Local SEO Services, Google Maps SEO
- Rank higher on Google Maps and in local search results
- Get your business in front of local customers who are ready to buy
- Perfect for businesses targeting customers in their area
Ranking in Local Maps and Organic Results
Is the #1 Growth Factor for Local Businesses
If your business isn’t showing up in Google’s local map results, you’re handing customers to your competitors. It’s as simple as that.
When someone searches for a service in their area, Google shows a map with three businesses. Those three spots get the lion’s share of clicks, calls, and foot traffic. Everyone else gets overlooked.
Our local SEO service is designed to get your business into that top three, and keep you there. We optimise your Google Business Profile, build the right local signals, and make sure your website backs it all up with strong on-page and technical SEO.
Whether you’re a tradesperson, a restaurant, a professional services firm, or a retailer, if your customers are local, this is the most effective marketing investment you can make.
We specialise in Google Business Profile SEO for UK companies
We’re on a mission to make your business the one customers find first when they search locally.
Our goal is to build a Google Maps SEO strategy that puts your listing front and centre, making it impossible for potential customers to miss you. When people search for the products or services you offer in your area, your business appears exactly where it needs to be.
But we don’t just optimise your Google Business Profile and call it a day. We combine local map pack optimisation with on-page SEO, content targeting, citation building, and link acquisition to build a complete local presence that dominates both map results and organic search.
The result? More phone calls, more website visits, more customers walking through your door.
Local SEO Packages and Costs
Below you’ll find our starting prices for local SEO and local organic search engine optimisation.
We also offer national and larger SEO campaigns, please contact us for more info and a quote.
Micro Local
Starting at
£350 +VAT
Our entry-level local SEO package, designed for businesses targeting a handful of localised phrases in low-competition areas.
- Targeting up to 3 local keywords of low to medium competition
- Monthly reporting
- Monthly citation building
- 1 guest post or niche edit per month
- Organic and map pack rank tracking
Standard Local
Starting at
£550 +VAT
The right fit for most businesses targeting local customers. Covers the essentials and then some.
- Targeting 5 core phrases plus 3-5 supporting keywords
- Monthly reporting
- Monthly citation building
- 1x monthly guest post or niche edit
- Press release option for important news
- On-site and technical audits with fixes
- Organic and map pack rank tracking
- Click-through rate optimisation
Premium Local
Starting at
£1200 +VAT
For businesses in competitive markets or ecommerce stores that need strong local visibility.
- Targeting 5 core phrases plus 3-5 supporting keywords
- Monthly reporting
- Monthly citation building
- 3x monthly guest posts or niche edits
- Press release option for important news
- Organic and map pack rank tracking
- On-site and technical audits with fixes
- Click-through rate optimisation
- Conversion rate optimisation
These packages are for businesses targeting local search phrases to attract local customers — for example “roofing contractors Spalding” or “carpenters Norwich”.
They’re also a great starting point for businesses looking to build a local SEO foundation before expanding into broader, more competitive markets.
If you need something bigger than local, check out our SEO Services page for national and larger campaigns.
What We Do & How We Do It
Why Is Local Pack SEO Important?
When your business appears in Google’s local pack, you get more direct traffic and more customers. Compared to other forms of marketing or advertising, local SEO is one of the most cost-effective investments a business can make.
Higher Visibility = More Customers
Being in the top three map results means your business is seen by the majority of local searchers. These aren’t people casually browsing, they’re actively looking for what you offer, often with their phone in hand, ready to call or visit.
How We Improve Your Chances of Ranking in Google’s Map Pack
Businesses that rank higher on Google Maps get more traffic than those buried further down. But getting to the top on your own without expert support is difficult, Google’s local ranking algorithm considers dozens of factors.
Brand Recognition
More people searching for your keywords will discover your business. This builds brand awareness in your local market and helps you stand out against competitors today while building long-term recognition.
Raising Your Profile
We help your business become the trusted, visible option in your area through a combination of profile optimisation, review strategy, citation building, and local content, all the signals Google uses to decide who deserves those top spots.
Does Local Pack SEO Work?
The short answer is yes, and the numbers speak for themselves.
The vast majority of Google users turn to search engines to find local businesses. Over half of local searches happen on mobile devices, and that number grows every year. Most of those searchers will call or visit a business they find, and a significant proportion go on to make a purchase.
We have one of the best response times to customer emails in the country. You deal with one person who understands your business, your market, and your goals. No being passed between departments or waiting days for a reply.
Why Google Maps?
Google Maps is one of the most powerful ways to generate new traffic, phone calls, and foot traffic for your business. When your listing is properly optimised, the results can be dramatic and fast.
- Dedicated local SEO specialist assigned to your account
- Everything is set up in your name, you own your listing
- No long-term contracts (2 months' cancellation notice required)
- Full local SEO strategy including service area targeting
- We track your local rankings and report on real results
Google Maps SEO is one of the most effective ways to generate revenue for local businesses. The only question to ask yourself is this: if you don’t invest in it, will your customers find you first or will they find the competitor who did?
How We Rank Businesses Higher in Google Maps
Local map results rely heavily on prominence, how well-known, trusted, and talked about your business is online. Google uses three main signals to assess this: local citations, reviews, and backlinks.
We Build Backlinks to Improve Your Map Pack and Local Organic Rankings
Links from well-established local websites are a critical part of Google’s ranking algorithm for local search. This includes educational sites, the Chamber of Commerce, local news outlets, and community organisations.
We identify the link opportunities that matter most for your business and your area, then earn those links through outreach, content, and genuine relationship building.
We Build Local Citations
Local citations are any mention of your business online, your company name, address, and phone number (known as NAP). The most common sources are directories like Google Business Profile, Yell.com, and industry-specific listings, but Google also counts mentions from blogs, news sites, event listings, and social media.
Consistency is key. We make sure your NAP information is accurate and identical across every platform, then build new citations on the sites that matter most for your industry and location.
Reviews That Build Trust
Reviews are a major ranking factor for local search. We help you build a review strategy that encourages happy customers to share their experience, giving Google the social proof it needs to rank you higher, while also building trust with potential customers who are comparing their options.
Customer Testimonials
Steven May
Originally commissioning a re-design of our website in the automotive business, and then moving on to the SEO Service and marketing, I knew it takes time I trusted and believed in the the process. I’m so glad i did, Adam took our business from nothing, making a few sales here and there with a clunky website, to now making over 4000 sales a month and growing.
100% recommend Adam and Rivmedia, trustworthy and reliable. We’ve launched a few other brands recently and I’m confident we will do great things with them too.
Bakhyt Weeks
Murray Gardener
Nicholas Wallwork
Kent Löfgren
Affordable Local SEO Packages
Affordable local SEO does exist. With Rivmedia you deal with a single SEO consultant with 16 years of experience and the resources to get your business ranking locally. No big agency overheads, no being passed around. Simple, friendly and experienced, give us a call today.
Google Maps SEO FAQ
How Does Local SEO Work?
Local SEO helps your business appear in search results when people nearby are looking for what you offer. It works by optimising your website, your Google Business Profile, and your wider online presence with the right local signals, citations, reviews, location-specific content, and backlinks from local sources. The goal is to make Google confident that your business is relevant, trusted, and genuinely serves the area you’re targeting.
What Is Local SEO?
Local SEO is search engine optimisation focused specifically on improving your visibility for location-based searches. If you’re a plumber in Norfolk, you want to appear when someone searches “plumber near me” or “plumber Norfolk”, that’s local SEO at work. It covers everything from on-site optimisation and Google Business Profile management to citation building, review strategy, and local link acquisition.
Local SEO is the broader discipline, it covers everything involved in making your business visible for location-based searches, including on-page optimisation, technical SEO, content, and link building. Google Maps SEO is a specific part of local SEO focused on getting your business into the map pack, those top three results that appear with the map when someone searches locally. We work on both together because they reinforce each other.
When your business ranks in the Google Maps pack, you’re appearing at the very top of search results, above the organic listings. These spots get a disproportionate share of clicks, calls, and visits. For local businesses, it’s often the single most effective form of online marketing because you’re reaching people who are actively searching for your service in your area, right at the moment they need it.
Google considers several factors when deciding who ranks in the local map pack. The main ones are relevance (how well your listing matches what someone is searching for), distance (how close your business is to the searcher), and prominence (how well-known and trusted your business is online). We influence prominence through citation building, review strategy, backlink acquisition, and on-site optimisation, all designed to send Google the strongest possible signals about your business.