Websites & SEO for logistics firms whose next contract is decided by a search and a spreadsheet.
Web design, development and B2B SEO for hauliers, couriers, freight forwarders, pallet networks, warehousing and fulfilment, plant and vehicle hire, and specialist transport. Procurement teams shortlist online long before a tender lands; drivers search for their next job the same way. We build the sites and the search presence that put you on both lists.
★★★★★ Rated on Trustpilot & Google · B2B search specialists · Based in Norfolk, working UK-wide
Why capable operators lose to louder ones
The website is a fleet photo and a phone number
Nothing about lanes, sectors, accreditations or capacity. A buyer cannot shortlist what they cannot assess.
You describe services in-house terms
You say “groupage and dedicated”; the buyer types “part load delivery Norwich to Birmingham”. That gap is contracts going elsewhere.
Recruitment is eating the margin
Agency fees for drivers and warehouse staff, while your own careers page is a PDF nobody can apply through on a phone.
How we get logistics operators onto shortlists
Service pages for every lane and every specialism — pallets, part loads, dedicated, ADR, temperature controlled, abnormal loads, container haulage, fulfilment. Each gets a page that ranks for its own search and speaks the buyer’s language.
Route and region pages — “Norfolk to Scotland”, “Felixstowe container haulage”, “East Anglia to London next day”: the geographic searches buyers make when they need a specific lane covered.
Sector landing pages — food and drink, agriculture, construction, retail and ecommerce, pharma: the same fleet framed for each buyer’s compliance world and seasonality.
Tender-readiness signals — O-licence, FORS, BRC, ISO, insurance, fleet age, telematics and tracking, presented where due diligence looks, so the site answers the pre-qualification questionnaire before it arrives.
Driver and staff recruitment pages — roles, pay bands, shift patterns, routes, one-tap application with licence upload. Built to rank for “HGV driver jobs [town]” and cut agency dependence.
Patient, measured B2B campaigns — B2B terms move slower than local but land contracts worth years. Reporting reflects quotes and tenders, not just traffic.
Small search volumes, very large contracts
A search like “temperature controlled haulage Norfolk” might happen thirty times a month. One of those is a food manufacturer about to move a contract worth a quarter of a million pounds a year. Logistics SEO is about being there for that search.
We map the services, lanes and sectors that actually make you money, then build the pages, the technical foundations and the content that rank for them. Directory and association presence (RHA, Logistics UK, pallet networks, FORS) is handled alongside, because it carries weight in this sector. Where a regional presence matters, local SEO puts your depots into the map results too. Every quote request and tender enquiry is tracked back to the page and search that produced it, so the monthly report is about pipeline, not positions.
Lane and specialism led. Pages built around how buyers describe the job, not how the fleet is organised internally.
Due diligence answered in advance. Accreditations, fleet, tracking and compliance visible before the PQQ arrives.
Recruitment as part of SEO. Careers pages that rank for driver and warehouse searches in your towns, cutting agency spend.
Reporting that reads like pipeline. Quote requests, tender enquiries and driver applications, by page and by search.
From a fleet photo to a sales and recruitment asset
Most operators start with the site and the service pages, add B2B SEO once the foundations are sound, and build portals when the volume justifies it.
Logistics websites
Structured by service, lane and sector, with accreditations and capacity up front and quote requests that route to the right desk.
B2B SEO
Service, route and sector content, technical SEO and authority building for the searches buyers make. See SEO services.
Local SEO for depots
Google Business Profiles and local content for each depot or yard, so regional searches find the nearest site. See local SEO.
Recruitment pages
Roles that rank locally, mobile application with licence and CPC upload, and integration with your HR or ATS.
Google Ads
Campaigns for high-value lanes, seasonal peaks and driver recruitment, with cost per enquiry reported honestly. See PPC management.
Care and hosting
Fast, secure hosting with updates, backups and edits handled, so the site stays quick and compliant. See care plans.
Websites that pass procurement’s first look
A transport manager or procurement lead gives a website ninety seconds. In that time they need to see what you move, where, with what, and why you are safe to shortlist.
Capability-led structure
Services, lanes and sectors as the navigation, not “About us” and “Gallery”. The buyer finds their job in one click.
Accreditations and compliance up front
O-licence, FORS level, BRC, ISO 9001, GDP, ADR, insurance and driver CPC, with certificate numbers, near every call to action.
Fleet, capacity and coverage
Vehicle types, trailer specs, warehouse space, depot locations and coverage maps, presented as facts a buyer can use.
Quote requests that qualify
Forms that capture collection, delivery, load type, dates and frequency, so the first reply is a price rather than a question.
Proof that reassures
Named clients where permitted, case studies by sector, telematics and tracking screenshots, years trading and incident record.
Careers that convert
Driver and warehouse roles with pay, shifts and routes stated plainly, and an application that works from a cab on a phone.
Portals, tracking and integrations that win and keep contracts
The website earns the enquiry. The systems behind it are what a large customer is really buying: visibility, reliability and less admin on their side.
Logistics websites built for due diligence
Capability-led, compliance-forward, fast. See web design.
Booking, tracking and PODs online
Customer logins for booking collections, live tracking, proof of delivery and invoice history. See membership websites.
Quoting tools and TMS integration
Instant quote calculators by postcode and pallet count, and integrations with your TMS, telematics, WMS and accounts package. See custom web development.
Quoted to your operation, not a package
A six-vehicle regional haulier and a national pallet network member with three depots and a fulfilment arm need very different sites and very different search strategies. We look at your services, lanes, sectors and competition, and quote a fixed figure in writing for the build, with SEO and care as clear monthly amounts.
Fixed, in writing
A short call or our project brief, then a written quote with exactly what is included. The figure does not move unless you ask for more.
What moves the price
- Number of services, lanes and sectors needing pages
- Depots and regions for local visibility
- Customer portals, tracking or quoting tools
- Recruitment pages and HR or ATS integration
Always included
- Hosting, updates, backups and security
- Content edits as you need them
- Your design and theme are yours from day one
- Plain monthly reporting on what matters
Contact us for a quote
Tell us what you move, where, and the contracts you would most like to win. We come back with a fixed price and a plain view of where you currently appear for the searches that matter.
Logistics and haulage web design and SEO questions
Our customers come from tenders and relationships. Does search matter?
Yes, because the longlist for those tenders is built online. Buyers search for capability and lanes months before a formal process, and check accreditations and reviews during it. If the site does not show you as capable, you are not invited.
Our services are too specific to have search volume.
That is the advantage. Thirty searches a month for “temperature controlled haulage Norfolk” with three credible competitors is a far better market than thousands of generic searches. One won contract typically pays for years of the work.
Can the website help us recruit drivers?
Yes, and it should. Careers pages built to rank for driver and warehouse searches in your towns, with pay and shifts stated and a mobile application, consistently outperform job boards and cost nothing per hire once live.
How long does B2B logistics SEO take to pay off?
Longer than local work: typically six to twelve months to own your service and lane terms. The rankings are durable once won, because few competitors in the sector do this properly.
Can you build a customer portal for bookings and tracking?
Yes. Customer logins for booking collections, live tracking via your telematics, proof of delivery and invoice history, integrated with your TMS so nothing is double-keyed. Quoted as a bespoke build.
Can you integrate with our TMS or telematics?
Usually. Most modern systems, including Mandata, Samsara, Webfleet and accounts packages such as Sage and Xero, expose data we can work with. Tell us what you run and we will confirm what is possible before quoting.
Do you understand O-licence, FORS and the compliance side?
Enough to present it correctly and to know what buyers look for. Certificates, numbers and renewal dates are shown where due diligence expects them, and we never overstate an accreditation.
We have several depots. Do they each need a page?
Yes, with a Google Business Profile each. Regional searches show the nearest depot, and buyers looking for coverage want to see where you actually are.
Can you write technical content our operations team will not wince at?
We interview your people and draft from their knowledge, then they review before anything publishes. It reads like your best operations manager explaining clearly.
How much does a logistics website cost?
It depends on how many services, lanes, sectors and depots need pages and whether portals or integrations are involved. We quote a fixed figure in writing; tell us about the operation and we will give you a number.
Be on the longlist before the tender is written.
Tell us what you move, where, and the sectors you serve. We will map how buyers search for it, where you appear today, and what it would take to own those terms.
Mon–Fri, 9am–5pm · Kings Lynn, Norfolk · Replies within one working day.