Many estate agent/property management companies tend to see their websites as a token gesture in what can be a very competitive marketplace. The key to SEO for the property sector is focusing on particular areas in particular markets as opposed to taking a scattergun approach. Even though we have seen the emergence of some huge online estate agents there are still gaps in the market for niche players and local operators.
The main issues we see time and time again with estate agent and property management company websites include:
We have been involved in many website success stories using our SEO expertise to register short-term improvements with an eye on the medium to long term. Ranking in the world of estate agents and property management is challenging but a long-term focused approach will bear fruit. That forbidden fruit of a top 10 ranking for your major keywords is within reach!
As we touched on above, the key to marketing services for estate agent/property management companies is to focus on specific areas of the market and localities. The scattergun approach is worthless in this competitive area of the market. We would rather attract one focused online lead which leads to a sale/rental agreement as opposed to 10,000 visitors unlikely to ever need your services. We can restructure your website to crystallise short-term ranking improvements while planting the SEO seeds for significant medium to long term ranking successes.
In the past we have advised estate agent/property management companies so we know the intricacies and the details associated with the sector. However, each client is different and we undertake a comprehensive “know your client” exercise at the outset. There is no one size fits all solution for SEO services despite what some of our competitors may promise. A focused/knowledgeable SEO strategy takes time to nurture but will pay dividends in the short, medium and longer term. Keep one step ahead of your competition!
Our SEO services are fully transparent therefore we carry out a comprehensive on-site audit prior to implementing any strategies. While many potential issues may be immediately visible there are others which may involve the way in which the site is coded, structured, how images are shown and content keywords are best presented. From business discovery to auditing, technical implementation to execution and much more, we will guide you every step of the way.
Content for estate agents/property management websites needs to be relevant, focused, up-to-date and edited correctly. We are not suggesting a full rewrite of website content as many pages may just need tweaked and more relevant keywords added. It is vital that you are targeting the area of the market most relevant to your business as opposed to taking a wide ranging approach. There are also many opportunities for off-site content marketing which cannot only promote your brand but also bring in valuable leads.
Carrying on from the point of generating leads, this process involves many different pieces of an often complicated jigsaw. SEO is obvious important together with research and data collection about your focused market and the industry in general. A scattergun approach to lead generation would bring an array of irrelevant enquiries. We therefore focus on the keywords for your target market which will significantly improve your return on investment. Working with our clients we are able to talk through the opportunities, existing market, potential markets and their overall reach.
We also offer web design services of all budget ranges, so in some cases, if we feel your marketing budget would benefit from a major change, we may recommend other services to help with the campaign.
The key to any successful business is focusing all of your skills and experience on running your business, while bringing on board third parties to look after areas such as websites and SEO. We have the resources, tools of the trade and the experience to know what works and what doesn’t. In theory, SEO is not a complicated industry but the devil is in the detail and how you put the pieces of the jigsaw together. Placing you in front of individuals and companies seeking the services that you offer is the key to our success. We know where to find them, how to draw them in and ultimately how to convert them into business opportunities.
Let us manage your Search engine optimisation and local Listings, while you focus on your business
During our “know your client” discussions we will chat about the areas of the market in which you operate, keywords and key phrases which your target customers will use. The more focused your online keywords the greater your traffic and, as they are relevant to your business, the more sales. All keyword lists are fluid as trends change in the property sector on a regular basis.
Adding your business to Google, Bing, Apple and other major Map providers is often somewhere which is under optimised, we optimise all of your listings giving everyone as much info as possible to find your business or service.
In many industries, including estate agents/property companies, there can often be a temptation to copy and paste simple sale descriptions and generic information. However, duplicate content and the use of syndicated sale descriptions, together with shopping carts which are not optimised correctly, will hurt your business. Very often it is just a case of implementing relatively simple tweaks and alterations but the knock-on effect and the cumulative impact can be huge.
We appreciate that some estate agents/property companies will require national and international exposure. This will be discussed at the initial meeting and on an ongoing basis thereafter. The process of focusing on international, national and local niche markets is very similar. We have an array of different SEO packages which will address these specific areas.
The process of creating a new website is very different today than it was just a few years ago. There are various issues to take into consideration such as website structure, menus and mobile compatibility. There is also a need to accommodate modern online security methods such as SSL certificates and https protocols as standard. Mobile devices such as tablets and mobile phones
account for more than 50% of today’s search engine enquiries and this will only grow. Are you maximising mobile devices for your business?
Many people assume that website SEO is where this service begins and ends but this is not the case. The type of hosting services you use, redirects, missing files and out of date htaccess information can also have a material impact on your visibility and search engine rankings. When improving your website we look at all possible angles.
The process of establishing relevant, inbound links to your website that will help your website achieve higher ranking with the major search engines and drive targeted traffic to your site, we use high quality and authority building link building techniques. Safe, sustainable and long term SEO is what we excel at.
As a matter of course we will carry out a full website/SEO audit which will focus on both weaknesses and strengths in relation to the visibility and performance of your website. This allows us to build an actionable list with an achievable timescale for you to consider.
SEO consulting is apart of the package, Our goal is to make your business successful locally so we may make recommendations which you can choose to act upon or leave. As well as SEO we have years of experience in web design, conversion optimisation, pay per click, social media and monetisation strategies such as affiliate marketing and e-mail marketing. In these sessions we aim to help you make more from your business online.
Competitor analysis is something which many companies fail to even consider as some may perceive this to be a weakness. We think otherwise – in fact we know otherwise. Analysing the footprint of competitors operating in the estate agent/property management sector will highlight where they are going wrong and also where they are succeeding. This can be priceless when putting together a long-term plan of attack.
While we have covered what some may describe as the headline factors, there are also many other issues to consider such as:-