Custom AI automation & workflows. You dream it, we build it.
The hours your business loses to re-typing, filing, chasing and formatting can be built out of existence: bespoke tools in WordPress or standalone, from data-entry logs and inspection reporting to PDF generation, automatic emailing and filing. Describe the chore; we’ll build the thing that does it.
★★★★★ Rated on Trustpilot & Google · Built by the team behind 72M-record platforms
Real examples, not vapourware
Every business has a chore that eats a person’s week. These are the shapes it usually takes, and what replacing it looks like.
Bespoke data-entry logs
Custom forms and structured logs built around your exact fields, validation and reporting, in your WordPress admin or as a standalone tool your team actually enjoys using.
Replaces: the spreadsheet only one person understands.Inspection & compliance reporting
Rack inspections, site audits, safety checks: checklist on a phone, photos attached, defects flagged, report filed and the re-check scheduled, before the inspector leaves site.
Replaces: an evening of write-ups per inspection.PDF generation
Quotes, certificates, reports and invoices generated as branded PDFs from your data, named correctly, filed correctly, attached to the right record automatically.
Replaces: copy-paste into Word and “final_v3_ACTUAL.pdf”.Automatic emailing & filing
The right document to the right person at the right moment: completion emails, renewal reminders, chase sequences, with copies filed where your team expects them.
Replaces: the follow-ups that only happen when someone remembers.Systems that talk to each other
Your website, CRM, accounts package and supplier feeds sharing data automatically via their APIs, entered once, correct everywhere.
Replaces: re-typing the same order into three screens.AI where it genuinely helps
Document reading, enquiry triage, content drafts, valuation engines: AI components built into your workflow with your rules and your approval steps, not bolted-on chatbots.
Replaces: judgement calls queuing for one busy person.AI is a component, not the product
Most “AI automation” pitches are a chatbot subscription with your logo on it. Our approach is older and sturdier: understand the workflow first, automate the deterministic parts with proper code, and use AI only where judgement or language genuinely needs it, with a human approving anything that matters. We already run AI in production, valuation engines on 72 million DVLA records, forum moderation and content tooling, so the advice comes from operating it, not reselling it.
Workflow first, tech second — we map the chore before choosing any tool.
Code where it’s deterministic — reliable scripts for the parts that must never be wrong.
AI where it earns its place — reading, triaging, drafting, always with your approval rules.
Your data stays yours — built on your systems, documented, no hostage subscriptions.
From “could you automate…?” to hours back every week
Walk us through the chore
Show us the process as it really happens, the spreadsheet, the re-typing, the folder of PDFs. Twenty minutes is usually enough.
Scope & fixed quote
What the tool will do, what it talks to, and what done looks like, written down with a fixed price before any code.
Build, test, train
Built on your systems, tested against real data and edge cases, and your team trained before it goes live.
Support & extend
Documented, monitored and supported, and when the next chore surfaces, the platform’s already there to build on.
If a person does it on a screen, it can probably be automated
A sample of requests we’ve heard, and built, or would happily take on:
Automation questions we’re asked
What does a custom automation cost?
Less than you’d guess, and always fixed in writing before we start. Simple tools, a data log, a PDF generator, sit at the small end; multi-system integrations scale with complexity. The useful comparison is the labour: most builds pay for themselves within months of the hours they return.
Does it have to be built in WordPress?
No, WordPress is often convenient because your team already lives there, but we build standalone tools and scripts wherever they fit best. The workflow decides the platform, not the other way round.
Can you connect to our existing software?
Usually, yes: anything with an API (most modern CRMs, accounts packages and platforms), plus file-based imports and exports for older systems. We’ll confirm feasibility in the scoping stage, before you’ve spent anything.
What happens when it breaks or our process changes?
Every build is documented and supported, most sit under a care plan so updates, monitoring and small changes are covered monthly. Your process evolving is normal; the tooling evolves with it.
Is our data safe with AI in the workflow?
AI components run under your rules: we’re explicit about what data goes where, use your preferred providers, and keep humans approving anything consequential. Deterministic code handles everything that must never be wrong.
Tell us the chore. We’ll build it out of your week.
Describe the process that eats your team’s time, in plain words, however messy. We’ll tell you what’s automatable, what it would cost, and what it would save, within one working day.
Mon–Fri, 9am–5pm · Kings Lynn, Norfolk · Replies within one working day.