What Is Local SEO?
Successful local SEO campaigns can get your businesses products and services in front of local consumers. Search engines rely on local signals from businesses such as locally targetted content, social media pages, links, and citations to provide the person searching online with the most relevant local search results.
Local Organic SEO will ensure that your company appears as one of those appropriate search listings without having to spend money on expensive PPC ad campaigns.
Optimise Your Local SEO With A Google My Business Listing
Google My Business has become the cream of local search — as Google naturally feels the most secure content exchange, it can endorse and validate your business. A Google My Business listing provides your companies details and location to a local person in map results which usually appear at the top of search results when you search for something on sites like google.
When Google can verify your business as genuine, your business could theoretically be rewarded by the search engine with a coveted sidebar space in local Google search results too.
To ensure that you’ve configured your Google My Business properly, you will need to create and then validate your Google My Business profile. Verification is often done by sending out a verification code in the post which you’ll need to confirm online.
Utilise your Google Posts area inside your account and add content frequently. Allow customer to leave you reviews and respond authentically to all feedback that is left.
Improve your Internal Linking Structure
Most companies only focus on external content and put a lot of vital information on search engine platforms and external blog sites.
You can also improve your local SEO by adding that valuable content to your website and creating an internal linking structure. Your internal link structure improvement will also improve your SEO rankings.
Internal links are essential as they support website navigation and distributes the authority of the pages.
When it comes to content, each new blog post is a new indexed page for your site, a new page to target a geographic search term, and a new opportunity to be found in the results pages of the search engine.
Each time you write up a new webpage or blog post, it needs to be optimised so that it achieves excellent results for you. You should use high volume keywords in the URL, title, header, meta description and body.
If you have difficulty coming up with geo-targeted content, consider highlighting success storeys and case studies from past customers you have served.
Add Location Pages To Your Website.
If your business is located in more than one place, you should build multiple locations pages that correlate with each of your branches or areas that you cover.
Place pages need to include your name, address, phone number, operating hours, parking/transit detail, promotions and positive customer testimonials for potential customers to see and find you.
It is also critical that you do not duplicate content across multiple pages and business listings. Build a locally-descriptive About Us page for single-location businesses. Adding Google maps onto your website will earn you even more brownie points in search results and could also increase your search ranking.
Create Locally Targetted Content.
Google keeps getting smarter, meaning content creators can now only write for consumers, not search engines. But while writing about general topics can draw a large audience, it’s often more important to hone your attention and write about news from the city or local industry sectors to attract a wider audience.
Be the local authority for your sector by promoting on your blog – local industry events, news, staff, and other educational material. Think about top-of-the-funnel content that goes beyond what sells your business.
Ensure Your Website Is Mobile-Friendly.
In a mobile world, some of the most popular ways people use your site are to look up reviews, find directions to your location, and search for contact details.
Make your site mobile-friendly and convenient for your prospects and clients; they usually check this kind of information while doing soft searches using their mobile phone or tablet.
Ensure Your Details Are Consistent
You have to make it easy for users and search engines to locate you online. To do this, you must ensure that your name, address and telephone number all match across all of your online listings and on your website. You should add these to your site as a crawlable HTML document
Avoid the common mistake of having just the name, address and phone number inside an image — search engines can not crawl images like HTML text, and this will be of no benefit to you at all.
The name, address and contact number for your headquarters should be placed in your header or footer or both.
Ensure Your Inbound Links Are Locally Relevant & Authorative
Inbound links provide extremely powerful opportunities to enhance your local SEO — every inbound link shows Google that you’re a legitimate company, and inbound links can also improve your domain authority.
Start with your own personal network that may include the Chamber of Commerce, districts for business development, licencing offices, trade groups, resellers, distributors and suppliers and other affiliates.
Consider organising a webinar or conference, hosting a community gathering, supporting something you enjoy locally, and building relationships with influential individuals and influencers. Learn to feel confident reaching out to partners to see if they can feature you in their list of collaborators.
Being a guest blogger can help you attract links. Speak to and about other people in your industry, and serve as a resource provider for the industry. If you are an active participant in discussions with the world, the buzz around you is growing in the form of inbound links, social media development and media attention.
Engage With People
Google now considers information posted on social media more critical than ever. By engaging with customers, those who have left you reviews and by publishing content regularly on all platforms including your own site your online business will be looked upon favourably, and you’ll start to climb the search listing ladder.