Seo is an inherent component of digital marketing. It is incumbent on taking your website’s ranking to a higher position and keeping you above all of your competitors. It increases the visibility of websites, increases user traffic, conversions and return on investment.
Search engine users are more likely to navigate towards a higher ranking website as opposed to sites that are ranking on Google’s 2nd, 3rd and 4th pages
In this article, we will focus on why digital marketing is necessary in 2020 and how you can use it to boost your websites SEO and search engine rank. Before that, however, let me introduce you to digital marketing, Seo and associated concepts so you can learn a little more about it.
What is Digital Marketing?
Digital marketing is an extensive marketing technique that includes a lot of other marketing techniques. It is a marketing tactic used digitally to promote a brand, product, or service, such as email, mobile, TV, radio, content, social media platforms etc.
Digital Marketing Sub-Sets Include:
- Search engine optimisation
- Social media optimisation
- Search engine marketing
- Content automation
- Content marketing
- eCommerce marketing
- Social media marketing
- PPC ads
- Display ads
- Email marketing
- & More.
Digital marketing isn’t about selling and buying goods and services. It is a source of entertainment, social networking, news, access to a brand by an end user or potential consumer.
In this digital age, in which everyone is shifting towards digital marketing as well as its ever-evolving methodologies, keeping you above all of your competitors is of major importance.
In order to get on top of this marketing tactic, it is necessary to keep yourself relevant among users, and so it is important to have different subsets of digital marketing. One of these is SEO.
What is SEO?
SEO is a technique used to improve the visibility of a website online, often by targeting organic search results to improve your website’s search engine ranking to encourage more traffic to the site.
Ranking your site depends mostly on SEO. Different SEO Strategy methods include:
Optimising A Website
On-site optimisation is a technique used by SEO professionals to correspondingly increase visibility and user traffic on a website. It involves activities that make a website search engine friendly by applying certain techniques such as your website having all important pages with good keyword density and Meta keywords, etc.
Off-site optimization is all about creating ties and marketing websites. It is something other than the methods involved in making changes on the website itself. Incoming links greatly affect search ranking within a search engine. A link with a trusted and well-known site should be established. It’s most relevant because the search engine has a negative effect on the article directories, paid links, etc.
Why You Should Be Using SEO in Digital Marketing?
A successful Seo strategy will certainly work to boost the search engine ranking of your websites rather than email marketing and SMO technology.
SEO is also required to rank your website and drive more user traffic on your website.
The widespread use of mobile phones in everyday life is a significant factor in digital marketing. Also, Google predicts that searches on mobile websites will likely become the primary factor for search engine ratings. This shift makes Mobile SEO a bigger part of the Seo techniques that you should be utilising to get your desired results. Mobile Seo can not be ignored, especially when trying to improve the visibility of your website.
Good implementation of SEO for a website can place it above all of its competitors in various search engines.
Organic SEO Enables Businesses To Get Higher ROI
Having a high search engine ranking also helps draw users, if done naturally or organically as we like to call it, the conversion rate also improves due to higher ranking and not having to pay google ads for the placement at the top of the results. So organic Seo helps to increase traffic, resulting in a higher conversion rate and higher ROI.
How Important is SEO For Digital Marketing?
SEO is the art of increasing the visibility of websites in search engines. Constant work on Seo would certainly bring success to your digital marketing strategy. Here are some of the factors that prove that SEO is very important for digital marketing.
- SEO will help to increase the number of customers on your website and keep you up in the search rankings.
- SEO can target local search results ensuring that local people can find your local company even though it’s on the internet.
- Increase your search engine ranking position
- Increase website traffic
- Increase conversion rate
- Increase your ROI
- Rank you above your competitors
What Will Happen When SEO Dies?
You’ve probably heard a number of times that Seo is dead, but it’s not really dead. The reason behind this statement is that Google is constantly making changes to how their search engine works.
Therefore, the Seo techniques that experts use should also adapt and change as a result of this. Otherwise, SEO would be dead, yes. Constant improvements in the search engine result in Seo not being all about using keywords, link building, and creating content. Several further Seo implementations are needed to cope with Google’s changes. These constant changes in Google’s SEO strategies will never let SEO die.
For example, Google recently chose to move its search engine ranking content from a web site to a mobile site. This will certainly impact SEO strategies, and so SEO strategies should be adjusted accordingly; otherwise, it will have negative effects.
SEO Should Be Used In Digital Marketing
All in all, it has to be said that SEO is the soul of internet marketing and that without SEO – digital marketing would be dead in the water.
It is totally dedicated to getting a higher search engine ranking position and user attention to your website, which will automatically result in an increase in your business profits. But, for any new innovation or Google and improvements to the search engine, the approach has to be updated. Each new development in digital marketing, SEO, search engine and ranking strategy needs to be kept up-to-date to ensure it remains effective.
Hiring A Professional To Do Your SEO & Digital Marketing
With Google ever-changing it’s algorithms and releasing updates like Penguin, it’s no surprise that online business owners have to turn to professional agencies.
A few years ago, site owners found that buying excess backlinks could push their site to the top of Google. These days, however, Google can recognise sites that have used spammy SEO techniques and penalises them or in some instances – removes them from their search engine listings.
In 2020, the only way to be successful online is to invest heavily in good content, good SEO techniques and to build a portfolio of worthwhile backlinks. This is why hiring a professional is important.