Paid ads that pay for themselves, managed properly.
Google Ads and paid social managed by people who also build the landing pages and measure the enquiries. Tight targeting, honest reporting, and campaigns that are switched off when they stop working.
★★★★★ Rated on Trustpilot & Google · Twenty years, trading since 2006
- Google Search and Shopping
- Local and service-area campaigns
- Landing pages that convert
- Reporting on enquiries and cost per lead
Most small-business ad accounts leak money every day
Broad match keywords, no negative lists, ads pointing at the homepage, conversion tracking that counts page views: we see the same faults in nearly every account we take over. The clicks are real; the leads are not.
We build campaigns around the searches that mean intent, in the places you actually serve, pointing at pages made for the ad. Conversion tracking measures calls and forms, not visits, so budget moves to what works. And because we build websites too, the landing page is part of the job, not someone else’s problem.
Intent-led keywords. Exact and phrase match for the searches that turn into work, with negatives to stop the waste.
Service-area targeting. Show ads where you trade, adjusted by time of day and device where the data says so.
Landing pages included. Ads point at pages built to convert, not the homepage.
Cost per enquiry reporting. What you spent, what came in, what it cost per lead, in plain English every month.
Paid channels that suit small businesses
We recommend the channel that fits the way people find you, and say so when paid is not the right answer.
Google Search
Text ads on high-intent searches, local and national, with call and form tracking.
Google Shopping
Feed-driven product ads for stores, with the Merchant Centre feed built and maintained by us.
Local Services and Maps
Google Local Services Ads and location extensions for trades and local services where available.
Meta and social ads
Facebook and Instagram campaigns for offers, awareness and retargeting, with creative in your brand.
Retargeting
Bring back visitors who did not enquire, across search, display and social.
Landing pages and tracking
Dedicated pages, conversion tracking, call tracking and analytics set up so the reporting is true.
A management fee, separate from your ad spend
You pay the ad platforms directly for clicks; our fee covers building, running and reporting the campaigns, and is quoted in writing for your account before anything goes live.
Setup
Account structure, keyword research, ad copy, conversion tracking, landing page checks and launch. Larger for multiple channels or Shopping feeds.
Monthly management
Ongoing optimisation, negative keywords, bid and budget changes, new ads and monthly reporting. Sized to the number of campaigns and channels. Month to month.
What moves the price
- Number of channels and campaigns
- Shopping feeds and product volume
- Landing pages that need building
- Call tracking and CRM integration
Contact us for a quote
Tell us what you sell, where you serve and roughly what you want to spend on clicks. We come back with a fixed setup price and a monthly fee that fits the size of the account.
PPC & Google Ads Management, answered
What budget do I need for Google Ads?
Enough to buy meaningful data. For most local service businesses that is a few hundred pounds a month in clicks; competitive national terms need more. We will tell you what your keywords cost before you commit, and if the numbers do not work we will say so.
Do you charge a percentage of ad spend?
No. A flat management fee means our advice on budget is honest; we gain nothing from you spending more.
Can you take over an existing account?
Yes, and it is usually where the quickest wins are. We audit it first, keep what is working, and fix tracking before anything else, because you cannot manage what is measured wrong.
Who owns the ad account?
You do. Campaigns run in your Google Ads and Meta accounts with us as a manager; if we part ways, everything stays with you.
Will you build the landing pages too?
Yes. Ads pointing at a page designed for them convert far better than ads pointing at a homepage, and building pages is what we do. Landing pages are quoted with the setup.
How do you report?
Monthly, in plain English: spend, enquiries, cost per enquiry, what changed and what we are doing next, with call and form tracking so the enquiry numbers are real.
Let’s work out whether ads make sense for you
We start by pricing the searches you would want to appear for and telling you what a lead is likely to cost. If it adds up, we build the campaign; if it does not, we will tell you where the budget would work harder.