and titles accurately represent the content of your article and include relevant keywords.

It’s important to note that deceptive or exaggerated titles can result in your content being deemed ineligible for Google Discover feeds. Therefore, always strive for clarity and accuracy in your headlines and titles to maximise your content’s potential for inclusion in Discover feeds.

Aligning Your SEO Efforts with Google Discover

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Optimising your content for Google Search can also improve its visibility and rankings in Google Discover. Practices such as AMP optimisation, ensuring your pages are crawlable, reviewing Google’s publishing policy, joining Google My Business, and creating evergreen content can enhance your chances of appearing in Discover feeds and ranking higher in SERPs.

By aligning your SEO efforts with Google Discover, you can effectively tap into the potential of this powerful tool and drive more organic traffic to your site. In the next section, we will discuss how to maximise Google Discover’s potential with Web Stories and video content.

Maximising Google Discover’s Potential with Web Stories and Video Content

Web Stories, Google’s adaptation of the popular “stories” format seen on social media platforms, are now supported in Google Discover feeds. Incorporating Web Stories into your content strategy can help drive traffic and increase visibility, especially as they are currently limited to English content in the United States.

Similarly, embedding YouTube videos in your articles can result in higher visibility in Discover feeds, further increasing potential traffic from Discover. By utilising Web Stories and video content, you can effectively maximise Google Discover’s potential and boost your online visibility.

Monitoring and Adapting Your Google Discover Strategy

To fully harness the power of Google Discover, it’s essential to monitor and adapt your content strategy based on your performance in Discover feeds. Regularly updating evergreen content and analysing the correlation between Discover clicks and social media engagement can provide valuable insights for optimising your content.

By continuously refining your Google Discover strategy and staying up-to-date with the latest trends and best practices, you can ensure that your content remains relevant and engaging, driving more traffic to your site and increasing your online visibility.

Case Studies: Success Stories from Google Discover

Success stories from Google Discover can provide valuable insights into how to optimise your content for this powerful feature. For example, Mediavine reported that a British TV blogger earned £2,300 in one day after being featured on Google Discover.

Moreover, businesses, job seekers, educators, startups, and developers have reported success stories from using Grow with Google programs to reach their goals. Learning from these success stories and implementing the strategies that worked for others can help you optimise your content for Google Discover, potentially driving more traffic and boosting your online visibility.


In conclusion, Google Discover is an invaluable tool for driving organic traffic and increasing online visibility. By understanding its evolution, significance for SEO, and best practices for optimising content, you can harness the power of Google Discover to propel your digital marketing strategy to new heights.

Don’t let this goldmine of potential traffic and engagement slip through your fingers. Take action today by optimising your content for Google Discover, and watch as your website’s visibility soars to new heights.

Frequently Asked Questions

What is Google Discover SEO?

Google Discover SEO is an essential part of optimising visibility in Google Search. By optimising content to appear in a user’s Discover feed, it allows content creators to reach users who are actively searching for relevant topics and are more likely to engage with content that caters to their interests.

This increases overall traffic and can also lead to improved rankings on the SERPs.

What is the purpose of Discover Google?

Discover Google is a feature designed to help users quickly and conveniently discover relevant information based on their interests, location, and past searches. It provides a personalised experience tailored to each user by displaying updates from the topics they follow and recommending content related to their searches.

As such, Discover Google has become an essential tool for users who want to stay up-to-date with the latest news and trends.

What is Google Discover and how does it work?

Google Discover is an app and web tool that uses personalisation to provide users with updates on topics they care about. The content displayed is customised based on search activity and interaction with the Discover app, giving users quick access to the stories that most interest them.

Additionally, users can further customise their feed by following topics of interest.

How do I optimise Google Discover?

Optimising your content for Google Discover requires optimising your website with mobile-friendly features, creating compelling images, utilising long-tail keywords and semantic phrases, understanding user intent, and creating content that is relevant, evergreen, and engaging.

It is also important to ensure that your titles are accurate and not misleading, while also making sure to include high-quality images and videos.