Would you like to use artificial intelligence and machine learning technology on your WordPress site? There’s a possibility that you may already be using one. In this post, we’ll share some WordPress plugins that use artificial intelligence and machine learning to bring smarter functionality to your website.
What is Artificial Intelligence?
If you watch the news, you may have heard the words “artificial intelligence” or “machine learning” mentioned.
Artificial intelligence and machine learning are computational technologies that are used to provide smarter solutions to computational devices, applications, GPS devices, smart TVs, home assistance devices, and more.
Artificial intelligence provides computer systems with the ability to make decisions without human intelligence.
Machine learning helps software learn through experience, data, and user interaction to develop artificial intelligence and make better decisions.
This technology allows developers to automate tasks that would usually require human intelligence.
For example, most smartphones and smart devices are currently using voice recognition, search patterns, translations, image recognition, and more.
What Is The Difference Between AI and Machine Learning?
Artificial intelligence can make decisions on the basis of programmed intelligence.
Machine learning further strengthens artificial intelligence by self-learning through user activity and information gathering. This makes artificial intelligence smarter and makes it easier to make more accurate decisions.
What About Machines Taking Over The World?
Many prominent scientists, engineers and entrepreneurs have conveyed their concern about the potential threat to human society from artificial intelligence and self-learning machines.
Nevertheless, it also has a huge potential to enhance the lives of billions of people. That’s why even the most prominent AI sceptics promote their careful use for the greater good.
What Can AI Do For WordPress Websites?
It can provide your users with smarter and much better user experience. For example, it can enhance WordPress search, grammar and style checks, display related content, improve conversions, boost e-commerce sales, and more.
Your website would be smarter, easier and more responsive to your customers. This saves you time, allowing you to do other things to help the firm expand.
With that said, let’s take a closer look at the WordPress plugins that use AI and machine learning.
Akismet is one of the only two pre-installed plugins on every WordPress platform. Using artificial intelligence and machine learning to identify spam comments.
Used by millions of websites, Akismet has evolved over the years to detect almost all of the spam generated by the bots. It can also identify spam comments manually made by real human users by learning from their errors and identifying trends across millions of websites.
WordLift adds their web-based service to your WordPress website. It offers SEO tips to enhance your content with the aid of their information graphics.
It analyzes your content in order to include data, figures and media to complement and create contextual relationships between your posts, resulting in better content recommendations. It also builds a knowledge graph for your own website that is smarter when you add more content to your website.
After The Deadline was originally available as a standalone WordPress plugin, it is now available as part of the JetPack plugin series. It is an artificial intelligence-enhanced grammar-checking tool used to analyze the readability of your content to help you write better.
It supports American English for the United States, English for the United Kingdom and Canada also with minimal grammar support for the French and German languages. It’s also available as a Google Chrome addon as an alternative to the JetPack module.
If you want your users to translate your website content easily without actually building a multilingual site, then Google Translator is the best way to do this. It brings the Google AI and machine learning translation engine to your WordPress site.
You may simply pick the languages that you want to view on your website. You can then connect a translator to your website using a sidebar button or shortcode.
MyCurator is a cloud-based content curation tool. It allows you to add an artificial intelligence-driven content aggregator that displays content related to your chosen topics and enhances performance by learning from what you add or vote on.
You can create a curated content segment on your website by gathering the best bits of content related to your audience. You can add an extract and link back to the original source of any article you want on your website.
WatsonFinds uses the cognitive artificial intelligence of IBM Watson to evaluate the emotional effect of your text. This will help you learn how to enhance the user experience by changing the emotional meaning of your content.
Upon activation, the plugin will add a WatsonFinds icon to your WordPress post file. Clicking on it will pull up a popup with the emotional score of your work. Depending on the terms you choose and the overall context of the data, the plugin will offer you insights into how your content could sound for your human readers.
Quttera Web Malware Scanner lets you search your WordPress site for malware and malicious code. This is especially useful if you believe that your WordPress account has been compromised or blacklisted by search engines like Google, Yahoo and Bing.
The plugin uses artificial intelligence to learn from false-positive outcomes and improves scan efficiency based on use. Although scanning an infected website is helpful, it does not stop the website from being affected.
Live Chat 24-7 offers an AI-powered virtual chat agent for your website. If you can not afford to add live chat support to your website, this bot will perform the simple tasks of pointing your users in the right direction.
You’ll need to sign up for a free account on the plugin’s website. After that, it will start learning the way you use it. You can also teach it what to say and how to respond to user queries. This can be helpful in keeping users interested on your website and creating more leads.
As the name indicates, Bibblio’s Related Posts for WordPress is a WordPress related posts plugin driven by artificial intelligence. The plugin learns from user activity on your website to improve the related posts displayed on your website. You can display related posts underneath the content, in the sidebar, or by using a shortcode.
It’s free to use for up to 500 pages. If you have more content, you’re going to need a monthly plan. You’re also going to have to create a free account to use the plugin.
Recomendo is also another artificial intelligence-powered recommendation engine with machine learning technology. You can view related content anywhere on your website. The recommendations will be better based on how your users interact with them.
It is compatible with multilingual websites using WPML and online stores using WooCommerce, which means that it can display related products to users based on what they have already seen on your website.
3 WAYS ARTIFICIAL INTELLIGENCE CAN IMPROVE YOUR WEBSITE
Artificial Intelligence ( AI) was once a term only known to science fiction fans. However, AI has become a popular technology that many people and businesses use on a daily basis. Although it may seem overwhelming to incorporate it yourself, the effort involved may well be worth it.
Artificial Intelligence is a machine-displayed intelligence that is mostly used to develop and simplify software processes. Perhaps the most popular AI is Siri, Apple’s speech recognition program.
AI is used in multiple sectors and inside a lot of applications that you’re likely to experience on a daily basis. What you may not be aware of is that it can even be found on websites. Giants such as Google and Amazon use it extensively to optimize search results and to provide product reviews, among other aspects. Furthermore, even smaller sites can incorporate AI to enhance their User Experience (UX).
You can use AI on your own website to:
- Lower prices, as you spend less time on different aspects of website management.
- Improve customer service, as AI can be used to analyze data and provide the guests with a more seamless experience.
- Save resources, as AI can perform a lot of tasks that can not be performed by non-developers.
Perhaps the best of all is the fact that AI, by its very nature, will become “smarter” the more frequently it is used. This ensures that the UX on your site can improve continuously as its AI is better suited to meet the needs of your guests.
Now, let’s take a deeper look at some specific ways in which you can use artificial intelligence to improve your website. You might want to use one of these approaches, or experiment with all three of them.
Improve User Experience with Voice and Visual Search
Knowing the way visitors search your website’s content is critical because it determines if they find what they’re searching for. This is why it is recommended to use a range of search types — such as visual and voice — to boost your UX.
Both of these search methods are commonly used on larger websites, such as Google, but they also work well on smaller websites. Visual search gives users a unique way to access your website, and this is particularly useful for e-commerce sites. Voice search, on the other hand, is the best way to boost your website’s mobile-friendliness.
Even better, each of these search styles can integrate artificial intelligence to enhance their performance. To ensure that you get the most out of your visual and voice quest, we recommend:
Choose an AI with visual categorization capabilities. AI software, such as that provided by Clarifai, is capable of categorizing and organizing the visual elements of your website. This makes visual searching easier and more accurate.
Understand how unique voice searches are. Voice search varies from regular searches, which means that you will need to select an AI with a more conversational approach.
Visual and voice search is not intended to replace the existing search system but can be a beneficial addition.
Enhance Customer Experience With a Chatbot
A chatbot is an automated live chat alternative. The usage will improve user experience on your website, as a chatbot will easily support visitors or customers by answering simple questions. They can also be guided to the correct web page.
Best of all, a chatbot will run 24/7. This will increase your conversion rates, as visitors won’t have to wait long for their queries to get a response. It also prevents you and your team from having to answer the same simple questions every day.
There are two types of chatbots: those run as normal programs and those run by artificial intelligence. We recommend an AI chatbot for a variety of reasons, but mostly because it can learn better ways to communicate and respond to your customers over time.
You should do one of two things to get started:
Hire a web developer. They can create a custom chatbot for your website, and they can even program it to learn.
Using a chatbot AI app. These programmed chatbots can be attached to just about any platform, and several solutions allow you to configure the bot yourself.
Although you will need to step in for your AI chatbot on occasion — after all, it can’t give your guests a completely customized experience — your chatbot will grow over time as it gets used to your audience. It’s the beauty of artificial intelligence, and that’s why we’re suggesting an AI-based chatbot.
AI Can Improve Your Sales Performance With Better Overall Analysis
I’m betting if you run an e-commerce website, you know how important your sales output is to the success of your company. One way to boost this efficiency and raise your income is by careful research. Carrying out a regular review of your website and other marketing activities will help you find weak points in your approach, which will encourage you to strengthen them.
There are a variety of software programs that can evaluate your current results and make relevant recommendations. However, AI is in a position to take this phase one step further. You can use the right AI to:
Build a marketing persona. The data collected by the AI will help you understand your target audience and create a persona around their desires and expectations.
Analyze your interactions with your clients. Whether by phone or email, AI tools such as Dialpad will analyze your interactions and make recommendations based on their findings.
Lastly, AI can also be used to assist the sales team. Tools like Nudge exist to streamline the entire sales process, as they provide insight into your target customers. They can also make suggestions to individual sales team members about the next steps to be taken.
AI was a big unknown until not long ago. It was also seen as something to be avoided or even feared. However, its present application has created an incentive to look at the future of technology. In reality, AI is now commonly used around the Internet, which makes it possible for you to use its many uses on your own website.
We hope you found this blog post useful and at least try out some of the plugin suggestions we’ve made so you can take advantage of AI and use it to automate and improve your own wordpress website. If you need a company to take care or help with your WordPress Services or Maintenance, get in touch.