The Internet we see today is very different to that of two years ago, five years ago and unrecognisable to that the ten years ago. Technology and trends move so quickly that some website owners are struggling to keep up with the latest changes and SEO recommendations. However, if there is one element of the changing environment for online businesses which you take at least some notice of it should be mobile compatibility.
Unfortunately, many companies believe that mobile compatible websites are irrelevant to their business, their audience and their long-term success. These are the types of businesses which have perhaps done well in the past but are failing to keep up with the changing times. If you are not forward thinking and keeping up with the trends which millions of people are taking advantage of then, unfortunately, you are going backwards.
Why are mobile compatible websites so important?
To understand why there is so much focus on mobile compatibility we need to strip down exactly what the Internet offers and what the search engines seek to provide. This way you will be able to appreciate why mobile compatibility going forward is a must have for any business, even if you have a relatively small section of your audience using mobile devices.
Enhanced customer experience
If we forget about the search engine element of mobile compatibility for just one moment, let’s put us in the shoes of your would-be clients. We all know that mobile telephones are the new desktops of today as well as tablets and the array of other mobile devices available. More and more people are now using tablets and other similar products to access the Internet and order services and products.
Unfortunately, many businesses are now finding that the website design and themes that served them well in years gone by are not mobile compatible. Pages are cut off on mobile devices, the buttons don’t work, and everything is so squashed (that which is visible) this renders their website effectively useless on mobile devices. Now, if you are a customer looking to buy a product/service via a mobile device and the website was effectively not fit for purpose, what would you do?
The chances are you would look elsewhere to a website which has introduced mobile compatibility and gives the impression of “caring about the customer experience“.
Search engine optimisation
Search engines such as Google now dominate the Internet and dictate what visitors see. There is no doubt that the likes of Google have indeed taken control of various elements of the online experience but let us strip this back to basics. Search engines work because effectively they give visitors what they want to see ( or for the most part ) and, as we saw with other search engines if you don’t feed customer appetites they will look elsewhere.
Now in 2016 more search queries coming from mobile devices ( in layman’s terms more people are searching the web via mobile ) than ever before, it goes without saying that the likes of Google (and other search engines) need to accommodate this and give preference to mobile friendly websites. This is why mobile compatibility is now considered vital for any website and business. Customers demand mobile compatible websites with their daily needs to ensure they have content readily available with the best user experience possible. Google correctly rewards those who have taken on board latest evolving trends and visitor needs. We have seen similar trends with regards to social media which is now considered to be playing a part in search engine ranking algorithms (which will/should continue to play a big part going forward ) because quite simply this is what the masses want.
We hear much about mobile compatibility, and the search engines are now recognising that customers are accessing many websites via mobile devices especially with the introduction of AMP viewing (Accelerated Mobile pages). Those who sit back and bask in the glory of years gone by without adapting to this new trend, and others such as social media, are going backwards. It may take time; it may require investment but converting your site to a mobile compatible theme/design will more than pay for itself in years to come.