Long-form writing doesn’t faze us, we’ve been writing for technology companies, about the gaming world and the new green deal to name a few hot topics. Content ranging from a couple of thousand words to over 20 thousand words can be achieved in as little as a few days. We are proud to produce strong, engaging content that flows well and is useful.
Better organic search success comes with improved visitor retention and engagement. Our long-form SEO copywriting services help drive high ranking keywords up in the page rankings.
We’ve seen a 90% growth in organic search on the back of a long-form content campaign alone and while the investment is more, it’s definitely worth it!
Long-form Content Will Get You More of What You Want
You should long-form content because it will give you more of what you want:
- More online exposure (social shares, links)
- More evidence of your authority and business experience
- more material for altruistic community building and interaction
Specifically, here are a few things you’re going to get from a piece of long-form content:
Long-form Content Gives You Something to Promote
Facebook, LinkedIn, and Twitter are fine, but if you don’t have a website, plan, or something to promote on those social pages, how are your posts going to be helpful?
Blog posts are a perfect feed for social networks, but long-form guides offer an outlet for advertisements and an excuse to play with advertising.
After all, it’s crucial to get your brand in front of new eyes while you’re building your audience. Ads encourage you to rent someone else’s audience for a couple of days (or weeks) to try to catch their attention on something you’ve made.
When it comes to advertising, promoting a piece of long-form content is more effective than a blog post, as long as it isn’t closed (because promoting something that needs a “key” isn’t especially altruistic or brand building).
What kinds of topics would hit your audience and inspire an action and actions you’re looking for?
Think about:
- Keywords and search questions (What are people searching for?)
- Current analytics (What content do you already have, maybe on your blog, is it doing well?)
- Target audience (Who are you looking for? What makes them tick? What do you know about them?)
