Google Maps SEO that puts you in the map pack.
Local SEO for businesses that live or die by “near me”. We get you into the three map results your customers actually tap, and back it with local organic rankings underneath, typically showing exceptional movement inside four months.
★★★★★ Rated on Trustpilot & Google · Kings Lynn, Norfolk
Two battles, one campaign: the map pack and local organic
When someone searches “electrician kings lynn”, Google shows two lists: the map pack, three businesses drawn from Google Business Profiles, and the organic results beneath it. Winning one helps the other, and a proper local SEO campaign fights both at once.
Map pack positions are decided by relevance, distance and prominence. You can’t move your premises, but every other signal, your profile, reviews, citations, local content and site authority, is winnable work. That’s the work we do.
The six signals that decide local rankings
Google Business Profile
Categories, services, photos, posts and Q&A tuned properly, the single biggest map pack lever, and the one most businesses set up once and forget.
Reviews & responses
A steady, genuine review flow with owner responses. Volume, recency and keywords in reviews all feed prominence, and conversion.
Citations & consistency
Your name, address and phone identical across the directories that matter. Inconsistency quietly erodes Google’s confidence in your listing.
Local landing pages
Pages for each service and area written for humans, structured for search, so local organic rankings back up your map presence.
On-site local signals
Schema markup, embedded maps, opening hours and location cues that connect your website to your profile beyond doubt.
Authority & links
Mentions from local press, suppliers, sponsorships and community sites, prominence Google can verify and competitors can’t fake.
Ranking in local maps and organic results is the #1 growth factor for local businesses
When someone searches for a service in their area, Google shows a map with three businesses. Those three spots get the lion’s share of clicks, calls and foot traffic; everyone else gets overlooked. If you aren’t there, you are handing customers to your competitors. Our local SEO service is designed to get you into that top three and keep you there.
We don’t just optimise your Google Business Profile and call it a day. Map pack optimisation is combined with on-page SEO, content targeting, citation building and link acquisition to build a complete local presence that dominates both the map and organic results. The result: more phone calls, more website visits, more customers walking through the door.
A dedicated local SEO specialist assigned to your account, who understands your business, market and goals.
Everything set up in your name. You own your Google Business Profile, your listings and your data.
No long-term contracts. Month to month, with two months’ cancellation notice.
Full local strategy including service-area targeting for businesses that work at customers’ premises.
Real results, tracked. Map pack and organic rankings monitored and reported every month, with one of the best email response times in the country.
Priced to the market you’re in, not a package
SEO packages promise the same work to every business. Markets don’t work like that: a Norfolk trade with three competitors and a national ecommerce brand need different amounts of effort, so we price the campaign, not the tier.
Where it starts
£350 pm + VATCompetitive or multi-location
£800 pm + VATWhat moves the price
- How competitive your phrases are
- How many locations or services
- The state of the site we start with
- Content: written by us or by you
- How quickly you need to move
Start with a free visibility check: we look at where you rank, what the map pack is rewarding and what’s holding you back, then quote a monthly figure in writing. No fixed term; results reported monthly.
How we rank businesses higher in Google Maps
Local map results rely heavily on prominence: how well-known, trusted and talked about your business is online. Google reads three main signals for that, and we work all three together.
Local backlinks
Links from well-established local websites, from educational sites and the Chamber of Commerce to local news and community organisations, are a critical part of Google’s local algorithm. We identify the opportunities that matter for your business and area, then earn them through outreach, content and genuine relationships.
Local citations
Any mention of your name, address and phone number online, from Google Business Profile and Yell to industry listings, blogs, news and events. Consistency is key: we make your NAP identical everywhere it appears, then build new citations on the sites that count for your industry and location.
Reviews that build trust
Reviews are a major local ranking factor and the thing customers compare before calling. We build a review strategy that encourages happy customers to share their experience, giving Google the social proof to rank you higher and prospects the confidence to choose you.
Businesses we’ve put on the map
Adam took our business from nothing, making a few sales here and there with a clunky website, to now making over 4,000 sales a month and growing. 100% recommend Adam and Rivmedia, trustworthy and reliable.
Adam is always quick to reply, has an amazing work ethic, and his knowledge of forum development, SEO and complicated integrations has been vital to the growth of our businesses. Often delivering well before deadlines, and always finding a solution that fits our budget.
I have been using Rivmedia for a few years. Great pricing, and the customer service response time and technical knowledge are unmatched.
Local SEO questions we hear every week
How long does it take to get into the map pack?
For most local markets we see exceptional movement within four months, often sooner where the fundamentals just need fixing. Dense city markets and cross-town radius battles take longer, and we’ll tell you which you’re in before you spend a penny.
We serve customers at their homes. Does local SEO still work?
Yes, service-area businesses rank in the map pack too. The setup differs, hiding your address, defining service areas, structuring area pages, and getting it wrong is one of the most common mistakes we fix.
Can you get us ranked in towns where we have no office?
In the map pack, realistically no, distance is a core factor and fake addresses get listings suspended. In local organic results underneath, yes: well-built area pages rank in nearby towns, and that’s where we focus the radius battle.
What’s included that a normal SEO campaign wouldn’t have?
Google Business Profile management, review strategy, citation building and cleanup, and locally-structured content are the local-specific layers. They run alongside the technical and authority work from our business SEO services.
What is local SEO?
Search engine optimisation focused on visibility for location-based searches. If you’re a plumber in Norfolk, you want to appear for “plumber near me” and “plumber Norfolk”; that’s local SEO at work. It covers on-site optimisation, Google Business Profile management, citation building, review strategy and local link acquisition.
How does local SEO work?
By optimising your website, your Google Business Profile and your wider online presence with the right local signals: citations, reviews, location-specific content and backlinks from local sources. The goal is to make Google confident that your business is relevant, trusted and genuinely serves the area you target.
What’s the difference between local SEO and Google Maps SEO?
Local SEO is the broader discipline covering everything involved in ranking for location-based searches, including on-page, technical, content and links. Google Maps SEO is the part focused specifically on the map pack, the top three results shown with the map. We work on both together because they reinforce each other.
How are Google Maps SEO services beneficial for a local business?
Ranking in the map pack puts you at the very top of results, above the organic listings, where a disproportionate share of clicks, calls and visits go. You reach people actively searching for your service in your area at the moment they need it, which is why it is often the single most effective form of online marketing for a local business.
What factors affect my rankings on Google Maps?
Relevance (how well your listing matches the search), distance (how close you are to the searcher) and prominence (how well-known and trusted you are online). We influence prominence through citations, reviews, backlinks and on-site optimisation, and relevance through profile and content work.
How much does local SEO cost?
We price the campaign rather than sell a package. Single-location local campaigns with modest competition start at £350 a month; competitive markets, several locations or ecommerce start at £800. Both are ex VAT, month to month, and quoted in writing after a free visibility check.
What our local SEO service delivers
Local SEO is a routine, not a one-off setup. This is the monthly rhythm every client’s campaign runs on.
Profile management
Google Business Profile posts, photo updates, Q&A answers and service edits, kept active because dormant profiles sink.
Review growth
A simple ask-and-remind system for your happy customers, plus professional responses to every review, good or bad.
Citation building
New citations added and existing ones corrected each month, building the consistency Google rewards.
Content for your areas
Service-and-area pages written and refined, targeting the towns and jobs that actually make you money.
Competitor watch
We track who holds the map pack for your terms and what changed, so the strategy adapts before rankings slip.
Plain-English reporting
Rankings, calls, direction requests and website visits from your profile, reported monthly without the jargon.
Local SEO is a trust engine, not just a rankings trick
Think about how you choose a plumber in an unfamiliar town. You search, you glance at the map, and you weigh three things in seconds: position, rating and recency. A business ranked first with a 4.9 from two hundred reviews, the latest from last week, wins before its website is even opened.
That’s why our local SEO service treats reviews, photos and profile activity as seriously as rankings. Each one is a trust signal your next customer reads in a glance, and together they decide whether the click, and the call, goes to you or the business below you.
It also compounds. Every review earned, citation fixed and area page published keeps working next month. Competitors buying ads start from zero every morning; your local presence accrues like equity.
And because we build websites too, the clicks land somewhere designed to convert. Map visibility that leads to a slow, confusing site wastes the win, which is why many clients pair this service with our web design or full business SEO.
Be the business the map points at first.
Send us your business name and postcode. We’ll check your local visibility against your three nearest competitors and tell you exactly what it would take to pass them.
Mon–Fri, 9am–5pm · Kings Lynn, Norfolk · Replies within one working day.